The Mitsukaru Store, a select shop directly managed by PARCO in Aoyama, Tokyo, will host the "World of sneeuw" exhibition by Tokyo-based brand sneeuw from November 5th to 23rd. Launched in 2009 by designer Seiko Yukiura, who has an unusual background as a graduate of the University of Tokyo's Faculty of Engineering, sneeuw is a popular brand known for its simple yet unique designs. This time, the Mitsukaru Store will focus on sneeuw, offering the full lineup of the brand's latest 16AW collection, as well as select items from Yukiura's favorite brands, one-of-a-kind remakes of sneeuw archives, and exclusive items exclusively for the Mitsukaru Store. Additionally, a limited-edition collaboration bag with FUKUNARY, a bag brand by Hiroshima-based sewing factory Yabashi Soin, will be released, using fabric from MIKASA, a major Hiroshima-based ball manufacturer. The bag's distinctive green accents are characteristic of Snow New, and despite its small size, it is a 2-way bag that can be used to hold A4 size documents by changing the strap.

Other creator brands selected by Snow New include Natsumi Zama, hatra, and Dulcamara.

[Event Information]
"The World of Snow New" Exhibition
Venue: Mitsukaru Store
Address: BY PARCO Aoyama, B1F, 5-2-15 Minami-Aoyama, Minato-ku, Tokyo
Dates: November 5th - 23rd
Time: 11:00 - 20:00
Closed: Thursdays