
H.P.FRANCE is running its gift campaign "LOVE & GIFT 2016 ~HAPPY HOLIDAY~" until December 27th.
LOVE & GIFT, launched by H.P.FRANCE in 2013, is a campaign promoting the "culture of gift-giving" with the aim of boosting Japan's gift market, and is being carried out at approximately 90 H.P.FRANCE stores nationwide. The Christmas theme for 2016 was set to "HAPPY HOLIDAY," inspired by the American custom of saying "HAPPY HOLIDAY" instead of "MERRY CHRISTMAS!" to respect each culture in a country where diverse ethnicities and religions coexist. The visuals were created by Paris-based artist Dominique Eddy Debien. During the campaign, from November 18th to November 20th, each store will hold a party to welcome customers, as well as events such as special novelty giveaways, the release of limited items, caricature services, and ordering sessions. In addition, a gift catalogue featuring special items from H.P. FRANCE's leading exclusive brands will be distributed at each store, and can also be downloaded for free from the special website (http://loveandgift.net/).























