H.P.FRANCE will be running its Christmas campaign, "LOVE&GIFT 2014 Christmas - NOSTALGIC HAPPINESS," from November 21st to December 27th. "LOVE&GIFT," which conveys personal feelings through gifts, is a campaign that spans all H.P.FRANCE stores and all brands. It was launched last Christmas with the aim of establishing a gift culture throughout the year. The concept for Christmas 2014 is "NOSTALGIC HAPPINESS." The campaign visuals feature illustrations by Dominique Eddy Debien, a Paris-based illustrator and painter, and an image movie has also been produced. Chocolates (4 pieces for 580 yen, 12 pieces for 1,500 yen) and candles (2,700 yen) featuring this visual on their packaging will be on sale for a limited time starting November 21st. In response to this, THE BASEMENT (5-1-15 Jingumae, Shibuya-ku, Tokyo) will be holding an original artwork exhibition by Dominique Eddy Dubien, "LOVE&GIFT presents EXPO "Dominique Eddy Dubien," from November 22nd to December 3rd. In addition to original artwork, works purchased in Paris will be exhibited and sold.
Parties will be held at all stores from November 21st to 24th. Each store will liven up the campaign with its own unique features, such as sweet souvenirs, workshops, and catering services. Stores in the Shinjuku area will hold a stamp rally where customers can win special novelty items, and stores in the Fukuoka area will have a corner where customers can wrap their own gifts.
A photo booth will be set up at goldie H.P.FRANCE (1st floor of Amu Plaza) and H.P.DECO Curiosity Room (1st floor of Tenjin I'ms) for one day only on the 21st. By uploading the photos you take to social media, you will have a chance to win a gift in a gachapon machine. There will also be a Twitter campaign across all stores titled "Christmas presents for 50 people." This means that 50 people who post on Twitter about the products they want will be entered into a lottery to win a Christmas present.
In addition to this, various other events are planned, such as Instagram photo sessions, color diagnosis that reads into your subconscious, and personal engraving services.
