With the boom in high-end bread specialty shops and fresh bread continuing to fuel the popularity of bread, Matsuzakaya Ueno offers a wide selection of premium breads, including the debut brand, Rubian, from the limited-time brand Carla Aurelia, as well as seasonal and weekday-only offerings from existing brands! Breads are a great way to enhance your home meals and make a great souvenir. Enjoy autumn's appetites with these breads, with a variety of ways to enjoy them and a fun way to compare them. We introduce seven recommended varieties.
First appearance!
First appearance!
Made with carefully selected ingredients, including wheat flour, fresh cream, domestic butter, and Rose Salt®. The delicate dough has a "fresh" texture all the way to the crust. The rich flavor melts with every bite, filling your mouth with a harmonious, gentle sweetness.
The real star here> (Right) Shobu Plain (1 piece) 864 yen,
(Left) Karen Raisin (1 piece) 1,166 yen *October 28th (Wed) - November 3rd (Tues, national holiday) / Event on 1st basement floor
First appearance!
Made using wheat from Hokkaido, it has been baked to a fine, chewy texture. The more you chew it, the gentle sweetness of wheat spreads throughout your mouth.
Le Vian> Fresh Bread (1 loaf) made with the bounty of Hokkaido wheat, 648 yen *Until October 27th (Tue) / Event on 1st basement floor
Limited time only!
Made with unsalted sugar made from 100% sugarcane from the Amami Islands. The aroma of carefully selected flour and butter spreads softly in your mouth.
Carla Aurelia> Unbaked Sugar Raw Bread (1 loaf) 864 yen *October 21st (Wed) - 27th (Tue) / Event on 1st basement floor
Try it raw first!
A luxurious bread with the subtle sweetness of honey and the aroma of fresh cream and butter. It is soft and fluffy even when eaten as is. Its small size makes it easy to eat, and it is recommended for everyone from children to the elderly.
Alsas Lawren Silken Honey (1 bottle) 600 yen, (half) 300 yen
Made with the same "sakadane" as our anpan!
Fermented for a long time using sakedane yeast, our unique method gives it a fine, moist texture and rich flavor.
Ginza Kimuraya Japanese-style Bread (6 slices) 500 yen
A taste only available in autumn and winter!
Bread made with sweet dough mixed with purple sweet potato paste and Hokkaido milk sheets in a marbled pattern.
Kanaya Hotel Bakery> Purple Sweet Potato Marble (1 loaf) 756 yen, limited to 10 loaves per day *Closed on Wednesdays and Saturdays
Available on limited days of the week!
A Japanese-style white bread that goes well with side dishes.
Made with wheat flour, fresh cream, and domestic butter, this plain white bread is almost like a cake. It has a thin crust and is characterized by its fine texture and mouthfeel.
〈Bakery Without a Title〉Untitled Matured Bread (2 loaves) ¥864 *Sold every Monday and Thursday at Okazu Honpo Tsukuda Asa on the 1st basement floor
Click here for company press release details
First appearance!
First appearance!
Made with carefully selected ingredients, including wheat flour, fresh cream, domestic butter, and Rose Salt®. The delicate dough has a "fresh" texture all the way to the crust. The rich flavor melts with every bite, filling your mouth with a harmonious, gentle sweetness.
The real star here> (Right) Shobu Plain (1 piece) 864 yen,
(Left) Karen Raisin (1 piece) 1,166 yen *October 28th (Wed) - November 3rd (Tues, national holiday) / Event on 1st basement floor
First appearance!
Made using wheat from Hokkaido, it has been baked to a fine, chewy texture. The more you chew it, the gentle sweetness of wheat spreads throughout your mouth.
Le Vian> Fresh Bread (1 loaf) made with the bounty of Hokkaido wheat, 648 yen *Until October 27th (Tue) / Event on 1st basement floor
Limited time only!
Made with unsalted sugar made from 100% sugarcane from the Amami Islands. The aroma of carefully selected flour and butter spreads softly in your mouth.
Carla Aurelia> Unbaked Sugar Raw Bread (1 loaf) 864 yen *October 21st (Wed) - 27th (Tue) / Event on 1st basement floor
Try it raw first!
A luxurious bread with the subtle sweetness of honey and the aroma of fresh cream and butter. It is soft and fluffy even when eaten as is. Its small size makes it easy to eat, and it is recommended for everyone from children to the elderly.
Alsas Lawren Silken Honey (1 bottle) 600 yen, (half) 300 yen
Made with the same "sakadane" as our anpan!
Fermented for a long time using sakedane yeast, our unique method gives it a fine, moist texture and rich flavor.
Ginza Kimuraya Japanese-style Bread (6 slices) 500 yen
A taste only available in autumn and winter!
Bread made with sweet dough mixed with purple sweet potato paste and Hokkaido milk sheets in a marbled pattern.
Kanaya Hotel Bakery> Purple Sweet Potato Marble (1 loaf) 756 yen, limited to 10 loaves per day *Closed on Wednesdays and Saturdays
Available on limited days of the week!
A Japanese-style white bread that goes well with side dishes.
Made with wheat flour, fresh cream, and domestic butter, this plain white bread is almost like a cake. It has a thin crust and is characterized by its fine texture and mouthfeel.
〈Bakery Without a Title〉Untitled Matured Bread (2 loaves) ¥864 *Sold every Monday and Thursday at Okazu Honpo Tsukuda Asa on the 1st basement floor
Click here for company press release details
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