Daimaru Matsuzakaya Department Stores Co., Ltd. will be exhibiting a virtual store called "Virtual Daimaru Matsuzakaya" at the VR event "Virtual Market 2022 Summer," hosted by HIKKY Inc., from August 13 to 28, 2022. This will be the store's fourth time participating, and "Virtual Daimaru Matsuzakaya" will be located in the ParaReal New York corporate exhibition venue for a limited time, with the theme of "Discovery!" Over 600 gourmet summer treats on sale in the Metaverse space. In the Metaverse space, customers can freely explore the store, pick up 3D food models to check the product shapes, view details in the virtual catalog, and purchase products. There are over 600 gourmet foods to choose from, including summer favorites like "Polar Bear Ice Cream," "Rainbow Ramune," "Morioka Cold Noodles," and "Straw-Grilled Bonito." Purchased items will be delivered to your home at a later date.




■Daimaru Matsuzakaya Department Store - There's also an attraction where you can learn about its 400-year history


If you receive a balloon at the entrance to the booth, you can slowly fly up to the rooftop. During the flight, you can see various visions that look back on the history of Daimaru Matsuzakaya Department Store, such as introductions to retro customer service uniforms and historic buildings. The rooftop also has a beer garden and playground equipment, perfect for summer.

■First appearance of metaverse customer service by staff avatars



At the "Virtual Daimaru Matsuzakaya" store, Naoki Tanaka, who is in charge of gift planning and operations at the headquarters of Daimaru Matsuzakaya Department Stores and has extensive product knowledge, and employee influencer Mizuho Nozaki will welcome customers as avatars (Tanaka, who is almost always a gift maker, and Nozaki, the office worker who eats too many sweets). Just like on TikTok, employee influencer Nozaki will be secretly binge eating at the virtual market venue and holding a tea party using original 3D models of gifts. Additionally, for the first time, we will be hiring a "part-time worker working in the metaverse" with experience in virtual customer service and product knowledge to promote recommended products.