Shibuya PARCO will be holding "Closet is "everywhere"" for 10 days from October 16th to October 25th. Under the theme of "enjoy fashion anywhere," this is Shibuya PARCO's first OMO sales project that transcends the boundaries between online and offline.

As a project that can be enjoyed online, there will be a live broadcast introducing recommended autumn/winter items from each shop in the building. Models and TV personalities such as Ai Takahashi and Minori Nakata, specialists in their respective fields, will be showcasing live shopping recommendations from popular brands, as well as live videos featuring staff from each shop in the building. The products introduced in the streams and recommended items from each shop will be available for purchase not only in-store, but also on the special website, the Parco online store and online, and we are working to adapt to digital transformation.

During the period, Parco's new culture festival, "P.O.N.D.", will also be held at the same time. In addition to events that can be enjoyed in various locations throughout the building, there will also be a full range of OMO events, including online exhibitions and stream-only content.

■ Overall project overview ■
Project title: Closet is “everywhere”
Period: October 16th (Friday) to October 25th (Sunday), 2020 [10 days]
Project details:
● Instagram live shopping "PARCO Online Shopping Street" video distribution
● PARCO's new culture festival "P.O.N.D." will be held simultaneously
● When paying with Pokepal Payment (mobile QR code payment service), you will receive a 10% payback on purchases up to 50,000 yen.
● From October 15th (Thursday) to 28th (Sunday), you will receive a 5% point rebate when paying with d points.
●When you purchase over 5,000 yen at the buy-back specialist store "RINKAN", you will receive a 10% payback up to a maximum of 50,000 yen worth of purchases
●Free shipping on fashion-related items over 3,000 yen (tax included) at the PARCO ONLINE STORE *Limited to Shibuya PARCO
●Live shopping/live streaming schedule:
○Live shopping
Saturday, 17th October 19:00-20:00
OIL by Bijutsu Techo Featuring: "Bijutsu Techo" Editor-in-Chief: Iwabuchi Sadaya, Artist: Yamazaki Yukiko, Curator: Hosono Kotaro
Monday, 19th October 20:00-21:00
Nagai Kaori Featured brands: Love Bracket, Skin Food*, Cosmura* *There are no stores in Shibuya PARCO. Friday, October 23rd, 8:00 PM - 9:00 PM Minori Nakata Featuring: Kinari Featured brands: k3, Fred Perry, Pameo Pose, Adam et Rope Sunday, October 25th, 8:00 PM - 9:00 PM Ai Takahashi Featuring: Stylist Akane Koizumi Featured brands: UNITED NUDE, Charles Chaton, FEMMENT Live Streaming Saturday, October 17th, 5:00 PM - 6:00 PM Wada Radio "NIGAOESKY" Guest: Yasunobu Tanaka Tuesday, October 20th, 9:00 PM - 10:00 PM SNIDEL Wednesday, October 21st, 8:30 PM - 9:30 PM ORIGINATED IN GRACE CONTINENTAL Wednesday, October 21st 21:15-22:15 U by Spick&Span
Friday, October 23rd 21:00-22:00 jouetie
Saturday, October 24th 21:00-22:00 L.H.P
*Times are subject to change without notice.
Special page: https://shibuya.parco.jp/feature/detail/?id=1752

■Live Shopping "PARCO Online Shopping Street"


As part of our new means of communication with customers, we will be running a live shopping project called "PARCO Online Shopping Street" for a limited time, which utilizes live commerce services. As a new form of shopping in the COVID-19 era, this live commerce initiative is themed around "online customer service," and will feature popular shop staff, brand PR staff, as well as specialists (= selectors) in fashion, beauty, lifestyle, food and art. This time, selectors Ai Takahashi, Minori Nakata, and Kaori Nagai will introduce recommended items from shops in Shibuya PARCO. As the COVID-19 pandemic requires us to adopt a new lifestyle, live streaming "from the shops" will provide a new form of shopping that connects stores with customers.
Ai Takahashi
Minori Nakata
Nagai Kaori
Special website: https://parco.jp/onlinemarket/

■ Instagram live streaming from shops
Instagram live will be streamed from each shop in the building. Press representatives and shop staff from each shop will deliver recommended items for this fall in real time from the store. Recommended items can also be purchased from the PARCO online store or by mail order, so you can enjoy shopping from the comfort of your home.

■PARCO's new culture festival "P.O.N.D."

P.O.N.D
"P.O.N.D." is the launch of a culture festival bringing together fresh creators from all genres, including art, fashion, music and theater. Continuing the philosophy of its predecessor event, "Shibukura Matsuri," which was to "discover and support new talent," and with the desire to always be an event that "opens up new dimensions," P.O.N.D. (Parco Opens New Dimension) will be held for 10 days from October 16th to October 25th at Shibuya PARCO. Shibuya PARCO will be packed with content that will open up a new dimension, including an exhibition at PARCO MUSEUM TOKYO on the 4th floor, an "ONLINE EXHIBITION" where you can enjoy the exhibited works online, a "POP-UP STORE & LIVE STREAMING" at GALLERY X on the B1st floor, a "Food POP-UP STORE" at COMINGSOON on the 1st floor, and a one-night-only special screening at WHITE CINE QUINTO on the 8th floor. On the first day, October 16th, there will also be an "OPENING PARTY" at ROOF TOP PARK on the 10th floor! Come and experience "P.O.N.D.", a cultural festival featuring a total of around 30 young creators.
Special website: https://pond.parco.jp/



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