FURLA is a global brand with roots in Bologna, Italy. Since its founding in 1927, the brand has continued to create luxury accessories accessible to a wide range of customers.

FURLA has enriched the lifestyles of people around the world with its modern design, the beauty of high-quality craftsmanship, and Italian aesthetic sensibility. In February 2020, it signed a licensing agreement with the Timex Group, a major American watch manufacturer. Ueni Trading, which serves as the distributor for the Timex and Versace watches offered by the group, signed an exclusive import agency agreement with the Timex Group in September and will begin sales in Japan in October.

FURLA watches embody the brand's creativity, quality, and attention to detail. Just like the bags, the watches are finished to suit the characteristics of the materials, creating the iconic "FURLA design" that is instantly recognizable.

"FURLA watches," which exude a refined, mature and cute feel, come in a wide variety of series and colors, and are attractive for their high quality yet affordable price range. Furla's new autumn/winter watches will go on sale at department stores and watch retailers nationwide from October 16th. 。

【Release Overview】
■Brand Name: FURLA
■Category: Wristwatches
■Price Range: ¥20,000 - ¥70,000
■Release Date: Friday, October 16, 2020
■Sole Importer/Distributor: Ueni Trading
■Sales Locations: Watch retailers and select shops nationwide
■FURLA Watch Website (released October 16): https://watch.ueni.co.jp/furla/

【FURLA Pop-Up Fair Information】
To coincide with the release of the new collection, pop-up fairs will be held at Isetan Shinjuku Main Store, Nihonbashi Mitsukoshi Main Store, and Seibu Ikebukuro Main Store. In addition to the new autumn/winter collection, the fairs will feature rare limited edition models, limited to 250 pieces worldwide.



■Fair hosting stores
1. Isetan Shinjuku Main Building 1st Floor = Women's Accessories
Wednesday, October 14th, 2020 - Tuesday, October 27th, 2020
03-3355-8433

2. Nihonbashi Mitsukoshi Main Building 1st Floor = Accessories
Friday, October 16, 2020 - Tuesday, March 29, 2021
03-3274-8374

3. Seibu Ikebukuro Main Store, 2nd Floor = Accessories
Wednesday, October 21, 2020 - Tuesday, October 27, 2020
03-5949-2111

【FURLA Brand Overview】
FURLA is a global brand with roots in Bologna, Italy. Founded in Bologna in 1927 by Aldo Furlanetto, FURLA has looked to the future with craftsmanship steadily built over time, as well as refined elegance and originality. The brand's DNA is one that will never lose sight of its uniquely Italian aesthetic sense and creativity.

1927 Founded in Bologna by Aldo Furlanetto
1955 Opened the first store in Italy.
1990 Launched in Japan
2017 Celebrated 90th anniversary
2019 Announced the "FURLA Arch" and new logo
2020 Furla and Timex Group signed a watch licensing agreement
Ueni Trading signed an agreement with Timex Group to be the exclusive importer of Furla watches in Japan

【Features of Furla Watches】

1. Made with sustainable leather
The Furla brand is proud of the high quality leather used in Furla products, and like its bags, all Furla watches are made with premium Italian calf leather. The Italian leather used is environmentally friendly and undergoes strict quality control. 90% of the leather used is sustainable (made from the hides of cattle raised for meat), and 99% of the waste generated during the tanning process is recycled. Furthermore, wastewater from the tanning process is purified to a level 65% lower than the legal standard in Japan.


2. The Furla Arch, the brand's symbol
The “Furla Arch” is a new symbol that symbolizes the history and success story of the Italian brand. The “Furla Arch” represents the brand's love for Bologna, where it was founded, and the magnificent architecture of Italy. The design is modeled after the world-famous Bologna Portico (a covered porch structure supported mainly by columns) and the door frame of the historic building that served as Furla's headquarters, built in 1880. It represents the Italian spirit, both historic and modern, as well as its history and worldview, including skilled craftsmanship, creativity, and entrepreneurial spirit.


[Representative Models of the New Fall/Winter 2020 Watches]
■FURLA STUDS INDEX
This iconic watch is inspired by the stud closure of Furla bags. The unique open-style case design creates a feminine presence on the wrist.


【Product Details】
1. Designed with stud decoration.
Features stud decoration inspired by the stud closure of Furla bags.

2. Elegant sunray dial.
The sunray on the dial changes its appearance with each glance, adding an elegant touch to your wrist.

3. Delicate lugs that create a sense of transparency
The gaps in the lugs create a sense of transparency, making your wrist appear delicate.
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■FURLA COSY
A series characterized by dome-shaped cases and crowns inspired by the round domes of Milan's Galleria. This is an iconic collection with the iconic FURLA arch logo on the dial.


【Product Details】
1. A round shape with smooth curves.
This round-shaped watch is inspired by the delicate glass dome ceiling of the Galleria, an arcade in Milan.

2. An elegant dial design.
The guilloche pattern on the dial emphasizes the shadows of light, creating an elegant presence.

3. Adds a touch of glamour to your wrist.
Some colors use Swarovski(R) crystals, creating a sparkling look on your wrist.

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■FURLA BANGLE
A subtle yet iconic design studded with the FURLA arch logo. A feminine and elegant collection that can be worn like jewelry.


【Product Details】
1. A lug that adds elegance to your wrist.
The lugs feature a feminine arched shape that allows your skin to show through the arch.

2. The iconic arch logo.
The dial with the arch logo, which is in the same color for a unified look, is iconic.

3. A combination of materials that changes appearance every time you look at it.
The combination of different materials such as metal, Swarovski, and resin, as well as the lacquer finish, changes appearance every time you look at it depending on how the light hits it.


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■FURLA TEMPO AUTOMATIC
This high-end unisex automatic model features an arch logo at the 12 o'clock position. The contrast between brushed and polished finishes expresses the sophisticated Italian lifestyle.


【Product Details】
1. Equipped with a Japanese-made automatic movement.
A mechanical watch that allows you to enjoy the attention to detail on your wrist.

2. Producing an elegant and luxurious feel.
Adopting a luxurious case with both polished and matte finishes.

3. Highly visible luminous material.
The hands and indexes are coated with luminous material, making it easy to read the time not only in casual settings but also in dark places.


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[Ueni Trading Co., Ltd.]



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