To celebrate its 125th anniversary this year, Maison Berluti is reimagining its signature shoe, the "Andy," into a penny loafer with the cooperation of the Monnaie de Paris (Paris Mint).
Founded in Paris in 1895 by Italian-born Alessandro Berluti, who created the first lace-up shoe, the "Alessandro," Berluti has continued to evolve and innovate through four generations of artisans. Known for its artisanal expertise and unconventional appeal, Maison Berluti has honed its shoemaking expertise throughout the 20th century, approaching shoemaking with a sculptural approach, creating new iconic models, and introducing color to the world of men's footwear through the development of patinas. In 2005, leather goods, accessories, and objets d'art were added to the lineup, preceded by the brand's signature "Un Jour" and "Du Jour" briefcases, and in 2011, a ready-to-wear collection was launched, transforming Berluti into a global lifestyle brand. Since 2018, Belgian designer Kris Van Assche has taken Berluti's inquisitive and bold spirit a step further. His energetic collections and one-off collaborations, such as the Chandigarh furniture designed by Pierre Jeanneret, crafted from colorful patinated Venezia calf leather, are forward-thinking yet firmly rooted in the brand's heritage. To celebrate the brand's 125th anniversary, the collection highlights the iconic "Andy" loafer, designed by Olga Berluti for Andy Warhol in 1962. The loafer features an authentic "penny loafer," a design popular among prep school and college students in the early 20th century, featuring a half-moon-shaped notch on the saddle strap upper to accommodate a penny for making payphone calls. The decorative penny, engraved with the Berluti coat of arms and slightly curved to avoid rubbing against the foot, was specially crafted by Monnaie de Paris, the French mint on the banks of the Seine that has produced coins and medals since the company's founding in 864. Berluti's limited-edition penny loafers are available in four colors. Each loafer is crafted from supple, uncoated, full-grain Venezia leather, hand-patinated. The loafers in TDM Intenso colours are finished with Scritto leather motifs, the latest logo and a gold coin that combines the Berluti coat of arms in a signature canvas print, while the ice brown, deep Rothko and deep red patinas feature a silver coin. Additional details include a special insole with the 125th anniversary Berluti logo and a wooden shoe tree embossed with the new Berluti coat of arms.
The penny loafers will be available in Berluti boutiques worldwide from mid-October 2020.
Penny Loafer Gold Coin 740,000 yen (excluding tax)
Penny Loafer Silver Coin 345,000 yen (excluding tax)
About the Monnaie de Paris (Paris Mint)
Founded in 864 AD in the heart of the French capital, the Monnaie de Paris (Paris Mint) has perpetuated the tradition of precious metal minting for 12 centuries, whether it be for the production of coins or medals. A member of the Colbert Commission, Monnaie de Paris's craftsmanship produces a wide range of high-quality products. Since 2017, the company has shared its history and expertise with the public through a museum showcasing the artisanal skills at the heart of its craft.
About Berluti
Founded in Paris in 1895, Berluti is a fourth-generation shoe manufacturer. The company launched its fine leather goods line in 2005, followed by a ready-to-wear collection in 2011. Berluti is now the only maison in the world to offer a fully custom-made garment at its ateliers on Rue Marbeuf and Rue de Sèvres in Paris. Berluti currently has over 50 stores worldwide.
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Founded in Paris in 1895 by Italian-born Alessandro Berluti, who created the first lace-up shoe, the "Alessandro," Berluti has continued to evolve and innovate through four generations of artisans. Known for its artisanal expertise and unconventional appeal, Maison Berluti has honed its shoemaking expertise throughout the 20th century, approaching shoemaking with a sculptural approach, creating new iconic models, and introducing color to the world of men's footwear through the development of patinas. In 2005, leather goods, accessories, and objets d'art were added to the lineup, preceded by the brand's signature "Un Jour" and "Du Jour" briefcases, and in 2011, a ready-to-wear collection was launched, transforming Berluti into a global lifestyle brand. Since 2018, Belgian designer Kris Van Assche has taken Berluti's inquisitive and bold spirit a step further. His energetic collections and one-off collaborations, such as the Chandigarh furniture designed by Pierre Jeanneret, crafted from colorful patinated Venezia calf leather, are forward-thinking yet firmly rooted in the brand's heritage. To celebrate the brand's 125th anniversary, the collection highlights the iconic "Andy" loafer, designed by Olga Berluti for Andy Warhol in 1962. The loafer features an authentic "penny loafer," a design popular among prep school and college students in the early 20th century, featuring a half-moon-shaped notch on the saddle strap upper to accommodate a penny for making payphone calls. The decorative penny, engraved with the Berluti coat of arms and slightly curved to avoid rubbing against the foot, was specially crafted by Monnaie de Paris, the French mint on the banks of the Seine that has produced coins and medals since the company's founding in 864. Berluti's limited-edition penny loafers are available in four colors. Each loafer is crafted from supple, uncoated, full-grain Venezia leather, hand-patinated. The loafers in TDM Intenso colours are finished with Scritto leather motifs, the latest logo and a gold coin that combines the Berluti coat of arms in a signature canvas print, while the ice brown, deep Rothko and deep red patinas feature a silver coin. Additional details include a special insole with the 125th anniversary Berluti logo and a wooden shoe tree embossed with the new Berluti coat of arms.
The penny loafers will be available in Berluti boutiques worldwide from mid-October 2020.
Penny Loafer Gold Coin 740,000 yen (excluding tax)
Penny Loafer Silver Coin 345,000 yen (excluding tax)
About the Monnaie de Paris (Paris Mint)
Founded in 864 AD in the heart of the French capital, the Monnaie de Paris (Paris Mint) has perpetuated the tradition of precious metal minting for 12 centuries, whether it be for the production of coins or medals. A member of the Colbert Commission, Monnaie de Paris's craftsmanship produces a wide range of high-quality products. Since 2017, the company has shared its history and expertise with the public through a museum showcasing the artisanal skills at the heart of its craft.
About Berluti
Founded in Paris in 1895, Berluti is a fourth-generation shoe manufacturer. The company launched its fine leather goods line in 2005, followed by a ready-to-wear collection in 2011. Berluti is now the only maison in the world to offer a fully custom-made garment at its ateliers on Rue Marbeuf and Rue de Sèvres in Paris. Berluti currently has over 50 stores worldwide.
Click here for company press release details
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