To celebrate the 10th anniversary of LOEWE's most iconic creation, the Puzzle Bag, LOEWE is releasing the "LOEWE Puzzle 10 Collection," featuring 19 re-editions of designs from the past decade, as well as one new design to commemorate the 10th anniversary.

Courtesy of LOEWE
This limited-edition collection embodies the craftsmanship of LOEWE's atelier in Spain and LOEWE's signature playful spirit. Each bag features a variety of techniques, including appliqué, embroidery, cross-stitch, and LOEWE's signature leather marquetry. Some are adorned with painterly motifs, others inspired by poetic words, and feature a commemorative metal plaque and two balloon charms.

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In addition to the 19 re-editions, a new Confetti Bag design celebrates 10 years of this icon of art and culture. Decorated with thousands of small pieces of leather and metal sequins, the bag, like any other puzzle, shares its distinctive cubic structure.

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The handcrafted Puzzle Bag is inspired by origami, and its seemingly foldable structure, achieved through skillful craftsmanship, makes it a one-of-a-kind creation for LOEWE. First unveiled in its original form in the men's collection and debuting on the Spring/Summer 2015 women's runway, the Puzzle Bag has since been reimagined in a myriad of materials and designs, expanding into the Puzzle Bag series and accessories.

Courtesy of LOEWE
The collection also includes 20 charms featuring Puzzle, the mischievous character inspired by each puzzle bag. Each Puzzle 10 re-edition bag comes in a special edition box featuring a gold foil-stamped anagram and comes with an exclusive jigsaw puzzle inspired by the bag. A special edition LOEWE Magazine will also be released, tracing the evolution of the Puzzle Bag and the story of each re-edition. Playful digital content will also be released, allowing users to explore the history of the puzzle and discover more about the collection through interactive smartphone experiences.

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The LOEWE Puzzle 10 collection will be available in select stores on May 29, 2025. In Japan, a pop-up will be held at the Matsuzakaya Nagoya store, and the collection will be launched for a limited time at Casa Loewe Omotesando. The Matsuzakaya Nagoya pop-up, covering 120 square meters, is designed with inspiration from Casa Loewe, and features carpeted spaces with niches in the velvet walls, displaying the LOEWE Puzzle 10 collection like a tranquil jewel box.

Courtesy of LOEWE
Courtesy of LOEWE

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Contact:
LOEWE Japan Client Service
03-6215-6116
www.loewe.com