Tommy Hilfiger teams up with Mercedes-Benz for capsule collection with a sustainable twist

Event Date:2020.10.01
Oct 2, 2020
Tommy Hilfiger has unveiled its Fall 2020 TOMMYXMERCEDES-BENZ men's capsule collection, focusing on more sustainable production methods and materials. This fourth collaborative capsule collection builds on Tommy Hilfiger's multi-year strategic partnership with the six-time Formula One™ World Championship-winning Mercedes-AMG Petronas Formula One team. The collection will be available in select Tommy Hilfiger stores, Mercedes-Benz dealerships and department stores worldwide, as well as on tommy.com, starting October 1.


Furthering Tommy Hilfiger's sustainability mission to create fashion that wastes nothing and welcomes all, the Fall 2020 TOMMYXMERCEDES-BENZ capsule features outerwear and suit bombers made with more sustainable cotton, Sorona®, and quilted vests made with Ecodown®. These sustainable materials are the latest additions to Tommy Hilfiger's evolving product portfolio. Innovation is at the heart of this Fall 2020 capsule collection, blending Tommy Hilfiger's sportswear heritage of classic American cool with the technical expertise of a six-time Formula One™ World Championship winner.


Utility jackets, quilted down outerwear, bomber jackets and leather jackets offer timeless style elevated with a sophisticated tailored twist and technical elements such as temperature-regulating finishes, perforations, rubberized tape and Velcro adjusters. A red, white, and navy color palette is elevated through expert execution with pops of burnt orange, light gray, olive, and the iconic Tommy Hilfiger and Mercedes-AMG Petronas Formula 1 Tristar. Tommy Hilfiger's signature stripes at the hem and cuffs maintain a minimalist approach, while pops of blue TriStar on the lining add an unexpected twist to classic outerwear. A clean, sophisticated collection worthy of the modern Tommy Man.


Beginning with the 2018 season, Tommy Hilfiger will become the Official Apparel Partner of the Mercedes-AMG Petronas Formula One Team, building on the sports sponsorship heritage that Tommy Hilfiger has embraced since founding the brand. This partnership with the world's number one Formula One™ team and a leading automotive innovator demonstrates the brand's vision to continue elevating and expanding the brand for a new generation of Tommy Hilfiger consumers in key markets. Available at:

[Stores] October 1st onwards
Tommy Hilfiger Omotesando Store, Shinsaibashi Store, Seibu Ikebukuro Main Store, Sogo Yokohama Store, Hankyu Umeda Main Store, Kyoto Takashimaya Store, Urban Dog Lalaport Toyosu Store, Tsuruya Department Store, JR Nagoya Takashimaya Store, Matsuzakaya Nagoya Store, Iwataya Main Store, Daimaru Sapporo Store, Shinjuku Takashimaya Store

Official Online Store http://tom.my/6009GLpqL



Click here for company press release details

The press release featured in this article was provided by PR Inc. Press releases from companies and other organizations provided by TIMES are posted in their original form. FASHION HEADLINE does not recommend the products or services posted, nor does it guarantee the content of the press releases. For inquiries regarding the content posted, please contact PR TIMES Inc. directly (https://prtimes.jp/).
PR TIMES
    Back to Top