■About the Personal Styling Service "DROBE"
"DROBE" is a personal styling service that regularly delivers clothes, shoes, and fashion accessories tailored to customers' tastes, body types, and budgets through a collaborative effort between professional stylists with extensive experience in styling for fashion magazines, celebrities, and retail. DROBE's proprietary "Styling AI" technology, combined with DROBE's proprietary "Styling AI" technology, creates personalized styling. Since the service launched in September 2020, the number of registered members has exceeded 25,000, and sales have been doubling each quarter.
DROBE service website: http://drobe.jp/
We are expanding our product lineup to provide styling suggestions tailored to each customer's needs and concerns. We now carry 132 domestic and international brands popular with women of all ages, from their 20s to 50s, including Beams Co., Ltd., which has been a part of the service since its launch, and Tomorrowland Co., Ltd., which recently joined us.
Comments from Companies Participating in the Personal Styling Service "DROBE"
■BEAMS Co., Ltd.
A "fashion subscription service" has been on our minds. We began working with DROBE in September 2019 as a test to see if it would fit with our brand. We were attracted to DROBE's operational capabilities, which allow us to reach customers we would not normally have contact with, and their extensive experience and knowledge as fashion professionals allows them to meticulously grasp our intentions and nuances.
During the COVID-19 pandemic, we were forced to close our physical stores, and we missed out on product feedback from customers and staff that we would normally receive. However, we were able to share feedback data from DROBE customers with our merchandising and design teams, and use it in planning for next year. With changes in lifestyles and values predicted to have various impacts in the future, DROBE's services match the current times and have given us a glimpse into how they will become a necessity.
As a pioneer in digital fashion styling services, we look forward to your continued efforts and flexible actions that can adapt to the changing times. Congratulations on your first anniversary! Let's continue to create new value and experiences together.
■Flandre Co., Ltd.
Amidst an abundance of information and options, we believe that encounters between brands and users are becoming rare. DROBE's service acts as a bridge, providing a touchpoint that is not part of everyday routines. In fact, we feel that introducing our brand to people who are unfamiliar with it, along with coordination examples, is leading to new awareness of the brand.
We hope that DROBE will continue to spread the joy of "fashion" through its service, and that we can create a world where each and every customer can choose clothes that reflect their own individuality.
■Nollies Co., Ltd. 
We are grateful for providing us with an opportunity to meet customers who are unfamiliar with Nollies and who have never tried Nollies products before.
At Nollies, we handle all processes in-house, from planning to patterns and production management, without outsourcing. We would like to reflect the honest feedback we receive from our customers through DROBE in our efforts to create high-quality products. We appreciate your continued support.
■ TOMORROWLAND Co., Ltd.
Through DROBE, we were able to get in touch with what customers need and what they don't need, an emotional aspect that you can't get at in a physical store. As the amount of data increases, I believe we will be able to reflect this in our manufacturing.
We hope that our digital precision and analog hospitality will continue to lead to customer satisfaction, and that this will create a "good brand image" for our customers.
Participating Companies and Brands (Partial Listing)
BEAMS Co., Ltd.
BEAMS LIGHTS / B:MING LIFE STORE by BEAMS
Benetton Japan Co., Ltd.
UNITED COLORS OF BENETTON.
Can Co., Ltd.
Te chichi
Flandre Co., Ltd.
7-ID concept. / CLEAR IMPRESSION / INED / I.T.’S. international / Luftrobe / Maglie par ef-de / YVON
HIROTA Co., Ltd.
31 Sons de mode / fleur by mint breeze / MB mint breeze
Isetan Mitsukoshi Ltd.
arm in arm
Garrett Co., Ltd.
vanessabruno
Lucifer research Co., Ltd.
ne Quittez pas
>
M First Co., Ltd.
TONAL
>
NOLLEY'S Co., Ltd.
NOLLEY'S / NOLLEY'S sophi
>
Ray Cassin Co., Ltd.
Ray Cassin / DOUBLE NAME / MJUKA. / frames RAY CASSIN
>
SAN-A BD Co., Ltd.
NATURAL BEAUTY BASIC
>
Sugar Matrix Co., Ltd.
ICHIE / STRAWBERRY-FIELDS / UNIVERVAL MUSE
>
Sylph Co., Ltd.
Coquette Anna / Sylph
>
Tamaya Co., Ltd.
MISCH MASCH / LODISPOTTO / MEW'S REFINED CLOTHES / UNRELISH
>
Tomorrowland Co., Ltd.
Ballsey / DES PRÉS / MACPHEE / TOMORROWLAND / TOMORROWLAND collection
※ (Alphabetical order)
DROBE 1st Anniversary Infofix Released
An adult service popular with people in their 30s and 40s
More than 40% of our support comes from the Kanto region. Nearly 70% of our users are in their 30s and 40s, making us a popular adult service for women. 
Approximately 80% "feel stressed when choosing clothes every day"
In fact, over 90% of women have had bad experiences when buying clothes, and nearly 80% responded that "they feel stressed when choosing clothes every day." This survey highlights the worries and challenges many women have when it comes to clothing. 
The need to have someone choose your clothes
Only 1.2% of women want to choose all of their clothes themselves. We found that the majority of women want someone to choose their clothes for them, while still having some leeway to make their own choices. 
The overwhelming majority said, "I wanted a stylist to coordinate my outfit."
The most common reason given by customers using DROBE when asked what they expected from the service was, "I wanted a stylist to coordinate my outfit." DROBE uses professional stylists and unique AI technology to provide styling that is tailored to each individual customer, helping to solve the problem of customers who have trouble choosing clothes. 
Things to consider when choosing clothes are "silhouette," "size," and "design, color, and pattern"
More than fashion and trends, the majority of respondents said that the most important factors when choosing clothes are whether they fit them when worn, such as silhouette, size, design, and color. The personal styling service "DROBE" delivers products to customers' homes, so they are well-received for being able to take their time to consider the perfect fit, checking how they fit and matching them with their own clothes and accessories. 
70% of respondents said that "dressing up has become more fun and my interest in fashion has increased."
Many customers said that using DROBE has enabled them to discover new combinations with their existing clothes and accessories. Many customers are now spending their days and time enjoying fashion. 
■About DROBE Inc.
With the mission of "Enjoy your everyday life through fashion," DROBE is an internet company that provides fashion services centered on cutting-edge AI technology. Established on April 1, 2019. https://drobe.co.jp/
【Company Overview】
Company Name: DROBE Inc. Representative: CEO Mamoru Yamashiki
Established: April 1, 2019
Click here for company press release details
