On September 30, 2020, Coach will release its highly anticipated men's fragrance, Coach Man Bleu Eau de Toilette, in limited quantities. Inspired by the iconic American road trip and the optimistic spirit of enjoying it, the aromatic and refreshing scent evokes the blue skies, endless roads, and cool breezes felt on a road trip. The advertising campaign features Michael B. Jordan, a notable actor and ambassador for Coach menswear. A cool campaign video, filmed in the suburbs of Los Angeles, USA, will also be released. About Coach Man Bleu≫≫https://bit.ly/2RPhmkm
https://youtu.be/MG6Ayv6iq2c
■A fresh and invigorating scent inspired by ″road trips“
"Coach Man Bleu Eau de Toilette is inspired by the American road trip, which begins and ends in New York. A fresh scent full of energy and contrasts, it embodies the free-spirited spirit of Coach."
Stuart Vevers, Creative Director, Coach
This fresh and invigorating new fragrance opens with aromatic notes of lime and absinthe. The heart notes contrast with the pungent scent of black pepper and a watery ozone accord, before finishing with warm, sensual notes of cedarwood and amber.
■Bottle Design
The bottle is decorated with a deep blue gradient, evoking the endless blue skies of a road trip, and features Coach's iconic motifs throughout. The center of the bottle is engraved with the Horse and Carriage logo, symbolizing Coach's rich history of craftsmanship. The silver spray cap is shaped like the turnlock clasp found on Coach bags, and the package comes with a premium blue leather hang tag.
The sophisticated outer box, with a subtle metallic finish, is embossed to recreate the rich feel of the pebbled leather familiar to Coach bags. The iconic "Horse and Carriage" logo in the center of the box speaks to Coach's leathercraft tradition.
■Advertising Campaign
The face of the "Coach Man Blue" advertising campaign is Michael B. Jordan, known as the global face of Coach menswear. Creative Director Stuart Vevers said, "Michael is cool, optimistic and authentic, and he truly embodies the Coach spirit." The advertising campaign for the new fragrance was created by art director Fabien Baron and photographer Craig McDean, and the campaign visuals were shot in the desert on the outskirts of Los Angeles, where the blue skies and vast land stretch out, evoking an American road trip.
Coach Man Bleu Eau de Toilette
40mL 5,500 yen *Limited distribution / 60mL 8,500 yen / 100mL 11,100 yen
Limited quantity release on Wednesday, September 30, 2020
Stores where it is sold≫≫https://www.latelierdesparfums.jp/shops?brand=COACH
Click here for company press release details
https://youtu.be/MG6Ayv6iq2c
■A fresh and invigorating scent inspired by ″road trips“
"Coach Man Bleu Eau de Toilette is inspired by the American road trip, which begins and ends in New York. A fresh scent full of energy and contrasts, it embodies the free-spirited spirit of Coach."
Stuart Vevers, Creative Director, Coach
This fresh and invigorating new fragrance opens with aromatic notes of lime and absinthe. The heart notes contrast with the pungent scent of black pepper and a watery ozone accord, before finishing with warm, sensual notes of cedarwood and amber.
■Bottle Design
The bottle is decorated with a deep blue gradient, evoking the endless blue skies of a road trip, and features Coach's iconic motifs throughout. The center of the bottle is engraved with the Horse and Carriage logo, symbolizing Coach's rich history of craftsmanship. The silver spray cap is shaped like the turnlock clasp found on Coach bags, and the package comes with a premium blue leather hang tag.
The sophisticated outer box, with a subtle metallic finish, is embossed to recreate the rich feel of the pebbled leather familiar to Coach bags. The iconic "Horse and Carriage" logo in the center of the box speaks to Coach's leathercraft tradition.
■Advertising Campaign
The face of the "Coach Man Blue" advertising campaign is Michael B. Jordan, known as the global face of Coach menswear. Creative Director Stuart Vevers said, "Michael is cool, optimistic and authentic, and he truly embodies the Coach spirit." The advertising campaign for the new fragrance was created by art director Fabien Baron and photographer Craig McDean, and the campaign visuals were shot in the desert on the outskirts of Los Angeles, where the blue skies and vast land stretch out, evoking an American road trip.
Coach Man Bleu Eau de Toilette
40mL 5,500 yen *Limited distribution / 60mL 8,500 yen / 100mL 11,100 yen
Limited quantity release on Wednesday, September 30, 2020
Stores where it is sold≫≫https://www.latelierdesparfums.jp/shops?brand=COACH
Click here for company press release details
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