Prada Beauty will host its first-ever experiential event, "Prada Beauty Summer Picnic," for three days only, from June 20th to 22nd, 2025, at Prada Beauty Tokyo in Omotesando, Tokyo. Featuring a fashion-inspired "Vichy check" pattern, the event will evoke the feeling of enjoying a picnic in the park, creating a special space filled with nostalgia and warmth.

Courtesy of PRADA BEAUTY
An ice cream truck offering a choice of three flavors will be available at the event venue*, and there will also be a picnic-themed photo spot.
(*Quantities are limited. Non-event attendees must purchase at PRADA BEAUTY TOKYO.)


Courtesy of PRADA BEAUTY
In addition, this event will give attendees an early taste of the PRADA PARADOX Hair Mist, which will be available for pre-sale at PRADA BEAUTY TOKYO from June 20th. The light fragrance of neroli and jasmine, which are symbolic of PARADOX, is incorporated into this light hair mist, making it a refreshing and easy-to-wear essential item for summer. Additionally, a Vichy Check pattern will be available as a limited-time design at Prada Beauty Tokyo's exclusive service, Prada Print Factory.



Reservations are required for this event, and reservations must be made via the Prada Beauty official LINE account from June 4th. Invitations will be drawn by lottery, and membership registration and LINE ID linking are required to apply. Winners will be contacted via the official LINE account from June 13th onwards.





"Prada Paradox Hair Mist" for beautiful hair
Prada Paradox The hair mist contains hair care ingredients argan oil*1 and rice vinegar*2, leaving hair looking lustrous and fluffy. Spray from about 10-15cm away from your hair, applying the mist directly to your hair to create a fragrant veil, or lightly spray onto a brush and comb through your hair for a more intense fragrance experience. While it can be used alone, layering it with Prada Paradox Eau de Parfum adds a refreshing freshness while extending the fragrance's long-lasting effect.
(*1 Argania spinosa kernel oil, as a moisturizing ingredient *2 Red rice vinegar, as a shine ingredient)

Courtesy of PRADA BEAUTY
Product name: PRADA PARADOX Hair Mist
Price: 7,810 yen *tax included, manufacturer's suggested retail price
Volume: 30ml
Release date: New release on Wednesday, July 2, 2025
              Pre-release on Friday, June 20, 2025



Inquiries:
Prada Beauty
03-6911-8440