mame will release their first photo book, "Personal Memory" (4,500 yen), on April 7th. The photos were taken by photographer Jiro Konami.

In advance of the release, the book will be available for pre-sale from March 19th to 24th at RDV studio by honeyee.com, located at GYRE in Omotesando, where an installation by brand designer Maiko Kurokawa and Konami will be held. A talk show featuring both designers will also be held from 6:30 pm on the 23rd.

The photo book is based on the concept of "personal memory," the theme of mame's 14SS and 14-15AW collections, and is a compilation of photographs taken by Konami in the foothills of Kurokawa's hometown in Nagano Prefecture. Limited to 300 copies.