Moynat, the Parisian maison founded in 1849, is launching a collection of pet accessories crafted from its iconic "M" canvas. Inspired by craftsmanship, functionality, and the deep friendship between humans and dogs, this new venture is a unique homage to the brand's beloved canines, blending the brand's unique worldview with its beloved pets.

Courtesy of MOYNAT

To coincide with the launch of this new collection, Moynat will host a pop-up at The Stage on the first floor of the Isetan Shinjuku Main Building for a limited time from July 16th to 22nd. The venue will feature a lineup of sophisticated pet accessories such as collars, leashes and charms, as well as the latest "HOBO" shoulder bag, Moon bag, vanity case, vintage edition "M" canvas tote and special charms.

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The pop-up space is presented in a colorful presentation that reinterprets the world of the "M" canvas, allowing visitors to experience the Maison's proud use of high-quality leather and attention to detail.

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The visual story features Moynat's adorable canine "friends" - Akemi, Anko, Anry, Ares, Bimo, Kili, Mochi, Mozar and Petrus. Stylized to highlight each animal's unique personality, photographer Lukas Wassmann captures with playfulness and elegance the natural interactions and friendships that are an extension of everyday life.

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Moynat began by its founder, Pauline Moynat, making trunks, and in the early 1900s, its canvas with the "M" monogram became established as the Maison's symbol. Today, the brand continues to develop items that add a touch of luxury to everyday life, fusing tradition and innovation.

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This new collection beautifully combines the brand's rich heritage with a lifestyle with pets, creating an exclusive offering that breathes the exquisite craftsmanship and sensibility that are unique to Moynat.

Courtesy of MOYNAT