Weekend Max Mara unveiled its Spring/Summer 2021 signature collection, "FLUTTERFLIES," at SS21 Milan Fashion Week.
"FLUTTERFLIES" was designed in collaboration with American illustrator and pop artist Donald Robertson. With a career spanning more than 30 years, Robertson has expanded his work beyond art to fashion and media. His witty, vivid, and comical character designs have earned him enthusiastic support from top brands in the industry. With an insatiable spirit of inquiry, a rich sensibility, and a pursuit of fun, Robertson has poured all of his creativity into creating Weekend Max Mara's new signature collection.
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The capsule collection also includes a variety of prints, including a Flutterflies-inspired woman, colorful tape-like stripes, and Robertson's hand-drawn illustrations. The colorful and vibrant pattern is also featured on Weekend Max Mara's signature Pasticcino bag and sneakers.
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"FLUTTERFLIES" was designed in collaboration with American illustrator and pop artist Donald Robertson. With a career spanning more than 30 years, Robertson has expanded his work beyond art to fashion and media. His witty, vivid, and comical character designs have earned him enthusiastic support from top brands in the industry. With an insatiable spirit of inquiry, a rich sensibility, and a pursuit of fun, Robertson has poured all of his creativity into creating Weekend Max Mara's new signature collection.
The capsule collection also includes a variety of prints, including a Flutterflies-inspired woman, colorful tape-like stripes, and Robertson's hand-drawn illustrations. The colorful and vibrant pattern is also featured on Weekend Max Mara's signature Pasticcino bag and sneakers.
Click here for company press release details
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