Max Mara presented its Sportmax 2021 Resort Collection in Milan, Italy on July 20th (local time).
The Sportmax Resort 2021 collection is inspired by Romy Schneider's radiant beauty and the "je ne sais quoi" she exudes in every scene in Jacques Deray's 1969 French film, The Sun Knows.
Sleek lines, bold colors, and fresh, soft materials escape the geometric constraints of slits and necklines and play with bare skin, expressing a new sensual world for Sportmax.
The new Sportmax's sensuality is a language crafted through silhouettes that hug the female body. Its allure is further enhanced by asymmetry, layering, and draping. Stunning colors like yellow, blue, and orange, along with sophisticated stretch cotton, plain and printed jersey, and high-tech fabrics with a lacquered sheen, imbue the collection with a modern sensibility.
Click here for company press release details
The Sportmax Resort 2021 collection is inspired by Romy Schneider's radiant beauty and the "je ne sais quoi" she exudes in every scene in Jacques Deray's 1969 French film, The Sun Knows.
Sleek lines, bold colors, and fresh, soft materials escape the geometric constraints of slits and necklines and play with bare skin, expressing a new sensual world for Sportmax.
The new Sportmax's sensuality is a language crafted through silhouettes that hug the female body. Its allure is further enhanced by asymmetry, layering, and draping. Stunning colors like yellow, blue, and orange, along with sophisticated stretch cotton, plain and printed jersey, and high-tech fabrics with a lacquered sheen, imbue the collection with a modern sensibility.
Click here for company press release details
The press releases included in this article have been provided by PR TIMES Inc. and are reproduced in their original form. FASHION HEADLINE does not endorse the products or services featured, nor does it guarantee the content of the press releases. For inquiries regarding the content of this article, please contact PR TIMES Inc. (https://prtimes.jp/) directly.
