Popular makeup artist Kasuko Hayasaka's pop-up event "Beauty in Life" will be held from April 16th to April 22nd at the Beauty Apothecary on the second basement floor of the Isetan Shinjuku Main Building. Hayasaka, who is favored by models and actresses both in Japan and abroad and also works as an aromatherapy instructor and organic product consultant, will be showcasing the concept of her regular talk event "Beauty in Life," which focuses on inner beauty. The event will feature a variety of beauty products selected by Hayasaka, including "SUPERFOODS," an organic and natural food brand from Sunfood packed with nutrients to support beauty and health. The sales floor will be displayed in a style reminiscent of Hayasaka's dining table, and each product will come with a detailed recommendation. It will be a casual opportunity to experience the world of "inner beauty" that Hayasaka advocates.

During the period, from 6pm on April 18th, Hayasaka herself will be at the store, where an event called "Hayasaka Kasuko Special Concierge" will be held to directly convey the appeal of the products.