From March 19th to 31st, NOGUCHI BIJOUX will be hosting a pop-up store in the West Park/Promotion Space on the third floor of the Isetan Shinjuku Main Building. The promotion, titled "The One," features a lineup of 107 pieces featuring diamonds the designer has collected over many years. Each piece is unique, varying in size, color, and shape. The designs highlight the individuality of the stone while minimizing the transparency and brilliance typically associated with gemstones. The products on display in the store include three styles: necklaces, rings, and earrings. Each piece is purposely adorned with impure diamonds or unpolished rough diamonds, showcasing the unique qualities of the diamonds. The pieces also feature very thin sliced diamonds, each with a different brilliant cut on the surface. While diamonds are typically cut to diffuse light, these pieces are designed to create a different sparkle by altering the surface. The collection also features a variety of colors, including amber and brown. Many of the rings are adorned with small stones, allowing for layering and creating fun color combinations. The earrings also feature slightly different shapes on each side. At the pop-up store, a complimentary service is available to adjust necklace chains to your desired length. "Noguchi offers casual jewelry with a theme of everyday jewelry for adults. It's important that the jewelry matches your everyday style without being extravagant. The materials are the foundation, and the designs feature distinctive shapes and cuts inspired by the stones. Each piece is handcrafted by the designer himself, creating a charming, crafted, and vintage feel," explains a sales representative. The brand operates three directly managed stores, including the main building at Isetan Shinjuku, as well as in Ebisu and Minami-Aoyama. Customers range from women in their 30s to 60s, and are popular with a wide range of ages. The price range is 100,000 to 1,000,000 yen for rings, 200,000 to 700,000 yen for necklaces, and 300,000 to 500,000 yen for earrings.