
EMILIO PUCCI will open three pop-up shops featuring its 2014 Spring/Summer beachwear collection at Isetan Shinjuku, Hankyu Umeda Main Store, and Iwataya Main Store. The colorfully printed beach collection features a wide selection of items, including swimwear, beach towels, and beach bags, as well as cotton kaftans (gown-like outerwear) that stand out in the city, jersey dresses, and long skirts. The shops will be held at The Stage #3 on the 3rd floor of the Isetan Shinjuku Main Store from March 19th to 25th, at the Emilio Pucci Boutique on the 3rd floor of the Hankyu Umeda Main Store from April 9th to 15th, and at the promotion space on the 1st floor of the Iwataya Main Store from April 30th to May 6th. At Isetan Shinjuku, the first 50 customers who spend over 105,000 yen (tax included) will receive a free printed nylon tote bag.






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