The women's brand "styling/" developed by Mash Style Lab Co., Ltd. will be releasing three custom outerwear items from the American down brand "FIRST DOWN" at its directly managed stores nationwide and official online store from September 17th. FIRST DOWN, a down jacket brand born in the United States in the 1980s, has attracted attention from fashion lovers for its high functionality and excellent design, suitable for both outdoor and everyday use.
Lineup
Food Court ¥41,000+tax
Fooded Coat / 41,000 yen + tax
Made using high-density polyester that is resistant to deformation, this item comes in a special seasonal white color. Men's sizes are available so that it can be worn oversized.
Boa Blouson ¥13,500+tax
Boa Blouson / 13,500 yen + tax
A boa blouson made from tumbling boa material that is light and highly insulating. A spindle is placed at the hem to create a cocoon silhouette. The V-neck allows it to be worn under a coat like a liner.
Reversible Down ¥35,000+tax
Reversible Down / ¥35,000 + tax
This down jacket is made with Microsoft polyester, which boasts excellent functionality, including sweat absorption, anti-static properties, stretch, and water repellency. The front embroidery is custom-made in the same color as the jacket, making it easy for mature women to wear. The lining is black, allowing it to be worn reversibly.
About styling/
Debuting in the 2016 Spring/Summer collection, styling offers a new, well-balanced feminine style, combining the dignity and simplicity of men's fashion with a touch of attention to detail. "styling/" is a select shop featuring the original brand "kei shirahata." Top stylist Kei Shirahata offers a variety of coordinated outfits, and the shop staff will carefully consider each customer's needs. We aim to create clothes that are 0.8 steps ahead of the rest for women who have seen and experienced a variety of fashions from different eras.
About FIRST DOWN
New York in the 1980s was a time when subway cars were filled with tags and graffiti, and as one of America's most crime-ridden cities, an uneasy mood and tension hung over the city. FIRST DOWN is a brand that was born and grew in this former city. Even in an environment that was by no means ideal, many people had a strong energy, supporting the rise of music and street culture and giving birth to many major movements in the art scene. To help them survive the frigid East Coast winters, FIRST DOWN outerwear, densely filled with down, was the perfect gear.
styling/ SHOP LIST
Lumine Shinjuku 1 Store
1-1-5 Nishi-Shinjuku, Shinjuku-ku, Tokyo, Lumine Shinjuku 1 Store, 3F
TEL: 03-6302-0213
Omotesando Hills Store
4-12-10 Jingumae, Shibuya-ku, Tokyo, Omotesando Hills Main Building, B1F
TEL: 03-6721-1878
Shibuya Parco Store
15-1 Udagawacho, Shibuya-ku, Tokyo, Shibuya Parco, 3F
TEL: 03-6455-3008
GINZA SIX Store
6-10-1 Ginza, Chuo-ku, Tokyo, GINZA SIX, 4F
TEL: 03-6228-5311
Grand Front Osaka Store
Grand Front Osaka South Building 2F, 4-20 Ofukacho, Kita-ku, Osaka, Osaka Prefecture
TEL: 06-6467-8425
FUKUYA ADDICT Store
FUKUYA ADDICT 2F, 6-26 Ebisumachi, Naka-ku, Hiroshima, Hiroshima Prefecture
TEL: 082-246-6718
OFFICIAL ONLINE STORE: https://stylings.jp/
Instagram: @stylings_official
Click here for company press release details
Lineup
Food Court ¥41,000+taxFooded Coat / 41,000 yen + tax
Made using high-density polyester that is resistant to deformation, this item comes in a special seasonal white color. Men's sizes are available so that it can be worn oversized.
Boa Blouson ¥13,500+taxBoa Blouson / 13,500 yen + tax
A boa blouson made from tumbling boa material that is light and highly insulating. A spindle is placed at the hem to create a cocoon silhouette. The V-neck allows it to be worn under a coat like a liner.
Reversible Down ¥35,000+taxReversible Down / ¥35,000 + tax
This down jacket is made with Microsoft polyester, which boasts excellent functionality, including sweat absorption, anti-static properties, stretch, and water repellency. The front embroidery is custom-made in the same color as the jacket, making it easy for mature women to wear. The lining is black, allowing it to be worn reversibly.
About styling/
Debuting in the 2016 Spring/Summer collection, styling offers a new, well-balanced feminine style, combining the dignity and simplicity of men's fashion with a touch of attention to detail. "styling/" is a select shop featuring the original brand "kei shirahata." Top stylist Kei Shirahata offers a variety of coordinated outfits, and the shop staff will carefully consider each customer's needs. We aim to create clothes that are 0.8 steps ahead of the rest for women who have seen and experienced a variety of fashions from different eras.
About FIRST DOWN
New York in the 1980s was a time when subway cars were filled with tags and graffiti, and as one of America's most crime-ridden cities, an uneasy mood and tension hung over the city. FIRST DOWN is a brand that was born and grew in this former city. Even in an environment that was by no means ideal, many people had a strong energy, supporting the rise of music and street culture and giving birth to many major movements in the art scene. To help them survive the frigid East Coast winters, FIRST DOWN outerwear, densely filled with down, was the perfect gear.
styling/ SHOP LIST
Lumine Shinjuku 1 Store
1-1-5 Nishi-Shinjuku, Shinjuku-ku, Tokyo, Lumine Shinjuku 1 Store, 3F
TEL: 03-6302-0213
Omotesando Hills Store
4-12-10 Jingumae, Shibuya-ku, Tokyo, Omotesando Hills Main Building, B1F
TEL: 03-6721-1878
Shibuya Parco Store
15-1 Udagawacho, Shibuya-ku, Tokyo, Shibuya Parco, 3F
TEL: 03-6455-3008
GINZA SIX Store
6-10-1 Ginza, Chuo-ku, Tokyo, GINZA SIX, 4F
TEL: 03-6228-5311
Grand Front Osaka Store
Grand Front Osaka South Building 2F, 4-20 Ofukacho, Kita-ku, Osaka, Osaka Prefecture
TEL: 06-6467-8425
FUKUYA ADDICT Store
FUKUYA ADDICT 2F, 6-26 Ebisumachi, Naka-ku, Hiroshima, Hiroshima Prefecture
TEL: 082-246-6718
OFFICIAL ONLINE STORE: https://stylings.jp/
Instagram: @stylings_official
Click here for company press release details
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