Ray-Ban has opened a limited-time private beach glamping spot in Hayama called "CLUBROUND BASE." The launch party was held in Omotesando on June 29th. This glamping spot, created in collaboration with "THE HOUSE on the Beach" (1055-6 Horiuchi, Hayama-machi, Miura-gun, Kanagawa Prefecture), a mansion with its own private beach in Hayama, is open until August 31st to celebrate the release of Ray-Ban's new iconic "CLUBROUND" sunglasses this summer. The perfect location for enjoying Mount Fuji, the Yujiro Lighthouse, sunrises, and sunsets, the spot offers a variety of activities unique to Hayama, including barbecues, stand-up paddleboarding (SUP), kayaking, cruising, and yoga. The new Club Round model, which combines Ray-Ban's classic Clubmaster with a rounded design, features a rounded frame. The launch party in Omotesando featured a glamping menu featuring Hayama beef and other delicacies, and guests were invited to wear the sunglasses and post on social media from the spot. A campaign has also started where if you follow the official Instagram and Twitter account @clubroundbase and post a photo of yourself wearing Ray-Bans with the hashtag #CLUBROUNDBASE during the campaign period, you will be entered into a lottery to win a two-day, one-night glamping experience at Club Round Base, which will run until July 24th.