Gucci has expanded the shop-in-shop space at Dover Street Market Ginza and reopened it as a more imaginative space.

The shop's interior is reminiscent of a fairytale, with cardinal red velvet walls covered in studs and carpet in the same color. A red velvet torso, resembling a resident of the store, accentuates the surreal atmosphere.

In addition, to celebrate the reopening, a limited-edition men's wear capsule collection designed especially for Dover Street Market will be released in early July.

The collection features four exclusive items designed based on the world of the "Gucci Garden," inspired by flowers and animals. The collection includes four items: a cotton crew neck knit with a wood motif embroidered on the back, checked loose pants, a flannel overshirt with a rabbit patch on the back, and a denim jacket lavishly decorated with patchwork, embroidery, and studs. The Gucci tags sewn onto the items are red instead of the usual white.

These items are available at Dover Street Market Ginza, London, New York, and Beijing.