KOSÉ Corporation will begin selling the fragrance series (four items, four varieties, 8,000 yen each excluding tax) from its high-prestige brand COSME DECORTE at department stores and cosmetics specialty stores nationwide from December 1, 2020. Globally, the series will be rolled out in 12 countries and regions (Japan, China, Hong Kong, Taiwan, South Korea, Malaysia, France, the UK, Spain, Italy, the US, and Canada)*1. *1 The items introduced and the release dates vary by country.
COSME DECORTE is a core part of KOSÉ's high prestige strategy in the global market, and is responsible for the theme of "leap forward to becoming a 'true' global brand with a global presence" set out in the company's medium-term vision, VISION2026. The brand aims to be a brand that is supported primarily by customers seeking high added value, particularly the world's affluent segment.
While the fragrance market is smaller in Japan than overseas due to differences in lifestyles, it is an important category with extremely high demand in global markets, particularly Europe and the United States, and has been booming particularly recently, including in Japan. With an eye toward future global expansion, the addition of this new fragrance series to the lineup, which expresses a uniquely Japanese style with four different scents, will broaden the range of product proposals available as a total beauty brand, with the aim of acquiring new customers and increasing brand loyalty in global markets.
The fragrance series being released this time is based on the concept of kimono, a uniquely Japanese culture. Catering to the diverse tastes of the global market, the lineup includes four different scents: KIHIN (elegance), YUI (bond), URARA (beauty), and RIN (praise). The distinctive product design, evocative of the obi (sash) of a kimono, evokes the refined presence, graceful manners, graceful determination, and flower-like sensuality that naturally emerge when wearing a kimono, along with the scent.
・"Kimono Kihin Eau de Toilette"
A modern floral chypre fragrance of intelligence and elegance that brings out your inner strength and beauty
・"Kimono Yui Eau de Toilette"
A transparent floral fragrance that envelops you in a gentle sense of happiness and elegance
・"Kimono Urara Eau de Toilette"
A fresh floral fragrance that exudes lively vitality, woven with fresh fruits and flowers
・"Kimono Rin Eau de Toilette"
A woody floral fragrance that has an overwhelming presence yet also enveloping gentleness, and the four fragrances share the same natural fragrance ingredient: "Sublime Rose essence (For life)" distilled in Grasse. The formula, formulated with ingredients certified by the For Life certification body, delivers the depth, elegance, and refinement that are unique to COSME DECORTE. *2 For Life certification, provided by the For Life certification organization, assesses an organization's compliance with specific sustainability standards, including transparency, environmental responsibility, fair working conditions, and good relationships with producers and local communities, and is awarded upon meeting these criteria. About COSME DECORTE: Debuted in 1970, this high-value-added brand embodies the best of KOSÉ's cutting-edge technologies. Available in select stores both domestically and overseas, primarily department stores and specialty cosmetics stores, COSME DECORTE offers skin diagnoses by dedicated advisors and detailed skincare advice. As one of KOSÉ's key global brands, COSME DECORTE is available in 14 countries and regions worldwide (Japan, China, Hong Kong, Taiwan, South Korea, Singapore, Thailand, Malaysia, the United Kingdom, Italy, France, Spain, the United States, and Canada).
◇COSME DECORTE Brand Site: https://www.cosmedecorte.com/
◆New COSME DECORTE products (4 items, 4 varieties) released on December 1, 2020◆
1. COSME DECORTE KIMONO KIHIN Eau de Toilette
“Proud and overflowing elegance” An intelligent and noble floral chypre fragrance, like an elegant iris.
(50mL 8,000 yen)
2. COSME DECORTE KIMONO YUI Eau de Toilette
“Prettyness bound with gentle happiness” A transparent floral fragrance spun from refreshing sudachi oranges.
(50mL 8,000 yen)
3. COSME DECORTE KIMONO URARA Eau de Toilette
“Glossy and endlessly beautiful” A lively, fresh floral fragrance made from mysterious water lilies and juicy apples.
(50mL 8,000 yen)
4. COSME DECORTE KIMONO RIN Eau de Toilette
"A dignified presence." A strong, elegant woody floral fragrance with a prologue of sweet plum blossoms.
(50mL 8,000 yen)
Click here for company press release details
COSME DECORTE is a core part of KOSÉ's high prestige strategy in the global market, and is responsible for the theme of "leap forward to becoming a 'true' global brand with a global presence" set out in the company's medium-term vision, VISION2026. The brand aims to be a brand that is supported primarily by customers seeking high added value, particularly the world's affluent segment.
While the fragrance market is smaller in Japan than overseas due to differences in lifestyles, it is an important category with extremely high demand in global markets, particularly Europe and the United States, and has been booming particularly recently, including in Japan. With an eye toward future global expansion, the addition of this new fragrance series to the lineup, which expresses a uniquely Japanese style with four different scents, will broaden the range of product proposals available as a total beauty brand, with the aim of acquiring new customers and increasing brand loyalty in global markets.
The fragrance series being released this time is based on the concept of kimono, a uniquely Japanese culture. Catering to the diverse tastes of the global market, the lineup includes four different scents: KIHIN (elegance), YUI (bond), URARA (beauty), and RIN (praise). The distinctive product design, evocative of the obi (sash) of a kimono, evokes the refined presence, graceful manners, graceful determination, and flower-like sensuality that naturally emerge when wearing a kimono, along with the scent.
・"Kimono Kihin Eau de Toilette"
A modern floral chypre fragrance of intelligence and elegance that brings out your inner strength and beauty
・"Kimono Yui Eau de Toilette"
A transparent floral fragrance that envelops you in a gentle sense of happiness and elegance
・"Kimono Urara Eau de Toilette"
A fresh floral fragrance that exudes lively vitality, woven with fresh fruits and flowers
・"Kimono Rin Eau de Toilette"
A woody floral fragrance that has an overwhelming presence yet also enveloping gentleness, and the four fragrances share the same natural fragrance ingredient: "Sublime Rose essence (For life)" distilled in Grasse. The formula, formulated with ingredients certified by the For Life certification body, delivers the depth, elegance, and refinement that are unique to COSME DECORTE. *2 For Life certification, provided by the For Life certification organization, assesses an organization's compliance with specific sustainability standards, including transparency, environmental responsibility, fair working conditions, and good relationships with producers and local communities, and is awarded upon meeting these criteria. About COSME DECORTE: Debuted in 1970, this high-value-added brand embodies the best of KOSÉ's cutting-edge technologies. Available in select stores both domestically and overseas, primarily department stores and specialty cosmetics stores, COSME DECORTE offers skin diagnoses by dedicated advisors and detailed skincare advice. As one of KOSÉ's key global brands, COSME DECORTE is available in 14 countries and regions worldwide (Japan, China, Hong Kong, Taiwan, South Korea, Singapore, Thailand, Malaysia, the United Kingdom, Italy, France, Spain, the United States, and Canada).
◇COSME DECORTE Brand Site: https://www.cosmedecorte.com/
◆New COSME DECORTE products (4 items, 4 varieties) released on December 1, 2020◆
1. COSME DECORTE KIMONO KIHIN Eau de Toilette
“Proud and overflowing elegance” An intelligent and noble floral chypre fragrance, like an elegant iris.
(50mL 8,000 yen)
2. COSME DECORTE KIMONO YUI Eau de Toilette
“Prettyness bound with gentle happiness” A transparent floral fragrance spun from refreshing sudachi oranges.
(50mL 8,000 yen)
3. COSME DECORTE KIMONO URARA Eau de Toilette
“Glossy and endlessly beautiful” A lively, fresh floral fragrance made from mysterious water lilies and juicy apples.
(50mL 8,000 yen)
4. COSME DECORTE KIMONO RIN Eau de Toilette
"A dignified presence." A strong, elegant woody floral fragrance with a prologue of sweet plum blossoms.
(50mL 8,000 yen)
Click here for company press release details
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