Shiro Co., Ltd., developer of the cosmetic brand SHIRO, will release three limited-edition items from its limited-edition fragrance series "Pear," which delivers scents every month to herald the arrival of a new season: "Pear Eau de Parfum," "Pear Room Fragrance," and "Pear Fabric Softener," exclusively on the SHIRO online store on September 10, 2020. 

The limited-edition fragrance "Pear" is a fragrance that combines the sweetness of pear and citrus fruits with the refreshing notes of freesia and lily of the valley.
 
 
"Pear Eau de Parfum"
 
With "Pear Eau de Parfum," you can enjoy the scent that changes over time to your heart's content. The scent lasts for approximately 5 to 6 hours, and the scent changes depending on where you apply it, such as on your wrists, neck or feet.
 
 
"Pear Room Fragrance"
 
"Pear Room Fragrance" gently spreads its fragrance even in large spaces such as living rooms and bedrooms, allowing you to enjoy the scent of the season while relaxing in your room. The scent lasts for approximately two and a half months, and the strength of the scent can be adjusted by changing the number of sticks used.
 

"Pear Fabric Softener"
 
"Pear Fabric Softener" softens clothes and gives them a gentle fragrance. This fabric softener will spread a subtle, pleasant fragrance throughout your room or closet, making daily laundry a pleasure and recommended for those who want to spend their time at home in comfort.
 
 
  
One bottle can be used approximately 21 times. The formula and price are different from the three standard types (Savon, White Lily, and White Tea) (*).
* 520mL 1,800 yen + tax (same as before) / 1 bottle can be used approximately 13 times
 
 
  A fragrance in which floral notes stand out amid the sweetness of pear and citrus fruits
 
TOP: Bergamot, lemon, pear / A sweet and fruity scent reminiscent of juicy fruit
MIDDLE: Freesia, rose, lily of the valley / A refreshing floral scent that spreads elegantly
LAST: Woody, musk / A deep scent with an impressive calm sweetness
 
 
[About the product]
Limited edition fragrance "Pear" series September 10, 2020 Available exclusively at the SHIRO online store
"Pear Eau de Parfum" 40mL 3,800 yen + tax [Ethical Discount] 3,690 yen + tax
"Pear Room Fragrance" 200mL 4,200 yen + tax [Ethical Discount] 4,070 yen + tax
"Pear Fabric Softener" 520mL 2,500 yen + tax [Ethical Discount] Not applicable
[About the Ethical Discount]
In keeping with our ethical values, we have prepared packaging-free products. When you purchase, you will receive a 3% discount off the regular price. Unfortunately, the cardboard box intended to protect the product is discarded once the product is used. After considering the global environment, the ideal ethical society, and sustainability, we have decided to pass on the savings to you by eliminating packaging materials.
 
■[Ethical Discount] Participating stores: SHIRO Online Store, Shinjuku Lumine Est Store/ SHIRO SELF
■About SHIRO SELF: https://shiro-shiro.jp/ext/shiro_self.html
【Please use our hashtag!】
#SHIRO #Shiro #LimitedEditionFragrance #Pear #Eau de Parfum #RoomFragrance #FabricSoftener #PearScent #FruityFloral
【About SHIRO】
A cosmetics brand started with the simple idea of "making things we want to use every day." Through honest manufacturing, with all functions from development to sales carried out in-house, the brand offers skincare, cosmetics, and fragrances made with a focus on natural ingredients. In addition to directly managed stores throughout Japan, the brand also has a store in London. We also operate a variety of businesses, including SHIRO LIFE, a food select shop that delivers carefully selected ingredients, just like the ingredients used in our products; SHIRO CAFE, a cafe that conveys the deliciousness of ingredients through its cuisine; and SHIRO BEAUTY, a salon where you can experience the beauty that SHIRO proposes to the fullest.
 
 
Click here for company press release details
   

The limited-edition fragrance "Pear" is a fragrance that combines the sweetness of pear and citrus fruits with the refreshing notes of freesia and lily of the valley.

"Pear Eau de Parfum"
With "Pear Eau de Parfum," you can enjoy the scent that changes over time to your heart's content. The scent lasts for approximately 5 to 6 hours, and the scent changes depending on where you apply it, such as on your wrists, neck or feet.

"Pear Room Fragrance"
"Pear Room Fragrance" gently spreads its fragrance even in large spaces such as living rooms and bedrooms, allowing you to enjoy the scent of the season while relaxing in your room. The scent lasts for approximately two and a half months, and the strength of the scent can be adjusted by changing the number of sticks used.

"Pear Fabric Softener"
"Pear Fabric Softener" softens clothes and gives them a gentle fragrance. This fabric softener will spread a subtle, pleasant fragrance throughout your room or closet, making daily laundry a pleasure and recommended for those who want to spend their time at home in comfort.
One bottle can be used approximately 21 times. The formula and price are different from the three standard types (Savon, White Lily, and White Tea) (*).
* 520mL 1,800 yen + tax (same as before) / 1 bottle can be used approximately 13 times
TOP: Bergamot, lemon, pear / A sweet and fruity scent reminiscent of juicy fruit
MIDDLE: Freesia, rose, lily of the valley / A refreshing floral scent that spreads elegantly
LAST: Woody, musk / A deep scent with an impressive calm sweetness

[About the product]
Limited edition fragrance "Pear" series September 10, 2020 Available exclusively at the SHIRO online store
"Pear Eau de Parfum" 40mL 3,800 yen + tax [Ethical Discount] 3,690 yen + tax
"Pear Room Fragrance" 200mL 4,200 yen + tax [Ethical Discount] 4,070 yen + tax
"Pear Fabric Softener" 520mL 2,500 yen + tax [Ethical Discount] Not applicable
[About the Ethical Discount]
In keeping with our ethical values, we have prepared packaging-free products. When you purchase, you will receive a 3% discount off the regular price. Unfortunately, the cardboard box intended to protect the product is discarded once the product is used. After considering the global environment, the ideal ethical society, and sustainability, we have decided to pass on the savings to you by eliminating packaging materials.
■[Ethical Discount] Participating stores: SHIRO Online Store, Shinjuku Lumine Est Store/ SHIRO SELF
■About SHIRO SELF: https://shiro-shiro.jp/ext/shiro_self.html
【Please use our hashtag!】
#SHIRO #Shiro #LimitedEditionFragrance #Pear #Eau de Parfum #RoomFragrance #FabricSoftener #PearScent #FruityFloral
【About SHIRO】
A cosmetics brand started with the simple idea of "making things we want to use every day." Through honest manufacturing, with all functions from development to sales carried out in-house, the brand offers skincare, cosmetics, and fragrances made with a focus on natural ingredients. In addition to directly managed stores throughout Japan, the brand also has a store in London. We also operate a variety of businesses, including SHIRO LIFE, a food select shop that delivers carefully selected ingredients, just like the ingredients used in our products; SHIRO CAFE, a cafe that conveys the deliciousness of ingredients through its cuisine; and SHIRO BEAUTY, a salon where you can experience the beauty that SHIRO proposes to the fullest.
Click here for company press release details
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