FRAY I.D. releases special items to celebrate its 10th anniversary, including coats in 10 different colors and collaboration products!

Aug 31, 2020
FRAY I.D, a women's brand operated by Mash Style Lab Co., Ltd., has created special items to express its gratitude and commemorate the 10th anniversary of the brand's founding. The items, designed to be loved for many years to come, will be released in limited quantities. *Please note that this offer will end while stocks last.
BRAND SITE: http://fray-id.com/
Instagram: https://www.instagram.com/fray_id/
USAGI ONLINE: https://usagi-online.com/brand/frayid/

Item 01
FRAY I.D original 10COLORS COAT



Coat 38,000 yen + tax (released September 18th)
A coat in 10 colors to commemorate our 10th anniversary, so you're sure to find a color that suits you. This lightweight, collarless reversible coat features a cut reminiscent of a gown, making it easy to throw on for any occasion. It is made from high-quality wool produced in Japan. It has been treated with charme, giving it a beautiful, elegant sheen like velour and a smooth feel against the skin, making it soft and comfortable to wear. The relaxed shoulder silhouette will instantly give you a trendy look.


Item 02
FRAY I.D x REGAL
REGAL Corporation is a long-established Japanese shoe manufacturer founded in 1902. For their first collaboration with FRAY I.D, they have chosen two sophisticated loafers, Regal's iconic item. Their versatility makes them suitable for both feminine and masculine looks.


Penny Loafers 25,000 yen + tax (released August 28th)
A mannish loafer that is light and soft on the feet. The Italian velour material used has good color development and is attractive for its deep coloring. By using natural leather for the lining as well, attention has been paid to even the invisible parts, resulting in a beautiful pair of shoes that feel comfortable on the feet.


Bit Loafers 27,000 yen + tax (released August 28th)
A pair of shoes that combines the classic design that is characteristic of Regal with the ladylike atmosphere of FRAY I.D. The clean nose makes your feet look slimmer, creating a very beautiful look. Made from glass-processed leather that pulls up expressively, it has an attractive moderate sheen. Very soft and extremely comfortable to wear. The gold bit design gives it a chic mood.

Item 03
FRAY I.D x MARY AL TERNA

A special collaboration with Mary Al Terna, the bag brand created by designer Yamaga Ryuki. The lineup consists of two styles: a bucket bag and a shoulder bag. Both are mini-sized, but have plenty of capacity and are extremely easy to use.


MARY AL TERNA BOW (photo left) 34,000 yen + tax (on sale September 18th)
This bucket-shaped tote bag is named "BOW" (bow) because the top handle resembles the figure of a person bowing. This FRAY I.D exclusive colorway uses microsuede on the exterior, which is stronger and lighter than real suede and can easily be wiped clean with detergent. The top handle is adjustable in length, allowing it to be used in two ways: by hand (carried by hand) or by the top handle (slung over the arm).

MARY AL TERNA PEEP (photo on the right) 19,000 yen plus tax (released September 18th)
This shoulder bag is made from microsuede, which can be washed and can be used even when wet. It features delicate macramé weaving, and was named "PEEP" (to peek) after the idea of a bag that "makes you want to take a closer look." There is an interior pocket for storing small items such as a cell phone.

Item 04
CASHMERE CHESTER COAT


A stylish Chester coat made from 100% cashmere, perfect for the 10th Anniversary. A special quality that brings out its softness with an elegant luster and smooth texture. The lining is made of 100% cupra, giving it a high-quality finish without compromising the suppleness of the cashmere material. AMF stitching is applied to the neckline and pockets, making this a piece that has been carefully crafted down to the smallest detail.

Cashmere Chester Coat ¥100,000 + tax
(Scheduled for release in mid-November)


FRAY I.D Brand Concept


We offer styling designs that will lead the way. Combining high-quality, refined elegance with cutting-edge, self-expressive fashion, we propose a new fashion career for the next generation, helping you rediscover the joy of wearing clothes.



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