In 2020, the new Bvlgari Aluminium rekindles the popularity ignited by the first-generation model in 1998. This watch speaks a universal language that transcends gender, age, trends, era, social status, and personal style. Even after more than 20 years, it remains vibrantly embedded in watchmaking history, untouched by the passage of time. Twenty years ago, the Bvlgari Aluminium was used to share wonderful moments with others. Now, it's time to share wonderful moments with you.

In 1998, Bvlgari, a high jeweler in the luxury business, launched a collection using a completely unexpected material. Using aluminum and rubber, and combining black and white in a highly graphic way, Bvlgari created innovative, modern timepieces in the 1990s, just before the 21st century.

By embracing unconventional materials and rethinking the idea of luxury, Bvlgari pioneered a brand that was both elegant and bold, and one that would move into the future. This unexpected combination, emblematic of Bvlgari's signature style, is a design choice that demonstrates a firm artistic confidence and is somehow original. What may seem a bold choice at first glance was transformed, through a kind of alchemy with vision, into a luxurious timepiece. Simple yet surprising, this collection revolutionized the world of watchmaking with its refreshing boldness and strength, bordering on irreverence.

Bvlgari Aluminum: The Watch
Its global success is epitomized by the Alitalia 747 jumbo jet, which was completely painted in the watch's color. While the Bvlgari Aluminium was a watch for the globetrotting jet set, it also possessed a unisex character, unusual for its time. Subverting stereotypes and with an endlessly contemporary approach, the collection's power remains undiminished even after 20 years.

Limits: Limits are meant to be exceeded
This phrase aptly describes Bvlgari. Limits are meant to be exceeded, and conventions are only ever questioned. The design evolved between the two generations of the Bvlgari Aluminium, reshaping the lugs to accommodate the new case size and improving wrist comfort. The 2020 version replaces quartz with a self-winding mechanical movement, a major advancement made possible by Bvlgari's now fully integrated Manufacture. Furthermore, the aluminum alloy is more durable, and the rubber's technical characteristics have been improved. In many ways, this design is characteristic of Bvlgari. The use of aluminium and rubber redefines what a luxury and sports watch can be. Bvlgari is known for its precious metals, stones and high prices, but the new Bvlgari Aluminium is a surprise watch, focusing on pure, cool style achieved through undeniable technical expertise. This new unisex model fully expresses Bvlgari's Italian sporty sensibility. Antoine Pin, Managing Director of Bvlgari Watches, said:
"A masterpiece attracts an audience from the moment it is born and never ceases to attract them. The Bvlgari Aluminium is a design masterpiece, its unique design and combination of industrial materials making it a milestone in the history of the watch industry. After many years of dedicated effort in growing the Octo collection, it gives us great pride and satisfaction to put the spotlight back on the Bvlgari Aluminium."

The Bvlgari Aluminium conveys the Bvlgari spirit while pushing the boundaries of conventional design, clearly demonstrating the brand's pursuit of new, unexpected and exceptional timepieces. Sleek and cool, the new Bvlgari Aluminium is immediately recognizable in its Bvlgari DNA, while simultaneously embodying a refined, sporty and modern expression. More than 20 years later, it remains a born provocateur and stands out among today's watchmaking codes.

"Bvlgari Aluminium"
Product code and price: SAP103382 ・ 315,000 yen (excluding tax)
Movement: Mechanical movement, automatic winding, date display, B77 caliber, 42-hour power reserve
Case and dial: 40mm diameter aluminium case, titanium case back, DLC (diamond-like carbon) finish, rubber bezel, titanium crown, DLC (diamond-like carbon) finish, warm grey dial, SLN (Super-LumiNova) indexes and hands
Bracelet: Rubber bracelet, aluminium links, aluminium ardillon buckle, comes with a dedicated aluminium and rubber box
Water resistance: 100m
Release date: September 2020

"Bvlgari Aluminium"
Product number and price: SAP103445 ・ 315,000 yen (excluding tax)
Movement: Mechanical movement, automatic winding, date display, B77 caliber, 42-hour power reserve
Case and dial: Diameter 40mm Aluminium case, titanium case back, DLC (diamond-like carbon) finish, rubber bezel, titanium crown, DLC (diamond-like carbon) finish, black dial, SLN (Super-LumiNova), indexes and hands
Bracelet: Rubber bracelet, aluminium links, aluminium ardillon buckle, comes with a dedicated aluminium and rubber presentation box
Water resistance: 100m
Release date: September 2020
"Bvlgari Aluminium Chronograph"
Product number and price: SAP103383 ・ 455,000 yen (excluding tax)
Movement: Mechanical movement, automatic winding, chronograph, date display, B130 caliber, 42-hour power reserve
Case/dial: 40mm diameter aluminium case, titanium caseback, DLC (diamond-like carbon) finish, rubber bezel, titanium push-buttons and crown, DLC (diamond-like carbon) finish. Warm gray dial, black counters, SLN (Super-LumiNova) indexes and hands. Bracelet: Rubber bracelet with aluminum links, aluminum ardillon buckle, comes with a dedicated aluminum and rubber presentation box. Water resistance: 100m. Release date: September 2020.


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