Mimi Fitzgerald will open a pop-up shop on the second floor of the Isetan Men's Building from April 24th to May 7th. Founded last year, this is the brand's debut season. The 13SS collection, "WHITE," features all white items. Leather items are available in two versions, with edges painted fluorescent pink and gold. The lineup also includes cashmere items, T-shirts, and caps in collaboration with New Era. The brand's name comes from the middle name of John F. Kennedy, the 35th President of the United States, and his mistress, Mimi Alford. Like Kennedy's dual personalities as a gentleman and a playboy, the brand's name reflects the dual nature of luxury and street style expressed in its designs.