Versus will be renamed Versus Versace for the 2013-14 Autumn/Winter collection. It has been announced that a presentation of the new men's and women's collections will be held in New York on May 15th. A collaborative collection with young British designer Jonathan William Anderson will also be unveiled at the same time. Designer Donatella Versace will soon be posting comments about the new Versus collection on YouTube, along with behind-the-scenes images. The brand targets a young, urban, digitally savvy, and free-spirited generation, and plans to utilize social media extensively. In addition to the already open Facebook account, the brand will also be launching official accounts on Twitter, Instagram, and Google+. The official website has also been pre-launched, and the countdown to the new collection's release has begun. Jonathan William Anderson was born in Northern Ireland in 1984. He launched his own brand, J.W. Anderson, in the 2008 Autumn/Winter season.