TBWA HAKUHODO will be supporting the "Yoichi Ochiai x Japan Philharmonic Orchestra Project Vol. 4," a concert to be held by the Japan Philharmonic Orchestra on October 13, 2020.
The "Yoichi Ochiai x Japan Philharmonic" project has held three concerts since 2018 under the theme of "reconstructing the orchestra through technology." The orchestra has been spreading new appeal and value through events such as "non-listening concerts" that allow people with hearing impairments to experience and enjoy music together. This year, however, in search of the role of the orchestra amid the COVID-19 pandemic, a concert will be held at short notice to explore the new appeal of online viewing. The program and performance concept will be announced at a press conference to be held in Tokyo on August 19, 2020, with the attendance of Yoichi Ochiai (director), WOW (video musicians), and Hikaru Ebihara (conductor). On the day, Japan Philharmonic Orchestra musicians are also scheduled to perform live performances based on the program's program.
The current situation of "avoiding crowds" has forced us to reconsider the style of concerts. The performance title "A Concert That Does ____" embodies the fact that the originally planned concert was scrapped due to COVID-19, and our resolve to engage in "trial and error" in seeking out a new concert from that point.
"A Concert That Does ____" is not simply an online alternative to attending a performance in the theater; it offers a new viewing experience that can only be had online. While maintaining the orchestra's authentic sound and authenticity, we plan to offer the same concert as a completely different experience, whether it's in person or online. It's up to you to choose whether you want to experience a "place where new performances are born" or a "concert created online." Tickets for the Tokyo Metropolitan Theatre Concert Hall performance will be available in limited quantities to allow for adequate social distancing. We encourage those who watch in person to tune in to the online re-streaming at a later date and compare the two versions. "A Concert That Does ____" explores the nature of concerts during the COVID-19 pandemic. The title's blank space invites you to ponder your own thoughts. And why not witness a reborn, "baby"-like orchestral concert?
■Statement (Ochiai Yoichi)
Like babies in the computer age, the divided orchestra and the new digital horizon
Reborn to Digital Nature
The orchestra is divided. It can no longer create the same forms as before. It is difficult to enjoy melody, harmony, experiences, and sensations in the same way in a divided world.
There is a movement to reclaim the constraints of distance via electronic technology. Many attempts are being made to transcend space in order to heal people who are exiled. Faced with the sudden appearance of a bridge to digital nature, we realize that we have lost the tangibility of the world. The world is now in a state of longing for mass, and this longing is now turning into nostalgia. We are not satisfied with this current situation.
We sincerely believe that a continuous process of experimentation and sharing is the solution to this spatiotemporal division in an era reborn on this new digital horizon. On a digital horizon detached from physicality, we discover every day that we still know nothing about listening to, seeing, and sharing an orchestra. The process of re-establishing the tactile sense and harmony of this world from the digital horizon is similar to how a baby begins to perceive the world; it resembles the sense of discomfort felt when learning the violin for the first time, or the elegance felt when receiving compliments on their piano playing for the first time.
There are many important things: connecting, loving our neighbors, dreaming, and having hope. Just as a baby born into the world comes to love the world as it touches it, we will return to the original meaning of the orchestra and bring our feelings about digital tactile sensations and shared spaces to fruition. What we are aiming for now is the first recital of this as-yet-nameless child, which we should arrive at through repeated experimentation and sharing.
■Performers and Staff
Direction and Supervision: Ochiai Yoichi
Starring: Ebihara Hikaru (conductor), Japan Philharmonic Orchestra (performance)
Visual Direction: WOW
Lighting: Naruse Kazuhiro
And others
■Performance Details
《＿＿Concert》
Date and Time: Tuesday, October 13, 2020, Start Time: 7:00 PM / End Time: 8:45 PM (scheduled)
Venue: Tokyo Metropolitan Theatre, Main Hall
https://www.japanphil.or.jp/concert/24296
Program: To be announced
Price: Online viewing ticket: 6,000 yen
は28日（水）から28日（水）から28日（水） English: Concert tickets S: 6,000 yen A: 5,000 yen, under 25 & diversity seats: 3,500 yen (all prices include tax) Application and sales date: Crowdfunding READYFOR (support with tickets and other benefits): from Thursday, August 6th Online viewing tickets eplus from 11:00am on Friday, August 28th Concert tickets Japan Philharmonic Service Center and other PGs from 11:00am on Friday, August 28th Organizer: Japan Philharmonic Orchestra Public Interest Incorporated Foundation With the cooperation of: Emohaus Inc., TBWA HAKUHODO, and others *Preschool children are not allowed to enter the performance venue. *Wheelchair users, please feel free to contact us. *COVID-19 countermeasures at the hall The performance will be held with infection control measures in place in accordance with government guidelines. For those purchasing tickets to attend the concert, tickets will be sent to you in late September. We also ask for your cooperation in preventing infection, such as wearing a mask when attending.
■Crowdfunding Overview
We will also be running a crowdfunding project to secure funds for the system to be used in the performance, and for the system to deliver the live "resonance" and "audience" to everyone with the highest quality sound and video.
Crowdfunding Service READYFOR Ochiai Yoichi x Japan Philharmonic VOL.4
https://readyfor.jp/projects/vol4
*In addition to performance tickets, we are offering returns with various benefits, such as limited edition merchandise and event participation tickets.
■Profile
Ochiai Yoichi
Media artist. Born in 1987. Completed doctoral studies at the Graduate School of Interdisciplinary Information Studies, The University of Tokyo (the first early graduate of the school), with a PhD in Interdisciplinary Information Studies. Director and Associate Professor of the Digital Nature Development Research Center, University of Tsukuba, and Research Director of the JST CREST xDiversity Project.
Recipient of the World Technology Award in 2015, PrixArs Electronica in 2016, and the STARTS Prize from the EU. Winner of the Laval Virtual Award five times in four consecutive years until 2017, and the 2019 SXSW Creative Experience ARROW Awards, among other awards. Recent works include "Digital Nature (PLANETS)," "World Atlas 2030 (SB Creative)," and the photo collection "Aspiration for Mass (amana)." With the statement, "Confronting the materializing computer nature and ruminating on the aspirations and emotions that lie between mass and image," he freely transcends the boundaries of research and artistic activity, continuing his exploration and expression.
Ebihara Hikaru (Conductor)
Born in Kagoshima. Graduated from Kagoshima La Salle Junior and Senior High School and Tokyo University of the Arts, completing his graduate studies there. He then trained at the Hungarian State Opera House. He won third prize at the 2007 Lovro von Matacic International Conducting Competition. He studied conducting under Kenichiro Kobayashi, Masamitsu Takashina, and Janos Kovács. In 2019, he was appointed Principal Conductor of the Kyushu City Philharmonic Chamber Orchestra. He has conducted major orchestras in Japan to great acclaim. He also appeared as a guest conductor at the Croatian Radio Symphony Orchestra's regular concerts (Zagreb) in 2012 and 2015, and at the Gödöllő Symphony Orchestra (Hungary) in 2019, where he received rave reviews.
http://www.hikaru-ebihara.jp/
Japan Philharmonic Orchestra
Founded in 1956. Founding Conductor: Akio Watanabe. While preserving its more than 60-year history and traditions, the orchestra aims to further develop its activities through three pillars: "Orchestral Concerts," "Regional Activities," and "Education Programs." Led by a distinguished conductor team consisting of Principal Conductor Pietari Inkinen, Conductor Laureate and Artistic Advisor Alexander Lazarev, Honorary Conductor Laureate Kenichiro Kobayashi, and Principal Conductor Kazuki Yamada, the orchestra performs concerts with the aim of "spreading culture through music." In April 2011, the orchestra began its volunteer activity, "Music for Disaster-Stricken Areas." As of the end of June 2020, the orchestra has performed 294 concerts, and the program continues to this day.
Their project with Yoichi Ochiai won a Bronze Award in the Music category ("Entertainment Lions for Music") at Cannes Lions 2019, was shortlisted in the SDG category ("Sustainable Development Goals"), won the Grand Prize and Special Award in the Innovative Approach category at the 72nd Dentsu Advertising Awards, the Encouragement Award at the Japan Marketing Awards, and won the Excellence Award at the 5th JACE Event Awards. Due to the COVID-19 pandemic, 70 performances, or approximately half of the company's annual projects, have been canceled or postponed to date.
https://www.japanphil.or.jp
WOW
A visual design studio with bases in Tokyo, Sendai, London, and San Francisco. They undertake a wide range of design work, unconstrained by existing media or categories, from diverse visual expressions in advertising such as commercials and concept films, to installation video productions in various spaces, and user interface design developed in collaboration with manufacturers. https://www.w0w.co.jp/
TBWA HAKUHODO
TBWA HAKUHODO is a comprehensive advertising agency established in 2006 as a joint venture between Hakuhodo and TBWA Worldwide. It combines Hakuhodo's philosophies of "sei-katsu-sha insight" and "partnership" with TBWA's unique know-how, centered on the "DISRUPTION®" methodology, which it has mastered in the global market. It creates high-quality solutions and contributes to the growth of its clients' businesses. "DISRUPTION®" is TBWA HAKUHODO's philosophy of not being bound by preconceived notions, but breaking down conventional wisdom to discover new visions. It generates ideas that evolve businesses and brands by applying the new perspective of disruption to all aspects of business, not just marketing.
Since Vol. 1 in 2018, TBWA HAKUHODO has supported the concert through PR design and PR video production, and continues to cooperate in updating the orchestra. This project has won numerous prestigious advertising awards both domestically and internationally, including a Bronze Award at Cannes Lions 2019 and the highest award at the Dentsu Advertising Awards.
http://www.tbwahakuhodo.co.jp
Click here for company press release details
The "Yoichi Ochiai x Japan Philharmonic" project has held three concerts since 2018 under the theme of "reconstructing the orchestra through technology." The orchestra has been spreading new appeal and value through events such as "non-listening concerts" that allow people with hearing impairments to experience and enjoy music together. This year, however, in search of the role of the orchestra amid the COVID-19 pandemic, a concert will be held at short notice to explore the new appeal of online viewing. The program and performance concept will be announced at a press conference to be held in Tokyo on August 19, 2020, with the attendance of Yoichi Ochiai (director), WOW (video musicians), and Hikaru Ebihara (conductor). On the day, Japan Philharmonic Orchestra musicians are also scheduled to perform live performances based on the program's program.
The current situation of "avoiding crowds" has forced us to reconsider the style of concerts. The performance title "A Concert That Does ____" embodies the fact that the originally planned concert was scrapped due to COVID-19, and our resolve to engage in "trial and error" in seeking out a new concert from that point.
"A Concert That Does ____" is not simply an online alternative to attending a performance in the theater; it offers a new viewing experience that can only be had online. While maintaining the orchestra's authentic sound and authenticity, we plan to offer the same concert as a completely different experience, whether it's in person or online. It's up to you to choose whether you want to experience a "place where new performances are born" or a "concert created online." Tickets for the Tokyo Metropolitan Theatre Concert Hall performance will be available in limited quantities to allow for adequate social distancing. We encourage those who watch in person to tune in to the online re-streaming at a later date and compare the two versions. "A Concert That Does ____" explores the nature of concerts during the COVID-19 pandemic. The title's blank space invites you to ponder your own thoughts. And why not witness a reborn, "baby"-like orchestral concert?
■Statement (Ochiai Yoichi)
Like babies in the computer age, the divided orchestra and the new digital horizon
Reborn to Digital Nature
The orchestra is divided. It can no longer create the same forms as before. It is difficult to enjoy melody, harmony, experiences, and sensations in the same way in a divided world.
There is a movement to reclaim the constraints of distance via electronic technology. Many attempts are being made to transcend space in order to heal people who are exiled. Faced with the sudden appearance of a bridge to digital nature, we realize that we have lost the tangibility of the world. The world is now in a state of longing for mass, and this longing is now turning into nostalgia. We are not satisfied with this current situation.
We sincerely believe that a continuous process of experimentation and sharing is the solution to this spatiotemporal division in an era reborn on this new digital horizon. On a digital horizon detached from physicality, we discover every day that we still know nothing about listening to, seeing, and sharing an orchestra. The process of re-establishing the tactile sense and harmony of this world from the digital horizon is similar to how a baby begins to perceive the world; it resembles the sense of discomfort felt when learning the violin for the first time, or the elegance felt when receiving compliments on their piano playing for the first time.
There are many important things: connecting, loving our neighbors, dreaming, and having hope. Just as a baby born into the world comes to love the world as it touches it, we will return to the original meaning of the orchestra and bring our feelings about digital tactile sensations and shared spaces to fruition. What we are aiming for now is the first recital of this as-yet-nameless child, which we should arrive at through repeated experimentation and sharing.
■Performers and Staff
Direction and Supervision: Ochiai Yoichi
Starring: Ebihara Hikaru (conductor), Japan Philharmonic Orchestra (performance)
Visual Direction: WOW
Lighting: Naruse Kazuhiro
And others
■Performance Details
《＿＿Concert》
Date and Time: Tuesday, October 13, 2020, Start Time: 7:00 PM / End Time: 8:45 PM (scheduled)
Venue: Tokyo Metropolitan Theatre, Main Hall
https://www.japanphil.or.jp/concert/24296
Program: To be announced
Price: Online viewing ticket: 6,000 yen
は28日（水）から28日（水）から28日（水） English: Concert tickets S: 6,000 yen A: 5,000 yen, under 25 & diversity seats: 3,500 yen (all prices include tax) Application and sales date: Crowdfunding READYFOR (support with tickets and other benefits): from Thursday, August 6th Online viewing tickets eplus from 11:00am on Friday, August 28th Concert tickets Japan Philharmonic Service Center and other PGs from 11:00am on Friday, August 28th Organizer: Japan Philharmonic Orchestra Public Interest Incorporated Foundation With the cooperation of: Emohaus Inc., TBWA HAKUHODO, and others *Preschool children are not allowed to enter the performance venue. *Wheelchair users, please feel free to contact us. *COVID-19 countermeasures at the hall The performance will be held with infection control measures in place in accordance with government guidelines. For those purchasing tickets to attend the concert, tickets will be sent to you in late September. We also ask for your cooperation in preventing infection, such as wearing a mask when attending.
■Crowdfunding Overview
We will also be running a crowdfunding project to secure funds for the system to be used in the performance, and for the system to deliver the live "resonance" and "audience" to everyone with the highest quality sound and video.
Crowdfunding Service READYFOR Ochiai Yoichi x Japan Philharmonic VOL.4
https://readyfor.jp/projects/vol4
*In addition to performance tickets, we are offering returns with various benefits, such as limited edition merchandise and event participation tickets.
■Profile
Ochiai Yoichi
Media artist. Born in 1987. Completed doctoral studies at the Graduate School of Interdisciplinary Information Studies, The University of Tokyo (the first early graduate of the school), with a PhD in Interdisciplinary Information Studies. Director and Associate Professor of the Digital Nature Development Research Center, University of Tsukuba, and Research Director of the JST CREST xDiversity Project.
Recipient of the World Technology Award in 2015, PrixArs Electronica in 2016, and the STARTS Prize from the EU. Winner of the Laval Virtual Award five times in four consecutive years until 2017, and the 2019 SXSW Creative Experience ARROW Awards, among other awards. Recent works include "Digital Nature (PLANETS)," "World Atlas 2030 (SB Creative)," and the photo collection "Aspiration for Mass (amana)." With the statement, "Confronting the materializing computer nature and ruminating on the aspirations and emotions that lie between mass and image," he freely transcends the boundaries of research and artistic activity, continuing his exploration and expression.
Ebihara Hikaru (Conductor)
Born in Kagoshima. Graduated from Kagoshima La Salle Junior and Senior High School and Tokyo University of the Arts, completing his graduate studies there. He then trained at the Hungarian State Opera House. He won third prize at the 2007 Lovro von Matacic International Conducting Competition. He studied conducting under Kenichiro Kobayashi, Masamitsu Takashina, and Janos Kovács. In 2019, he was appointed Principal Conductor of the Kyushu City Philharmonic Chamber Orchestra. He has conducted major orchestras in Japan to great acclaim. He also appeared as a guest conductor at the Croatian Radio Symphony Orchestra's regular concerts (Zagreb) in 2012 and 2015, and at the Gödöllő Symphony Orchestra (Hungary) in 2019, where he received rave reviews.
http://www.hikaru-ebihara.jp/
Japan Philharmonic Orchestra
Founded in 1956. Founding Conductor: Akio Watanabe. While preserving its more than 60-year history and traditions, the orchestra aims to further develop its activities through three pillars: "Orchestral Concerts," "Regional Activities," and "Education Programs." Led by a distinguished conductor team consisting of Principal Conductor Pietari Inkinen, Conductor Laureate and Artistic Advisor Alexander Lazarev, Honorary Conductor Laureate Kenichiro Kobayashi, and Principal Conductor Kazuki Yamada, the orchestra performs concerts with the aim of "spreading culture through music." In April 2011, the orchestra began its volunteer activity, "Music for Disaster-Stricken Areas." As of the end of June 2020, the orchestra has performed 294 concerts, and the program continues to this day.
Their project with Yoichi Ochiai won a Bronze Award in the Music category ("Entertainment Lions for Music") at Cannes Lions 2019, was shortlisted in the SDG category ("Sustainable Development Goals"), won the Grand Prize and Special Award in the Innovative Approach category at the 72nd Dentsu Advertising Awards, the Encouragement Award at the Japan Marketing Awards, and won the Excellence Award at the 5th JACE Event Awards. Due to the COVID-19 pandemic, 70 performances, or approximately half of the company's annual projects, have been canceled or postponed to date.
https://www.japanphil.or.jp
WOW
A visual design studio with bases in Tokyo, Sendai, London, and San Francisco. They undertake a wide range of design work, unconstrained by existing media or categories, from diverse visual expressions in advertising such as commercials and concept films, to installation video productions in various spaces, and user interface design developed in collaboration with manufacturers. https://www.w0w.co.jp/
TBWA HAKUHODO
TBWA HAKUHODO is a comprehensive advertising agency established in 2006 as a joint venture between Hakuhodo and TBWA Worldwide. It combines Hakuhodo's philosophies of "sei-katsu-sha insight" and "partnership" with TBWA's unique know-how, centered on the "DISRUPTION®" methodology, which it has mastered in the global market. It creates high-quality solutions and contributes to the growth of its clients' businesses. "DISRUPTION®" is TBWA HAKUHODO's philosophy of not being bound by preconceived notions, but breaking down conventional wisdom to discover new visions. It generates ideas that evolve businesses and brands by applying the new perspective of disruption to all aspects of business, not just marketing.
Since Vol. 1 in 2018, TBWA HAKUHODO has supported the concert through PR design and PR video production, and continues to cooperate in updating the orchestra. This project has won numerous prestigious advertising awards both domestically and internationally, including a Bronze Award at Cannes Lions 2019 and the highest award at the Dentsu Advertising Awards.
http://www.tbwahakuhodo.co.jp
Click here for company press release details
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