Our Fashion Story [vol.20_ PRADA × New era wave]

Aug 13, 2024
The power of creation brings joy and hope to our daily lives as we encounter the unknown. The 20th installment of FASHION HEADLINE's creator series, "Our Fashion Story," features Prada.


Miuccia Prada and Raf Simons' Fall/Winter 2024 women's collection embeds fragments of history into fashion, exploring ideas about beauty and a contemporary world shaped by memory. Romance lies alongside the past. Knowledge of history not only elucidates the past, but also defines the present. Clothes interspersed with elements from various eras offer new perspectives. The past is a valuable tool for learning. This collection looks back to the past in order to create something new. Rather than rationally examining the past, it explores how our hearts are moved by ideals of beauty that remain relevant today.


This time, photographer Hidenobu Kasahara and hair artist Chiharu Yada will present a story expressing the "PRADA x New era wave" from Prada's Fall/Winter 2024 women's collection, based on the theme of "INSTINCTIVE ROMANCE," a romance that coexists with the present and the past.

(*INSTINCTIVE = "instinctual")


New era wave

The flow of the times
It's the natural flow
Like the waves, like the wind
Sometimes I go along with it
Sometimes it gets rough
While having fun
Letting myself go
Being reborn every day
Being myself
Be yourself

--Chiharu Yada Hair Artist




Our Fashion Story_vol.20 / photo by Hidenobu Kasahara ©︎FASHION HEADLINE

Our Fashion Story
vol.20

PRADA
×
New era wave


Our Fashion Story_vol.20 / photo by Hidenobu Kasahara ©︎FASHION HEADLINE


Jacket 693,000 yen (tax included, estimated price)
Skirt 264,000 yen (tax included, estimated price)
Silk skirt 506,000 yen (tax included, estimated price)




Our Fashion Story_vol.20 / photo by Hidenobu Kasahara ©︎FASHION HEADLINE

Dress 880,000 yen (tax included, estimated price)
Shorts 803,000 yen (tax included, estimated price)
Long boots 291,500 yen (tax included, estimated price)
Bag 935,000 yen (tax included, estimated price)
Bag strap 103,400 yen (tax included, estimated price)





Our Fashion Story_vol.20 / photo by Hidenobu Kasahara ©︎FASHION HEADLINE




Our Fashion Story_vol.10 / photo by Hidenobu Kasahara ©︎FASHION HEADLINE


Dress coat: ¥1,485,000 (tax included, estimated price)
Eyewear: ¥80,300 (tax included, estimated price)





Inquiries about featured items:
 Prada Client Service
TEL: 0120.45.1913



《Our Fashion Story vol.20: Staff Credit》
Photographs: Hidenobu Kasahara
Hair: Chiharu Yada
Make-up: KOTOMi
Model: Yume
Styling: Hidenobu Kasahara


>>For more Our Fashion Story, click here
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