"Lo-Fi Digital" watch, a collaboration with leather craft brand Brown Brown

Jul 28, 2020
TiCTAC, a select watch shop, will be releasing "Lo-Fi Digital," the second collaboration watch with Brown Brown, a leather craft brand renowned for its unique craftsmanship.  


Brown Brown is a craftsmanship brand launched in 2012 by two creators, Tatsuro Kawamura and Tasuku Watanabe. They offer a unique collection centered on leather, using their own unique remakes, processing, and aging techniques. Their meticulous craftsmanship has earned them high praise.


This time, in collaboration with "Brown Brown", TiCTAC will release a digital watch from its original brand, "Movement in Motion".


The watch has a simple design that deliberately omits a date display. The strap has been specially ordered from "Brown Brown".


We select materials unique to Brown Brown, a company that knows all about leather, such as fully vegetable tanned Tochigi leather and Kafu leather, which has a roughened surface and is soaked in oil to give it a nubuck-like feel, and finish each piece carefully.

▼"Movement in Motion + Brown Brown" Lo-Fi Digital MiM-BROWN2 11,000 yen each + tax
https://www.neuve-a.net/TiCTAC/shop/g/g2700001981633/


A striking design that combines a barrel-shaped case digital watch with a leather strap made from two pieces of leather.
【Common Specifications】Case: 35mm height x 35mm width, Strap width: 18mm, Quartz (Digital), Not waterproof
【Leather Strap Specifications】 (From left) GD/BEG Exterior: Cowhide (Kafu Leather, Naturally Saturated), Interior: Cowhide (Tochigi Leather, Naturally Saturated) /BK Exterior: Cowhide (Tochigi Leather), Interior: Cowhide (Tochigi Leather, Naturally Saturated) /BEG Cowhide (Tochigi Leather, Naturally Saturated) on both the exterior and interior, all finished with thick-gauge machine stitching

▼"Movement in Motion + Brown Brown" MiM-BROWN3 10,000 yen each + tax
https://www.neuve-a.net/TiCTAC/shop/g/g2700001981664/


A simple design that combines an octagonal case digital watch with a thick leather strap.
【Common specifications】Case: 38.6mm height x 37mm width, Strap width: 18mm, Quartz (digital), Not waterproof
【Leather strap specifications】 (From left) BK Cowhide (approx. 3mm thick Tochigi leather, dyed on the surface only), hand-stitched finish / BEG Exterior: Cowhide (Tochigi leather, tanned), Interior: Pigskin (tanned), Thick machine stitching

You can enjoy the time it takes to develop this leather, which acquires more character over time, into your own personal companion.


BrownBrown Tokyo - Tatsuro Kawamura
"In this modern age, when people want high-spec, lightweight items, we have deliberately reduced the functionality of the watch and created a thick strap with a heavy feel. The comfort of touching leather and the feeling of it sticking to your body can only be experienced with natural materials. Leather is an excellent material for people to touch and wear. We would be honored if we can convey even a little of the quality of leather straps."




■"Brown Brown"


A manufacturing brand run by two creators, Tatsuro Kawamura and Tasuku Watanabe. They offer a unique collection centered on leather, using their own unique remakes, processing and aging techniques. Almost everything, from cutting to dyeing and sewing, is done by hand. The things they create have a unique character and a warmth to them. They are working towards creating a wonderful world where "things are used with care and, over the years, they transform into antiques and vintage items."
https://brownbrown.jp/



■"TiCTAC"


A select shop for watches with locations nationwide. From the latest domestic and international brands to authentic mechanical timepieces, we offer a selection of watches with excellent design and functionality. We explore the appeal of watches from various angles: as a way to express your individuality, as a gift to wish a happy time for a loved one, or as a collectible item to satisfy your intellectual curiosity.
SHOP List: https://www.tictac-web.com/shoplist/


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