adidas Originals, the street sportswear brand of adidas Japan Co., Ltd., will open the adidas Originals Flagship Store Shinjuku on July 31, 2020.
The adidas Originals Flagship Store Shinjuku will be the world's first Originals flagship store, designed based on the latest concept, "THE COLLECTION." "THE COLLECTION" is an adidas Originals retail concept that draws visual inspiration from the archives of adidas global headquarters in Herzogenaurach, Germany. It brings together various moments that combine stories of the past and visions of the future, creating a space where time seems to stand still.
Shinjuku is a city where the charms of the past and future coexist and where people with diverse values have nurtured culture. The new store is positioned as a "cultural crossroads," and each floor will express the breadth and depth of Shinjuku's culture through collaborations with domestic creators and artists who have close ties with adidas and are shaping Tokyo's modern era.
■Collaborating Artists
・NIGO(R): Directing the 3rd floor community space
・Tanaami Keiichi: Exhibiting works that will become symbolic of the 3rd floor lounge space
・Otake Ayako: Exhibiting on the 2nd floor women's floor
・Koga Takahiro: Exhibiting in the 2nd floor window area
・Nishi Yudai: Exhibiting on the 1st floor men's floor, and designing limited edition T-shirts to commemorate the opening
Inside the store, a clean space based on white will display the latest collection along with signature pieces from the archives and works by collaborating artists, and you will also be able to listen to music. The store will also feature a community space and lounge where customers and the community can gather, share new culture, and experience the brand, providing a space where customers can experience the culture of adidas Originals. The store will have three floors: the first floor will be for men, the second floor will be for women and children, and the third floor will be for collaborative collections.
The third floor will focus on selected collaborative collections, and the community space will feature a ping-pong table directed by NIGO(R)'s HUMAN MADE(R). It will also be used as a workshop space, and regular consumer events will be held to share and experience street culture. The lounge space will be lined with books and archive goods covering fashion, art, subculture, and more, stimulating imagination and creativity. Customers can freely pick up items and sit on the lounge sofas as if they were their own study, and gain styling inspiration for their purchases or ideas for their next shopping trip.
There will also be a corner where customers can listen to records curated by Disk Union. We will introduce masterpieces, including hidden gems by musicians who love and are loved by adidas, to help you feel the affinity between music culture and adidas Originals.
...
■ Collaborating Artist Profile
・HUMAN MADE(R)
Founded by NIGO(R) in 2010, HUMAN MADE(R) offers fashion, primarily apparel and shoes, for designers, photographers, curators, music producers, and other visionaries. Under the HUMAN MADE(R) banner, NIGO(R) continues to create products that are unmistakably his own. HUMAN MADE(R), created by NIGO(R), is a brand based on American casual style that intuitively understands and continues to embody the ever-evolving culture of young people.
・ Keiichi Tanaami KEIICHI TANAAMI
Born in Tokyo in 1936. Since the 1960s, he has worked across the boundaries of media and genres, creating a wide range of works from design, illustration, animation, experimental film, painting and sculpture, and is known as a pioneer of the modern, transformative artist. His works are held in renowned art museums around the world, including MoMA (USA), Walker Art Center (USA), The Art Institute of Chicago (USA), M+ Museum for Visual Culture (Hong Kong), and the Staatliche Galerie in Berlin (Germany).
・SAIKO OTAKE
Born in 1988. Expresses images cut from everyday life using a variety of techniques, including drawing, painting, photography, and collage. After graduating from the University of the Arts London in 2016 (majoring in Graphic Design), she has presented her work in group and solo exhibitions both in Japan and abroad. The photobook series that led to the creation of her photographic works, consisting of pairs of photographs, has now been published in over 10 volumes.
・ Takahiro Koga
Born in Fukuoka Prefecture in 1987. Ceramics. Using earth that has been formed from ancient sources, he pursues the inherent charm of the materials, manipulating fire and crystallizing them. While adhering to techniques and traditions that have been passed down, he seeks to express himself in a way that only he, a person living in the modern age, can achieve. He seeks out the form of local crafts that combine individuality and quality as a counter to a society that seeks standardization and restrictiveness, and continues to cultivate the values necessary to achieve this and communicate them with purpose. Koga pottery is the embodiment of this ambition and pride. Representative works include the "SPIKY series," which features vessels and objects adorned with countless studs, and the "Hachiyoroi Sakabi," a wearable vessel with a suit of armor motif. He has been highly acclaimed both in Japan and abroad for his wide-ranging activities, which include solo exhibitions, overseas art fairs, the Paris and Milan international trade fairs, collaborations with popular manga and apparel brands, and more.
・YUDAI NISHI
Born in 1991 in Aichi Prefecture. Graduated from the Illustration Course of the Visual Design Department of the Faculty of Design at Kyoto Seika University in 2014. He began his career while still a student and is currently based in Tokyo. Focusing on creating his own works, he is also actively involved in solo exhibitions and group exhibitions, while also providing artwork to major clients.
■ About Disk Union
A record store that has been selling and buying music software for over half a century. They also specialize in handling indie works from Japan and abroad, and have many specialty stores that specialize in genres such as rock and jazz. In particular, their selection of used records is one of the largest and highest in the world.
■ Store Overview
Store Name: adidas Originals Flagship Store Shinjuku
Address: G Building Shinjuku 01, 1F-3F, 4-1-8 Shinjuku, Shinjuku-ku, Tokyo 160-0022
Phone Number: 03-5362-8691
Closed: Irregularly
Business Hours: 11:00-22:00
Opening Date: Friday, July 31, 2020
Sales Floor Area: 510.5 square meters (154.5 tsubo)
Access: 3-minute walk from the Southeast Exit of Shinjuku Station
■ Number of Products on Display *At Opening
Footwear (280 items) / Apparel (300 items) / Accessories (100 items)
■ Main product categories
adidas Originals, adidas Skateboarding
■ Limited edition products to commemorate the opening
To commemorate the opening, the adidas Originals Flagship Store Shinjuku will be releasing a limited number of limited edition T-shirts in collaboration with Nishi Yudai, featuring an original design on the back. Four types, each with two colors, will be released in accordance with the release schedule below.
Release date:
First wave: Released on Friday, July 31, 2020
Second wave: Scheduled to be released in late August 2020
Third wave: Scheduled to be released in mid-September 2020
Fourth wave: Scheduled to be released in early October 2020
In-store sales price: 4,990 yen + tax
(3,990 yen = T-shirt itself 1,000 yen = special print fee)
Color: White, Black
Size: XS-2XO
■ About the latest information on adidas Originals
adidas Originals Official website
http://www.adidas.com/originals/
adidas Originals official Twitter
http://twitter.com/adiOriginals_jp
adidas Originals official blog
http://adidas.jp/originals/blog/
adidas Japan Facebook page
http://www.facebook.com/adidasJP/
adidas Tokyo Instagram
http://instagram.com/adidastokyo/
adidas app
http://adidas.jp/mobileapps/
■ About the adidas Originals brand
A street sportswear brand launched in 2001. The Trefoil logo (three-leaf logo), which was the company logo of adidas from 1972 to 1996, is the brand's symbol. While carrying on adidas' history, the brand has evolved into a modern, sophisticated style, offering a wide range of items, from new models that reflect current trends to collaboration products.
(C)2020 adidas Japan K.K. adidas and the Trefoil logo are registered trademarks of adidas.
Click here for company press release details
The adidas Originals Flagship Store Shinjuku will be the world's first Originals flagship store, designed based on the latest concept, "THE COLLECTION." "THE COLLECTION" is an adidas Originals retail concept that draws visual inspiration from the archives of adidas global headquarters in Herzogenaurach, Germany. It brings together various moments that combine stories of the past and visions of the future, creating a space where time seems to stand still.
Shinjuku is a city where the charms of the past and future coexist and where people with diverse values have nurtured culture. The new store is positioned as a "cultural crossroads," and each floor will express the breadth and depth of Shinjuku's culture through collaborations with domestic creators and artists who have close ties with adidas and are shaping Tokyo's modern era.
■Collaborating Artists
・NIGO(R): Directing the 3rd floor community space
・Tanaami Keiichi: Exhibiting works that will become symbolic of the 3rd floor lounge space
・Otake Ayako: Exhibiting on the 2nd floor women's floor
・Koga Takahiro: Exhibiting in the 2nd floor window area
・Nishi Yudai: Exhibiting on the 1st floor men's floor, and designing limited edition T-shirts to commemorate the opening
Inside the store, a clean space based on white will display the latest collection along with signature pieces from the archives and works by collaborating artists, and you will also be able to listen to music. The store will also feature a community space and lounge where customers and the community can gather, share new culture, and experience the brand, providing a space where customers can experience the culture of adidas Originals. The store will have three floors: the first floor will be for men, the second floor will be for women and children, and the third floor will be for collaborative collections.
The third floor will focus on selected collaborative collections, and the community space will feature a ping-pong table directed by NIGO(R)'s HUMAN MADE(R). It will also be used as a workshop space, and regular consumer events will be held to share and experience street culture. The lounge space will be lined with books and archive goods covering fashion, art, subculture, and more, stimulating imagination and creativity. Customers can freely pick up items and sit on the lounge sofas as if they were their own study, and gain styling inspiration for their purchases or ideas for their next shopping trip.
There will also be a corner where customers can listen to records curated by Disk Union. We will introduce masterpieces, including hidden gems by musicians who love and are loved by adidas, to help you feel the affinity between music culture and adidas Originals.
...
■ Collaborating Artist Profile
・HUMAN MADE(R)
Founded by NIGO(R) in 2010, HUMAN MADE(R) offers fashion, primarily apparel and shoes, for designers, photographers, curators, music producers, and other visionaries. Under the HUMAN MADE(R) banner, NIGO(R) continues to create products that are unmistakably his own. HUMAN MADE(R), created by NIGO(R), is a brand based on American casual style that intuitively understands and continues to embody the ever-evolving culture of young people.
・ Keiichi Tanaami KEIICHI TANAAMI
Born in Tokyo in 1936. Since the 1960s, he has worked across the boundaries of media and genres, creating a wide range of works from design, illustration, animation, experimental film, painting and sculpture, and is known as a pioneer of the modern, transformative artist. His works are held in renowned art museums around the world, including MoMA (USA), Walker Art Center (USA), The Art Institute of Chicago (USA), M+ Museum for Visual Culture (Hong Kong), and the Staatliche Galerie in Berlin (Germany).
・SAIKO OTAKE
Born in 1988. Expresses images cut from everyday life using a variety of techniques, including drawing, painting, photography, and collage. After graduating from the University of the Arts London in 2016 (majoring in Graphic Design), she has presented her work in group and solo exhibitions both in Japan and abroad. The photobook series that led to the creation of her photographic works, consisting of pairs of photographs, has now been published in over 10 volumes.
・ Takahiro Koga
Born in Fukuoka Prefecture in 1987. Ceramics. Using earth that has been formed from ancient sources, he pursues the inherent charm of the materials, manipulating fire and crystallizing them. While adhering to techniques and traditions that have been passed down, he seeks to express himself in a way that only he, a person living in the modern age, can achieve. He seeks out the form of local crafts that combine individuality and quality as a counter to a society that seeks standardization and restrictiveness, and continues to cultivate the values necessary to achieve this and communicate them with purpose. Koga pottery is the embodiment of this ambition and pride. Representative works include the "SPIKY series," which features vessels and objects adorned with countless studs, and the "Hachiyoroi Sakabi," a wearable vessel with a suit of armor motif. He has been highly acclaimed both in Japan and abroad for his wide-ranging activities, which include solo exhibitions, overseas art fairs, the Paris and Milan international trade fairs, collaborations with popular manga and apparel brands, and more.
・YUDAI NISHI
Born in 1991 in Aichi Prefecture. Graduated from the Illustration Course of the Visual Design Department of the Faculty of Design at Kyoto Seika University in 2014. He began his career while still a student and is currently based in Tokyo. Focusing on creating his own works, he is also actively involved in solo exhibitions and group exhibitions, while also providing artwork to major clients.
■ About Disk Union
A record store that has been selling and buying music software for over half a century. They also specialize in handling indie works from Japan and abroad, and have many specialty stores that specialize in genres such as rock and jazz. In particular, their selection of used records is one of the largest and highest in the world.
■ Store Overview
Store Name: adidas Originals Flagship Store Shinjuku
Address: G Building Shinjuku 01, 1F-3F, 4-1-8 Shinjuku, Shinjuku-ku, Tokyo 160-0022
Phone Number: 03-5362-8691
Closed: Irregularly
Business Hours: 11:00-22:00
Opening Date: Friday, July 31, 2020
Sales Floor Area: 510.5 square meters (154.5 tsubo)
Access: 3-minute walk from the Southeast Exit of Shinjuku Station
■ Number of Products on Display *At Opening
Footwear (280 items) / Apparel (300 items) / Accessories (100 items)
■ Main product categories
adidas Originals, adidas Skateboarding
■ Limited edition products to commemorate the opening
To commemorate the opening, the adidas Originals Flagship Store Shinjuku will be releasing a limited number of limited edition T-shirts in collaboration with Nishi Yudai, featuring an original design on the back. Four types, each with two colors, will be released in accordance with the release schedule below.
Release date:
First wave: Released on Friday, July 31, 2020
Second wave: Scheduled to be released in late August 2020
Third wave: Scheduled to be released in mid-September 2020
Fourth wave: Scheduled to be released in early October 2020
In-store sales price: 4,990 yen + tax
(3,990 yen = T-shirt itself 1,000 yen = special print fee)
Color: White, Black
Size: XS-2XO
■ About the latest information on adidas Originals
adidas Originals Official website
http://www.adidas.com/originals/
adidas Originals official Twitter
http://twitter.com/adiOriginals_jp
adidas Originals official blog
http://adidas.jp/originals/blog/
adidas Japan Facebook page
http://www.facebook.com/adidasJP/
adidas Tokyo Instagram
http://instagram.com/adidastokyo/
adidas app
http://adidas.jp/mobileapps/
■ About the adidas Originals brand
A street sportswear brand launched in 2001. The Trefoil logo (three-leaf logo), which was the company logo of adidas from 1972 to 1996, is the brand's symbol. While carrying on adidas' history, the brand has evolved into a modern, sophisticated style, offering a wide range of items, from new models that reflect current trends to collaboration products.
(C)2020 adidas Japan K.K. adidas and the Trefoil logo are registered trademarks of adidas.
Click here for company press release details
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