To celebrate the 20th anniversary of its Horsebit fine jewelry collection, Gucci is relaunching the iconic Gucci collection, featuring equestrian-inspired hardware, and launching a new advertising campaign. Gucci's deep connection to the equestrian world and the Horsebit motif, embodying its timeless elegance, bring a sophisticated aesthetic to the new collection of necklaces, bracelets, earrings, and rings.

© Gucci
Photographed by photographers Deo Suveera and Pamela Dimitrov, the advertising campaign celebrates Gucci's connection to the equestrian world through its aesthetic and lifestyle. Known for creating thought-provoking stories that capture the essence of beauty, Suveera and Dimitrov captured a diverse and sophisticated cast of models, including Agel Akol, Ana Rossolovich, Chloe Oh, and Achille Genet, wearing their iconic fine jewelry.

© Gucci
The new collection features jewelry in 18K yellow gold or 18K pink gold set with diamonds. The 18K yellow gold line includes three necklaces, three bracelets, one ring, and two earrings. The necklaces feature the Horsebit in pendant or lariat styles, while the bracelets come in three styles: a supple double chain, a cuff, and a chain of Horsebit motifs. The iconic Horsebit motif also stands out with rings, as well as petite stud and hoop earrings.

© Gucci
The line, crafted from 18K pink gold and diamonds, embodies grace and elegance. The necklace and bracelet are crafted on delicate chains, and both feature a Horsebit motif comprised of a double ring and bar, accented with sparkling diamonds. There's also a precious and sophisticated bracelet featuring four diamonds set on a chain featuring the Horsebit motif. Rings are available in single- or double-band styles, and earrings are available as small studs or elongated pendants.

© Gucci
The Horsebit design first appeared in the sketches of Gucci's artisans in the late 1940s, reflecting the house's longstanding passion for the world of equestrianism. By the 1950s, Horsebit hardware became synonymous with elegance, adorning Gucci handbags, belts, small leather goods, and, in 1953, the Horsebit loafer, one of the brand's enduring icons. It wasn't until the 1970s that the symbol was first incorporated into bracelets and watches, followed in 2004 by the Horsebit Fine Jewelry collection. Now, to celebrate its 20th anniversary, the Horsebit Fine Jewelry collection is reintroduced in an even more refined design, opening a new chapter in the story of Gucci and the world of equestrianism.

© Gucci

*The production of advertising campaigns is monitored by a specialized third party to ensure the welfare and safety of animals on set.
Campaign Credits
Creative Director: Sabato De Sarno
Artistic Director: Riccardo Zanola
Director: Emanuele Cantò
Photographers: Deo Suveera & Pamela Dimitrov
Stylist: Francesca Burns
Make-up: Janeen Witherspoon
Hair: Claire Grech
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GUCCI
Founded in Florence in 1921, Gucci is one of the world's leading luxury fashion houses. Now, 100 years later, under the leadership of President and CEO Jean-François Parou and Creative Director Sabato De Sarno, Gucci continues to redefine luxury, celebrating creativity, Italian craftsmanship and innovation. Gucci is part of Kering, the global luxury group that owns a portfolio of renowned brands in fashion, leather goods, jewelry and eyewear.