
Sanyo Shokai's "100-Year Coat" has become the first product to receive certification under the "J∞QUALITY Product Certification Project," a purely domestically produced labeling system spearheaded by the Japan Fashion Industry Council and promoted by the Ministry of Economy, Trade and Industry (METI) as a high-value-added textile policy.
This coat, released in 2013, was originally produced as part of the company's 70th anniversary celebrations. Based on the theme of "a coat that can be worn for generations," it brings together the techniques of Japan's sewing industry, with meticulous attention paid to the fabric. For the Fall/Winter 2015 season, the men's double-breasted trench coat and Balmacaan long coat have been added to the lineup, bringing the total to seven styles.
The double-breasted trench coat, in particular, features high inverted pleats, split raglan sleeves that appear set-in from the front, and a slightly flared hemline for a stylish yet lightweight feel. The chin flap and stitching on the underside of the collar allow for a smart look even when the collar is turned up. Other ingenious details include hand-attached water buffalo buttons, pockets that reach all the way to the pants, and a small belt that prevents the waist bell from slipping off.
The "J∞QUALITY Product Certification," which has been awarded to all seven items in the lineup this time, is a certification that proves Japanese technology and aesthetic sense. All processes, from weaving, knitting, dyeing and finishing to sewing, are carried out domestically, and the certification is given to items that incorporate uniquely Japanese technology and creativity.















