Sanyo Shokai's "100-Year Coat," which was well-received last year for its commitment to "Japanese craftsmanship," will be available again this year with an expanded lineup of models, colors, and sizes.

In 2013, Sanyo Shokai celebrated its 70th anniversary with the tagline "TIMELESS WORK." "Let's make truly great things." The "100-Year Coat" symbolizes Sanyo Shokai and is crafted using carefully selected domestic materials. The coat features "split raglan sleeves"—set-in sleeves from the front and raglan sleeves from the back—embodying "commitment to Japanese craftsmanship."

This year, in addition to the double-breasted trench coat (men's ¥89,000, women's ¥82,000), the company has newly developed a single-breasted Balmacaan (men's ¥76,000, women's ¥73,000). A long, double-breasted trench coat (89,000 yen) will also be added to the women's lineup.

The "100-Year Owner Plan," which was launched in November 2013 and provides after-sales service and product information via a members-only line, will also continue. The plan is open only to customers who have purchased the 100-Year Coat, and over 30% of purchasers have already signed up. The 100-Year Coat will be available for pre-order from July 25th on the company's direct online store, "Sanyo Ice Store," and will then be released in major department stores nationwide from mid-September.

This year, the "Timeless Coat" will also be released, which is not only sewn by Sanyo Shokai and its own factory, Sanyo Sewing, but also features Japanese-made outer materials such as high-quality wool from Bishu and 100% cashmere. The men's collection will include five styles, such as a Chesterfield coat (wool 95,000 yen, cashmere 260,000 yen) and a Balmacaan coat (180,000 to 250,000 yen), while the women's collection will include six styles, such as a 100% wool pea coat (69,000 yen), a duffle coat (89,000 yen), and a 100% cashmere tie-lock coat (280,000 yen). They will be available at Sanyo Ice Store on August 25th, followed by major department stores nationwide from early October.

Sanyo Shokai's licensing agreement with Burberry will expire at the end of the 2015 spring/summer season, but the company hopes to strengthen its brand power with original items developed using the technical expertise it has cultivated over the years.