London-based doll brand BOBBY DAZZLER will open a pop-up shop at the ESTNATION Ginza store (Ginza Namiki Dori Building, B1-3F, 2-3-6 Ginza, Chuo-ku, Tokyo) from August 2nd to 18th. The pop-up shop will feature a "Summer Vacation"-themed collection of approximately 550 dolls, 50 of which are original versions exclusive to the store. Purchasers will receive a limited-edition eco bag. BOBBY DAZZLER began when illustrator-designers Fumie Kamijo and Rosie Short created plush toys based on illustrations and stories and sold them at London's Brick Lane Market. Each character, a "resident of the Bobby Dazzler world," is individually handmade using vintage materials such as secondhand clothing. Their humorous and unique designs quickly garnered attention both in the UK and overseas.