Nano Universe's new series has launched! "WHITENING LAB" was born for and is a gift to lovers of white.

Jul 20, 2020
Nano Universe has launched a new series, "WHITENING LAB." "It gives a clean look. It's a classic color, so it's easy to coordinate." Many people enjoy wearing white for a variety of reasons. However, it's also true that it's prone to staining, and stains are easily noticeable. To alleviate this concern, Nano Universe has launched this new series. It is specialized in maintaining the whiteness of clothes, and was created by and for lovers of white.



[WHITENING LAB]
The biggest feature of this series is its "processing." Traditionally, one product has only one type of processing. However, the nature of stains is diverse, including sebum, external stains from food and rain, and stains that occur over time. To care for such stains, the collar and cuffs are treated with SR processing, which makes it easier to remove dirt. The body and sleeves are treated with two types of processing: water-repellent and stain-resistant, which prevent dirt from sticking to them.

・SR Processing
This processing makes the fabric hydrophilic, reducing the generation of static electricity and making it easier to remove dirt with home laundering. In this series, this processing is applied to the collar and cuffs. Dirt such as sebum stains is also easier to remove with home laundering.


Water-repellent and stain-resistant processing
Making the product water-repellent prevents dirt from sticking to it. If the effect weakens, it can be restored with a dry iron. In this series, this processing is applied to the body and sleeves. Prevents external stains during meals or rainy weather.


【Product lineup】


■WHITENING LAB Light Short Blouson
Price: 11,000 (tax included)
Inquiry item number: 6680212003
https://store.nanouniverse.jp/jp/g/g6680212003_r1310_y030



■WHITENING LAB Regular Wide Shirt
Price: 6,600 (tax included)
Inquiry item number: 6680220008
https://store.nanouniverse.jp/jp/goods/goods.aspx?goods=6680220008&genre=1110


■WHITENING LAB Regular Shirt
Price: 6,600 (tax included)
Inquiry item number: 6680220007
https://store.nanouniverse.jp/jp/g/g6680220007_r1110_y030


■WITENING LAB Crew neck T-shirt
Price: 4,400 (tax included)
Inquiry item number: 6680224010
https://store.nanouniverse.jp/jp/g/g6680224010_r1010


■WHITENING LAB V-neck T-shirt
Price: ¥4,400 (tax included)
Inquiry item number: 6680224011
https://store.nanouniverse.jp/jp/g/g6680224011_r1010

[Feature page]
https://store.nanouniverse.jp/feature/whitening_lab



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