On July 28, 2020, adidas Japan Co., Ltd. will open the "adidas Brand Center RAYARD MIYASHITA PARK," a cutting-edge concept store first in Japan, on the first and second floors of MIYASHITA PARK South, 6-20-10 Jingumae, Shibuya-ku, Tokyo.
The store will be the largest in Japan(*1) and will feature an area dedicated to sustainability-conscious products and a noren-style entrance banner. In collaboration with Japanese artists, the store design will express Miyashita Park, where genders, generations, and nationalities come together and mingle. Additionally, 21 digital screens will be installed throughout the store, providing cutting-edge, frequently updated communication.
The new store, which will open in the redeveloped Miyashita Park, will express "Tokyo" throughout the store. The flagship store, which opened on London's Oxford Street in the fall of 2019, was the first to feature a city theme in both store design and product lineup. In addition, just like the London flagship store, the store design is also conscious of being sustainable. In the sustainability area set up on the first floor, recycled polyester and fabrics are used wherever possible for both fixtures and decorations.
(*1) About the phased opening
Tuesday, July 28th: Opening with an area of 944.9 square meters excluding the adidas Originals corner on the 2nd floor
With the opening of the adidas Originals corner in late August, the area will be the largest of any adidas directly managed store in Japan (1,028.23 square meters)
■Outline of adidas Brand Center RAYARD MIYASHITA PARK
＜Store Information＞
Store name: adidas Brand Center RAYARD MIYASHITA PARK
Address: 1st and 2nd Floors, MIYASHITA PARK South, 6-20-10 Jingumae, Shibuya-ku, Tokyo
Phone number: 03-5774-7100
Closed: Irregularly
Business Hours: 11:00-21:00
Opening Date: Tuesday, July 28th, 2020 (scheduled)
Floor Area: 944.9 square meters (286.1 tsubo) at opening on July 28th
1,028.23 square meters (311.29 tsubo) at opening in late August
Access: 3-minute walk from Shibuya Station on all lines
＜Number of Products on Display＞ *At opening on July 28th
＜Main Product Categories＞ *At opening on July 28th Running, training, athletics, football, basketball, outdoors, tennis, kids, adidas by Stella McCartney, adidas Originals Kids
＜Number of products on display＞ *When fully open in late August
＜Main product categories＞ *When fully open in late August
Running, training, athletics, football, basketball, outdoors, tennis, kids, adidas by Stella McCartney, adidas Originals Kids, adidas Originals, adidas Skateboarding
■Store features
1) Entrance banner
*Image is for illustrative purposes only
Noren-style entrance banners featuring original art by Japanese artist and one-stroke painter NANDE (Minamide Naoyuki) have been installed at the first and second floor entrances to welcome guests from all over the world. The basic piece was painted in a single stroke.
A single, unbroken line depicts everything in the universe, and the whole form a circular earth. Painted with a single stroke, it expresses how everything in the universe, including people and nature, society and the global environment, all influence and are connected. By combining this single-stroke drawing with motifs symbolizing Tokyo and sports, as well as the Adidas logo, the aim was to create a design that is fitting as a new gateway to Shibuya, Tokyo.
2) Sustainability Area (first time in Japan)
※Image is for illustrative purposes only
The Sustainability Area, decorated by Shinpei Kashiwabara, representative of the Japanese creative and artist unit RON TOPAZ Creative Lab, and artist Chikako Kai, raises issues about plastic in Tokyo Bay and Japan under the message "END PLASTIC WASTE," which Adidas is working on.
The area will feature PARLEY ULTRABOOST footwear and PRIMEBLUE apparel made from PARLEY OCEAN PLASTIC, which is made from upcycled plastic waste collected from remote beaches and coastal areas.
3) Tokyo Shop (First appearance in Japan)
※Image is for illustrative purposes only
As the name suggests, this corner, characterized by the TKY neon sign, brings together all Adidas T-shirts designed with a Tokyo theme. There will also be a wide selection of Adidas T-shirts designed by Japanese artists, as well as T-shirts exclusive to the store.
4) Football ID (first appearance in Japan)
*Image is for illustrative purposes only
This area is full of elements to inspire football lovers, such as "Crest," a metallic frame displaying half-body mannequins in the shape of national team emblems, and "Education Tools," which stylishly explain the types and features of football cleats.
5) Kids' Area (the largest in Japan within a directly operated store)
*Image is for illustrative purposes only
At adidas Brand Center RAYARD MIYASHITA PARK, where various generations intersect, we have set up an area where athletes who will lead the future can also enjoy shopping. This is one of the more colorful spaces within the store, and is also equipped with a rest area.
6) Digital Footwear Wall (first appearance in Japan)
*Image is for illustrative purposes only
One of the highlights of the 21 in-store digital screens is the digital footwear wall, which measures approximately 8.9m in width and 2.7m in height. Movies related to the 45 types of footwear displayed in front of the screen are screened.
■Opening commemorative products
To commemorate the opening of adidas Brand Centre RAYARD MIYASHITA PARK, two types of in-store exclusive T-shirts will be released. It was designed in collaboration with the artist who created the store's decorations and will be sold in limited quantities.
First release: RON TOPAZ Creative Lab model (limited to 300 pieces) released on July 28, 2020
The base is an UPCYCLE T-shirt recycled from collected used clothing.
In-store selling price: 5,490 yen + tax (4,490 yen = T-shirt itself 1,000 yen = special print fee)
Colour: White
Size: (XS-2XO)
Collaborating artist: RON TOPAZ
Based on the theme of "an inquisitive spirit x innocent emotions x creative wisdom", the mural graphic was produced as a collaborative work by Shinpei Kashiwabara, the representative of the creative and art unit Ron Topaz, who irregularly experiments and produces graphic design, art, collage, and video direction for promotional and music videos, and artist Chikako Kai. This time, together with Minamide, he will be art directing Adidas MIYASHITA PARK.
https://www.rontopaz.com/
Second edition: NANDE model scheduled for release in mid-August 2020 (limited to 300 pieces per color, 600 pieces in total)
In-store sales price: 3,990 yen + tax (2,990 yen = T-shirt itself 1,000 yen = special print fee)
Color: White, Black
Size: White (XS-2XO) / Black (XS-4XO)
Collaborating artist: NANDE (Minamide Naoyuki)
A single-stroke painter. Following two self-imposed rules - never lift the pen from the support once he begins to paint, and never cross lines - he weaves together moments with a single line, constructing a unique world that weaves together the conscious and unconscious. As a graphic designer, he also creates unique logos and typography.
https://nande.tumblr.com
For reference: About adidas directly operated stores
adidas Japan currently has a total of 82 directly operated stores throughout Japan. In addition to 21 brand core stores, there is one "adidas RUNBASE" concept shop that serves as a base for runners, and 33 shops selling "adidas Originals" brand products, whose symbol is the Trefoil logo (three-leaf logo), which was the company logo of "adidas" from 1972 to 1996. Other stores include one Japan Football Museum shop, "FLAGS TOWN," and 27 factory outlets. (As of July 16, 2020)
Click here for company press release details
The store will be the largest in Japan(*1) and will feature an area dedicated to sustainability-conscious products and a noren-style entrance banner. In collaboration with Japanese artists, the store design will express Miyashita Park, where genders, generations, and nationalities come together and mingle. Additionally, 21 digital screens will be installed throughout the store, providing cutting-edge, frequently updated communication.
The new store, which will open in the redeveloped Miyashita Park, will express "Tokyo" throughout the store. The flagship store, which opened on London's Oxford Street in the fall of 2019, was the first to feature a city theme in both store design and product lineup. In addition, just like the London flagship store, the store design is also conscious of being sustainable. In the sustainability area set up on the first floor, recycled polyester and fabrics are used wherever possible for both fixtures and decorations.
(*1) About the phased opening
Tuesday, July 28th: Opening with an area of 944.9 square meters excluding the adidas Originals corner on the 2nd floor
With the opening of the adidas Originals corner in late August, the area will be the largest of any adidas directly managed store in Japan (1,028.23 square meters)
■Outline of adidas Brand Center RAYARD MIYASHITA PARK
＜Store Information＞
Store name: adidas Brand Center RAYARD MIYASHITA PARK
Address: 1st and 2nd Floors, MIYASHITA PARK South, 6-20-10 Jingumae, Shibuya-ku, Tokyo
Phone number: 03-5774-7100
Closed: Irregularly
Business Hours: 11:00-21:00
Opening Date: Tuesday, July 28th, 2020 (scheduled)
Floor Area: 944.9 square meters (286.1 tsubo) at opening on July 28th
1,028.23 square meters (311.29 tsubo) at opening in late August
Access: 3-minute walk from Shibuya Station on all lines
＜Number of Products on Display＞ *At opening on July 28th
＜Main Product Categories＞ *At opening on July 28th Running, training, athletics, football, basketball, outdoors, tennis, kids, adidas by Stella McCartney, adidas Originals Kids
＜Number of products on display＞ *When fully open in late August
＜Main product categories＞ *When fully open in late August
Running, training, athletics, football, basketball, outdoors, tennis, kids, adidas by Stella McCartney, adidas Originals Kids, adidas Originals, adidas Skateboarding
■Store features
1) Entrance banner
*Image is for illustrative purposes onlyNoren-style entrance banners featuring original art by Japanese artist and one-stroke painter NANDE (Minamide Naoyuki) have been installed at the first and second floor entrances to welcome guests from all over the world. The basic piece was painted in a single stroke.
A single, unbroken line depicts everything in the universe, and the whole form a circular earth. Painted with a single stroke, it expresses how everything in the universe, including people and nature, society and the global environment, all influence and are connected. By combining this single-stroke drawing with motifs symbolizing Tokyo and sports, as well as the Adidas logo, the aim was to create a design that is fitting as a new gateway to Shibuya, Tokyo.
2) Sustainability Area (first time in Japan)
※Image is for illustrative purposes onlyThe Sustainability Area, decorated by Shinpei Kashiwabara, representative of the Japanese creative and artist unit RON TOPAZ Creative Lab, and artist Chikako Kai, raises issues about plastic in Tokyo Bay and Japan under the message "END PLASTIC WASTE," which Adidas is working on.
The area will feature PARLEY ULTRABOOST footwear and PRIMEBLUE apparel made from PARLEY OCEAN PLASTIC, which is made from upcycled plastic waste collected from remote beaches and coastal areas.
3) Tokyo Shop (First appearance in Japan)
※Image is for illustrative purposes onlyAs the name suggests, this corner, characterized by the TKY neon sign, brings together all Adidas T-shirts designed with a Tokyo theme. There will also be a wide selection of Adidas T-shirts designed by Japanese artists, as well as T-shirts exclusive to the store.
4) Football ID (first appearance in Japan)
*Image is for illustrative purposes onlyThis area is full of elements to inspire football lovers, such as "Crest," a metallic frame displaying half-body mannequins in the shape of national team emblems, and "Education Tools," which stylishly explain the types and features of football cleats.
5) Kids' Area (the largest in Japan within a directly operated store)
*Image is for illustrative purposes onlyAt adidas Brand Center RAYARD MIYASHITA PARK, where various generations intersect, we have set up an area where athletes who will lead the future can also enjoy shopping. This is one of the more colorful spaces within the store, and is also equipped with a rest area.
6) Digital Footwear Wall (first appearance in Japan)
*Image is for illustrative purposes onlyOne of the highlights of the 21 in-store digital screens is the digital footwear wall, which measures approximately 8.9m in width and 2.7m in height. Movies related to the 45 types of footwear displayed in front of the screen are screened.
■Opening commemorative products
To commemorate the opening of adidas Brand Centre RAYARD MIYASHITA PARK, two types of in-store exclusive T-shirts will be released. It was designed in collaboration with the artist who created the store's decorations and will be sold in limited quantities.
First release: RON TOPAZ Creative Lab model (limited to 300 pieces) released on July 28, 2020
The base is an UPCYCLE T-shirt recycled from collected used clothing.
In-store selling price: 5,490 yen + tax (4,490 yen = T-shirt itself 1,000 yen = special print fee)
Colour: White
Size: (XS-2XO)
Collaborating artist: RON TOPAZ
Based on the theme of "an inquisitive spirit x innocent emotions x creative wisdom", the mural graphic was produced as a collaborative work by Shinpei Kashiwabara, the representative of the creative and art unit Ron Topaz, who irregularly experiments and produces graphic design, art, collage, and video direction for promotional and music videos, and artist Chikako Kai. This time, together with Minamide, he will be art directing Adidas MIYASHITA PARK.
https://www.rontopaz.com/
Second edition: NANDE model scheduled for release in mid-August 2020 (limited to 300 pieces per color, 600 pieces in total)
In-store sales price: 3,990 yen + tax (2,990 yen = T-shirt itself 1,000 yen = special print fee)
Color: White, Black
Size: White (XS-2XO) / Black (XS-4XO)
Collaborating artist: NANDE (Minamide Naoyuki)
A single-stroke painter. Following two self-imposed rules - never lift the pen from the support once he begins to paint, and never cross lines - he weaves together moments with a single line, constructing a unique world that weaves together the conscious and unconscious. As a graphic designer, he also creates unique logos and typography.
https://nande.tumblr.com
For reference: About adidas directly operated stores
adidas Japan currently has a total of 82 directly operated stores throughout Japan. In addition to 21 brand core stores, there is one "adidas RUNBASE" concept shop that serves as a base for runners, and 33 shops selling "adidas Originals" brand products, whose symbol is the Trefoil logo (three-leaf logo), which was the company logo of "adidas" from 1972 to 1996. Other stores include one Japan Football Museum shop, "FLAGS TOWN," and 27 factory outlets. (As of July 16, 2020)
Click here for company press release details
The press releases featured in this article have been provided by PR TIMES Inc. and are reproduced in their original form. FASHION HEADLINE does not endorse the products or services featured, nor does it guarantee the content of the press releases. For inquiries regarding the content of this article, please contact PR TIMES Inc. (https://prtimes.jp/) directly.
