PRIM, a mechanical watch brand that has been producing its products entirely in-house in the Czech Republic since 1949, will be holding its first-ever "PRIM Fair" in the Ginza area from July 18th to August 10th at the Shellman on the 6th floor of Ginza Mitsukoshi.
At the fair, you can see the new 34mm in-house Pavuk hand-wound watch with a rose gold dial, as well as the popular Spartak and Orlik series, which exude a vintage 1950s vibe. In addition, customers who purchase a PRIM watch during the fair will receive a specially selected ballpoint pen as a gift. *Offer ends while supplies last.
Recommended Model
■ "Pavuk" means "spider," a symbol of auspiciousness in the Czech Republic. It features a distinctive inverted heart pattern on the dial.
Reverse heart pattern dial
PR.PVH.34.WH PAVOUK
PR.PVH.34.GRY PAVOUK
■ Spartak, Prim's signature model, which means "the people"
PR.SPH.36.WH SPARTAK
■The current model of 'Orlik,' 300 of which were delivered to the Czechoslovakian military in 1965
PR.ORA.38.BK 6S
■'Legacy 1' featuring Czech architect Jan Letzel, who worked on Western modern architecture in Japan
PR.LG1.38JL LEGACY 1
PRIM Fair Overview
■Period
July 18th (Sat) – August 10th (Mon, national holiday)
■Venue
Shellman Ginza Mitsukoshi Store
4-6-16 Ginza, Chuo-ku, Tokyo
Ginza Mitsukoshi 6F International Collectors
TEL 03-6228-6911
https://shellman.co.jp/
■Contents
Those who purchase PRIM products during the fair will receive a specially selected ballpoint pen as a gift. Please contact the store for details.
■ABOUT PRIM
The watch manufacturer PRIM is a small watch manufacturer that has continued to produce its products in-house since 1949, during the socialist era of the Czech Republic. Made in a small town on the Polish border in eastern Czech Republic, far from the watchmaking centers of Switzerland and Germany, PRIM watches have developed in their own unique way while retaining the atmosphere of the 1950s.
Manufacture Movement
This is a rare manufacture that has been improving on the in-house movements it produced since the 1950s and still produces over 90% of its parts in-house today. As a result, the cases that are machined in-house come in a wide variety of shapes and sizes, from 34mm to 40mm, and are unique.
Handmade Details
This manufacturer is also known for its variety of rounded glass, cut from Bohemian glass. Each needle is individually cut out and polished by young craftsmen, and can even be blue-printed in-house, making us one of the few manufacturers still using the traditional 1950s manufacturing methods.
■Official Website
URL: http://prim-watch.jp/
■PRIM Retailers
URL: http://prim-watch.jp/shop/
Click here for company press release details
At the fair, you can see the new 34mm in-house Pavuk hand-wound watch with a rose gold dial, as well as the popular Spartak and Orlik series, which exude a vintage 1950s vibe. In addition, customers who purchase a PRIM watch during the fair will receive a specially selected ballpoint pen as a gift. *Offer ends while supplies last.
Recommended Model
■ "Pavuk" means "spider," a symbol of auspiciousness in the Czech Republic. It features a distinctive inverted heart pattern on the dial.
Reverse heart pattern dialPR.PVH.34.WH PAVOUKPR.PVH.34.GRY PAVOUK■ Spartak, Prim's signature model, which means "the people"
PR.SPH.36.WH SPARTAK■The current model of 'Orlik,' 300 of which were delivered to the Czechoslovakian military in 1965
PR.ORA.38.BK 6S■'Legacy 1' featuring Czech architect Jan Letzel, who worked on Western modern architecture in Japan
PR.LG1.38JL LEGACY 1PRIM Fair Overview
■Period
July 18th (Sat) – August 10th (Mon, national holiday)
■Venue
Shellman Ginza Mitsukoshi Store
4-6-16 Ginza, Chuo-ku, Tokyo
Ginza Mitsukoshi 6F International Collectors
TEL 03-6228-6911
https://shellman.co.jp/
■Contents
Those who purchase PRIM products during the fair will receive a specially selected ballpoint pen as a gift. Please contact the store for details.
■ABOUT PRIM
The watch manufacturer PRIM is a small watch manufacturer that has continued to produce its products in-house since 1949, during the socialist era of the Czech Republic. Made in a small town on the Polish border in eastern Czech Republic, far from the watchmaking centers of Switzerland and Germany, PRIM watches have developed in their own unique way while retaining the atmosphere of the 1950s.
Manufacture Movement
This is a rare manufacture that has been improving on the in-house movements it produced since the 1950s and still produces over 90% of its parts in-house today. As a result, the cases that are machined in-house come in a wide variety of shapes and sizes, from 34mm to 40mm, and are unique.
Handmade Details
This manufacturer is also known for its variety of rounded glass, cut from Bohemian glass. Each needle is individually cut out and polished by young craftsmen, and can even be blue-printed in-house, making us one of the few manufacturers still using the traditional 1950s manufacturing methods.
■Official Website
URL: http://prim-watch.jp/
■PRIM Retailers
URL: http://prim-watch.jp/shop/
Click here for company press release details
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