LONGCHAMP has released the visuals for its 2013-2014 Autumn/Winter campaign. The theme is "Bigger than life." A giant-sized Coco Rocha struts the streets of New York wearing a cigarette jumpsuit and ankle boots.
The photos were taken by fashion photographer Greg Kadel, who has worked with the brand for four seasons. A movie was also produced to accompany the visuals, and a behind-the-scenes video has now been released.
The video premiered on the Longchamp website on September 10th (French time) and was also distributed on social media. After viewing, a "Quadritown" game will begin, where viewers can enter to win the new "QUADRI" bag, which is also featured in the video.
The bag Coco is carrying is this season's new "QUADRI" bag. Crafted from cowhide, it features a metal logo on the oval leather, horse-motif-engraved buttons, and a metal plate and lining with the Longchamp logo. The bag comes in four styles and five colors: a handbag with a detachable shoulder strap, a tote, a large hobo bag, and a small messenger bag. It will be released on September 4th.
