Point, which operates 15 brands including LAWRYS FARM, GLOBAL WORK, JEANASiS, and HARE, is sponsoring Mito Gotochi Idol (tentative name), a local idol group based in Mito City, where the company was founded, and providing the group with stage costumes through a collaboration with the fashion doll brand Pullip, resulting in the creation of a one-of-a-kind local idol doll. The doll will be unveiled at the "We Love Pullip" exhibition celebrating Pullip's 10th anniversary, which opens on February 22nd at Parco Museum. The exhibition, which is themed around a "Pullip birthday party," will feature collaboration dolls with models, celebrities, and anime characters, as well as various events planned, including a Pullip workshop and photo corner. Point, which operates 15 brands including LAWRYS FARM, GLOBAL WORK, JEANASiS, and HARE, is sponsoring Mito Gotochi Idol (tentative name), a local support group based in Mito City, where the company was founded, and providing the group with stage costumes. The costume, which is based on the concept of plum blossoms, a symbol of Mito, was first worn at the U.M.U. AWARD 2012, a music festival held by Horipro at the end of last year to determine the number one local idol.


[Event Information]
We Love Pullip
Location: Parco Museum
Address: Shibuya Parco Part 1, 3rd Floor, 15-1 Udagawa-cho, Shibuya-ku, Tokyo
Dates: February 22nd to March 11th, 2013
Time: 10:00 to 21:00 *Closes at 18:00 on the last day (last admission 30 minutes after closing)
Admission: Adults 300 yen, Students 200 yen, Free for elementary school students and younger