Shiro's limited edition fragrance "Verbena" has a fruity scent reminiscent of freshly picked fruit.

Event Date:2020.07.09
Jun 23, 2020
Shiro Co., Ltd., operator of the cosmetic brand "SHIRO," will release three limited-edition items from its "Verbena" fragrance series, which delivers seasonal scents every month, on July 9, 2020: "Verbena Eau de Parfum," "Verbena Room Fragrance," and "Verbena Clay Hand Soap."


The limited-edition "Verbena" fragrance features a refreshing fragrance that combines fruity notes of freshly picked lemon and grapefruit with a hint of greenery and a clean, citrus-like scent accented with litzia cubeba. It creates a dignified impression and is suitable for both men and women. This popular series, which was well-received last year, is now back with the same scent.

Verbena Eau de Parfum

Verbena Eau de Parfum is a fragrance that lets you enjoy a refreshing scent that will help you forget the muggy heat. The fresh scent lasts for around two hours, making it a great way to change your mood during your daily routine when wearing a mask is essential.


'Verbena Room Fragrance'

'Verbena Room Fragrance' spreads a pleasant fragrance throughout large spaces such as living rooms and bedrooms. The scent lasts for approximately two and a half months, and you can adjust the scent to suit the size of the room by changing the number of sticks.

'Verbena Clay Hand Soap'

'Verbena Clay Hand Soap' is a scrub hand soap that uses natural clay(*¹) to gently remove dirt and excess sebum from your hands, leaving them clean and refreshed, and has a pleasant scent. It also contains the moisturizing ingredient aloe(*²), leaving your hands feeling moisturized and smooth after washing.

*1 Clay (volcanic ash) / scrub ingredient *2 Aloe vera juice


A fresh fragrance with a burst of juicy citrus

TOP: Lemon, grapefruit / A fruity fragrance reminiscent of freshly picked fruit
MIDDLE: Ritz acube / A refreshing citrus fragrance with a hint of green

【About the product】
"Verbena Eau de Parfum" 40mL 3,800 yen + tax [Ethical discount] 3,690 yen + tax
"Verbena "Room Fragrance" 200mL 4,200 yen + tax [Ethical Discount] 4,070 yen + tax
"Verbena Clay Hand Soap" 145mL 2,000 yen + tax [Ethical Discount not applicable]

[Ethical Discount]
In line with our ethical values, we offer a 3% discount off the regular price when you purchase packaging-free products.
Unfortunately, the reality is that a huge amount of paper boxes made with the products in mind are thrown away every day. We value the global environment, an ethical society, and sustainability, and after thinking about what we can do, we not only care for nature, but also pass on the savings we can make by eliminating various wasteful packaging production to our customers.


<Stores> SHIRO stores nationwide, SHIRO online store

*Opening hours may vary at stores nationwide.
For the latest information on each store, please check the website of the respective commercial facility or the SHIRO online store shop list.

SHIRO online store shop list: https://shiro-shiro.jp/ext/shoplist/index.html

【About SHIRO】
A cosmetics brand started with the simple idea of "making things we want to use every day." Through honest manufacturing, with all functions from development to sales carried out in-house, the brand offers skincare, cosmetics, and fragrances made with a focus on natural ingredients. In addition to directly managed stores throughout Japan, the brand also has a store in London. We also operate a variety of businesses, including SHIRO LIFE, a food select shop that delivers carefully selected ingredients, just like the ingredients used in our products; SHIRO CAFE, a cafe that conveys the deliciousness of ingredients through its cuisine; and SHIRO BEAUTY, a salon where you can experience the beauty that SHIRO proposes to the fullest.



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