Prada unveils its 2024 advertising campaign for the Prada Re-Nylon collection, symbolizing the duality fundamental to the brand's identity: innovative spirit and responsible action.
Photo by Willy Vanderperre / Courtesy of PRADA
Responsibility in action. Prada taps into the circularity and sustainability themes of its groundbreaking Re-Nylon collection, starring renowned actor and activist Emma Watson and Benedict Cumberbatch, photographed by Willy Vanderperre. The campaign celebrates the Prada Group's ongoing partnership with UNESCO to protect the oceans.
Introduced in 2019, Prada Re-Nylon, a collection of men's and women's accessories and ready-to-wear, symbolizes the duality fundamental to Prada's identity: innovative spirit and responsible action. By placing sustainability at the core of its fashion collections, Prada Re-Nylon has driven change throughout the brand. Today, all virgin nylon produced by Prada has been transitioned to regenerated nylon, demonstrating a revolutionary commitment to sustainability by a major luxury brand.
Nylon represents the revolutionary principle at the heart of Prada's design philosophy: revisiting a utilitarian material, repurposing it in a new context, and elevating it through design. Nylon had been a signature material for the brand since the late 1970s, but Miuccia Prada's incorporation of nylon into Prada pieces redefined the then-current understanding of "luxury." Prada's reinvention established nylon as a recognized part of luxury today. For 40 years, Prada has challenged conventions with its use of nylon in accessories and clothing, a vital link to the thought processes that remain at the heart of its DNA.
Photo by Willy Vanderperre / Courtesy of PRADA
In the 21st century, the idea of luxury has shifted again to incorporate ideological and environmental considerations—"Thinking Luxury." Prada Re-Nylon has evolved this iconic fabric into ECONYL®, a regenerated nylon yarn that can be recycled multiple times without compromising the material's quality. Prada Re-Nylon is a regenerated nylon made by reusing and purifying plastic waste collected from the ocean, including fishing nets, and landfills, and is produced in a circular manner through a complex process of depolymerization and repolymerization.
This process served as the inspiration for the Prada Re-Nylon 2024 collection advertising campaign, featuring timeless and eternal pieces worn by Emma Watson and Benedict Cumberbatch, and the ocean serves as the frame for the new collection, an environment that deserves active protection.
Starting in July 2023, 1% of sales revenues from the Prada Re-Nylon collection will be donated to support SEA BEYOND, an educational program launched in 2019 by the Prada Group and UNESCO's Intergovernmental Oceanographic Commission (IOC). In line with the Group's commitment to social issues and values of education and culture, SEA BEYOND has raised global awareness of the principles of sustainability and ocean literacy, providing educational opportunities for young people around the world. Protecting our oceans requires understanding them—and ultimately learning, thinking, and acting.
Benedict Cumberbatch
A BAFTA, Emmy, and Laurence Olivier Award-winning actor who has been nominated for an Academy Award and a Golden Globe. Following his first Academy Award nomination for his role as Alan Turing in The Imitation Game (2014), he went on to win the Academy Award for Best Actor for his role in Jane Campion's The Power of the Dog (2021). He most recently starred in Wes Anderson's critically acclaimed Netflix short film, The Wonderful Story of Henry Sugar (2023), and will reprise his role as Doctor Strange in Doctor Strange in the Multiverse of Madness (2022). He will next appear in Abi Morgan's Netflix thriller miniseries, Eric. He gained widespread recognition for his role as Sherlock Holmes in the TV series, Sherlock (2010-2017). In 2014, he was named one of TIME magazine's 100 Most Influential People in the World, and in 2015, he was appointed a Commander of the Order of the British Empire (CBE) at Buckingham Palace for services to the performing arts and charity. Emma Watson
Emma Watson is a British actor and activist with a 30-year career spanning both blockbuster and independent films. She rose to fame playing Hermione Granger in the Harry Potter series, playing the role in all eight films from 2001 to 2011, and later appeared in films by directors such as Darren Aronofsky, Sofia Coppola, and Greta Gerwig. In 2014, she was awarded British Artist of the Year by the British Academy of Film and Television Arts. In July of the same year, she was appointed a UN Women Goodwill Ambassador, reflecting her advocacy for gender equality and women's rights. She is a founding member of Time's Up UK, and in July 2019, she helped launch a legal helpline for victims of sexual harassment in the workplace. A passionate activist for environmental justice and climate change, she moderated a panel at the 2021 United Nations Climate Change Conference (COP26) in Glasgow.
Contact:
Prada Client Services
Tel: 0120.45.1913
Photo by Willy Vanderperre / Courtesy of PRADAResponsibility in action. Prada taps into the circularity and sustainability themes of its groundbreaking Re-Nylon collection, starring renowned actor and activist Emma Watson and Benedict Cumberbatch, photographed by Willy Vanderperre. The campaign celebrates the Prada Group's ongoing partnership with UNESCO to protect the oceans.
Introduced in 2019, Prada Re-Nylon, a collection of men's and women's accessories and ready-to-wear, symbolizes the duality fundamental to Prada's identity: innovative spirit and responsible action. By placing sustainability at the core of its fashion collections, Prada Re-Nylon has driven change throughout the brand. Today, all virgin nylon produced by Prada has been transitioned to regenerated nylon, demonstrating a revolutionary commitment to sustainability by a major luxury brand.
Nylon represents the revolutionary principle at the heart of Prada's design philosophy: revisiting a utilitarian material, repurposing it in a new context, and elevating it through design. Nylon had been a signature material for the brand since the late 1970s, but Miuccia Prada's incorporation of nylon into Prada pieces redefined the then-current understanding of "luxury." Prada's reinvention established nylon as a recognized part of luxury today. For 40 years, Prada has challenged conventions with its use of nylon in accessories and clothing, a vital link to the thought processes that remain at the heart of its DNA.
Photo by Willy Vanderperre / Courtesy of PRADAIn the 21st century, the idea of luxury has shifted again to incorporate ideological and environmental considerations—"Thinking Luxury." Prada Re-Nylon has evolved this iconic fabric into ECONYL®, a regenerated nylon yarn that can be recycled multiple times without compromising the material's quality. Prada Re-Nylon is a regenerated nylon made by reusing and purifying plastic waste collected from the ocean, including fishing nets, and landfills, and is produced in a circular manner through a complex process of depolymerization and repolymerization.
This process served as the inspiration for the Prada Re-Nylon 2024 collection advertising campaign, featuring timeless and eternal pieces worn by Emma Watson and Benedict Cumberbatch, and the ocean serves as the frame for the new collection, an environment that deserves active protection.
Starting in July 2023, 1% of sales revenues from the Prada Re-Nylon collection will be donated to support SEA BEYOND, an educational program launched in 2019 by the Prada Group and UNESCO's Intergovernmental Oceanographic Commission (IOC). In line with the Group's commitment to social issues and values of education and culture, SEA BEYOND has raised global awareness of the principles of sustainability and ocean literacy, providing educational opportunities for young people around the world. Protecting our oceans requires understanding them—and ultimately learning, thinking, and acting.
Benedict Cumberbatch
A BAFTA, Emmy, and Laurence Olivier Award-winning actor who has been nominated for an Academy Award and a Golden Globe. Following his first Academy Award nomination for his role as Alan Turing in The Imitation Game (2014), he went on to win the Academy Award for Best Actor for his role in Jane Campion's The Power of the Dog (2021). He most recently starred in Wes Anderson's critically acclaimed Netflix short film, The Wonderful Story of Henry Sugar (2023), and will reprise his role as Doctor Strange in Doctor Strange in the Multiverse of Madness (2022). He will next appear in Abi Morgan's Netflix thriller miniseries, Eric. He gained widespread recognition for his role as Sherlock Holmes in the TV series, Sherlock (2010-2017). In 2014, he was named one of TIME magazine's 100 Most Influential People in the World, and in 2015, he was appointed a Commander of the Order of the British Empire (CBE) at Buckingham Palace for services to the performing arts and charity. Emma Watson
Emma Watson is a British actor and activist with a 30-year career spanning both blockbuster and independent films. She rose to fame playing Hermione Granger in the Harry Potter series, playing the role in all eight films from 2001 to 2011, and later appeared in films by directors such as Darren Aronofsky, Sofia Coppola, and Greta Gerwig. In 2014, she was awarded British Artist of the Year by the British Academy of Film and Television Arts. In July of the same year, she was appointed a UN Women Goodwill Ambassador, reflecting her advocacy for gender equality and women's rights. She is a founding member of Time's Up UK, and in July 2019, she helped launch a legal helpline for victims of sexual harassment in the workplace. A passionate activist for environmental justice and climate change, she moderated a panel at the 2021 United Nations Climate Change Conference (COP26) in Glasgow.
Contact:
Prada Client Services
Tel: 0120.45.1913
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