Gucci presented its Fall/Winter 2024 Men's collection by Creative Director Sabato de Sarno at Fonderia Carlo Macchi in Milan on January 12, 2024, at 11 PM JST.
Courtesy of Gucci
For the collection, Gucci mirrored the story of Gucci Ancora, which debuted in September 2023, resetting the house's wardrobe and aesthetic. This time, everything from the collection to the set design, soundtrack, and models reflected what was seen and felt at the previous show, but through a menswear lens. With a bold shift in elegance, men's wardrobe essentials are reimagined, subtly innovating on sophisticated silhouettes for contemporary appeal.
Courtesy of Gucci
For formalwear, two double-breasted jackets emerge as signature silhouettes: one with a fitted fit paired with cropped trousers, and the other with a relaxed fit, accented with archive buttons and upholstery-inspired piping for elegant formalwear accents.
Courtesy of Gucci
The iconic Gucci GG pattern has also been reinterpreted with a contemporary perspective. The new GG motif, with its drop shadow effect, adorns leather, wool and cotton. Many pieces also feature leather and embroidery in innovative colors and placements.
Courtesy of Gucci
For women, platform loafers reached new heights, this time in a creeper-inspired style with a rubber crepe sole. Additionally, the Jackie bag with a snap-hook closure, first seen on the women's runway, is now available in larger sizes, while the silver Marina chain necklace, first seen on the women's runway, returns in a smaller version. Gucci's tradition of aesthetics also sees the silk scarf take a new turn, elegantly reinterpreted to fasten with the house's iconic snap hooks to jackets and coats.
Courtesy of Gucci
Courtesy of Gucci
Courtesy of Gucci
Courtesy of Gucci
Courtesy of Gucci
Sabato de Sarno/Courtesy of Gucci
https://youtu.be/sopUP278wxo
@gucci
@sabatods
#GucciFW24
#GucciAncora
Show Music
Loverher – Romy
Masculinity - Lucky Love
Late Night Feeling - (feat. Lykke Li) Mark Ronson
Ancora, ancora, ancora – Mina, Mark Ronson
Sabato De Sarno | BIO
Sabato De Sarno (born March 31, 1983) is from Cicciano, Naples, southern Italy. After studying science at high school, he moved to Milan and enrolled at the prestigious Carlo Secoli Fashion Institute, where he studied womenswear design and patternmaking.
He began his career in the fashion industry in 2003, joining Prada as an assistant patternmaker. In 2006, he gained experience as an assistant designer at knitwear manufacturer Annapurna, and in 2008, he became head designer of Dolce & Gabbana's women's knitwear and jersey collections. In 2009, he moved to Rome to join Valentino. During his 14 years at the brand, he held various positions, and in 2020, he became fashion director overseeing men's and women's wear. On January 28, 2023, Sabato de Sarno was appointed creative director of Gucci. In his private life, he married Daniele in Brussels, Belgium in 2019. The couple divides their time between Rome, Milan, and Brussels with their beloved dachshund, Luce. Sabato de Sarno is an explorer who loves to travel. He is also an avid collector of contemporary art and vintage fashion, with a focus on rare bags and outerwear.
Contact:
Gucci Client Services
0120-99-2177
www.gucci.com
Courtesy of GucciFor the collection, Gucci mirrored the story of Gucci Ancora, which debuted in September 2023, resetting the house's wardrobe and aesthetic. This time, everything from the collection to the set design, soundtrack, and models reflected what was seen and felt at the previous show, but through a menswear lens. With a bold shift in elegance, men's wardrobe essentials are reimagined, subtly innovating on sophisticated silhouettes for contemporary appeal.
Courtesy of GucciFor formalwear, two double-breasted jackets emerge as signature silhouettes: one with a fitted fit paired with cropped trousers, and the other with a relaxed fit, accented with archive buttons and upholstery-inspired piping for elegant formalwear accents.
Courtesy of GucciThe iconic Gucci GG pattern has also been reinterpreted with a contemporary perspective. The new GG motif, with its drop shadow effect, adorns leather, wool and cotton. Many pieces also feature leather and embroidery in innovative colors and placements.
Courtesy of GucciFor women, platform loafers reached new heights, this time in a creeper-inspired style with a rubber crepe sole. Additionally, the Jackie bag with a snap-hook closure, first seen on the women's runway, is now available in larger sizes, while the silver Marina chain necklace, first seen on the women's runway, returns in a smaller version. Gucci's tradition of aesthetics also sees the silk scarf take a new turn, elegantly reinterpreted to fasten with the house's iconic snap hooks to jackets and coats.
Courtesy of GucciCourtesy of GucciCourtesy of GucciCourtesy of GucciCourtesy of GucciSabato de Sarno/Courtesy of Guccihttps://youtu.be/sopUP278wxo
@gucci
@sabatods
#GucciFW24
#GucciAncora
Show Music
Loverher – Romy
Masculinity - Lucky Love
Late Night Feeling - (feat. Lykke Li) Mark Ronson
Ancora, ancora, ancora – Mina, Mark Ronson
Sabato De Sarno | BIO
Sabato De Sarno (born March 31, 1983) is from Cicciano, Naples, southern Italy. After studying science at high school, he moved to Milan and enrolled at the prestigious Carlo Secoli Fashion Institute, where he studied womenswear design and patternmaking.
He began his career in the fashion industry in 2003, joining Prada as an assistant patternmaker. In 2006, he gained experience as an assistant designer at knitwear manufacturer Annapurna, and in 2008, he became head designer of Dolce & Gabbana's women's knitwear and jersey collections. In 2009, he moved to Rome to join Valentino. During his 14 years at the brand, he held various positions, and in 2020, he became fashion director overseeing men's and women's wear. On January 28, 2023, Sabato de Sarno was appointed creative director of Gucci. In his private life, he married Daniele in Brussels, Belgium in 2019. The couple divides their time between Rome, Milan, and Brussels with their beloved dachshund, Luce. Sabato de Sarno is an explorer who loves to travel. He is also an avid collector of contemporary art and vintage fashion, with a focus on rare bags and outerwear.
Contact:
Gucci Client Services
0120-99-2177
www.gucci.com
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