On June 10, 2020, Calvin Klein will release a limited edition of its summer fragrance, CK One, from its long-running, best-selling fragrance line, CK One Summer Eau de Toilette, which has captivated collectors with its limited-edition scent and bottle design each summer. In 2020, the brand collaborated with London-based visual artist Joe Cruz to create a bright, refreshing fragrance for the original CK One Eau de Toilette, evoking the memory of a memorable summer. The bottle is adorned in turquoise, reminiscent of the vibrant blue reflected from a seaside pool. About CK One Summer≫≫https://bit.ly/3eSMsRE
■Fragrance
"The sun heating everything in its path. Dazzling, vibrant colors reflecting from a seaside pool.
Painting the sky in colors of unexpected brilliance."
The 2020 limited edition summer fragrance, CK One Summer Eau de Toilette, is a fresh, citrus, woody scent full of contrasts, evoking the image of a summer afternoon as the scorching sun sets. The sparkling freshness of ginger root and mandarin blends with the aromatic scent of sage and dune herbs. The final note is a sensual, warm woody note, including sandalwood, that lingers, softly enveloping sunburned skin. It evokes the comfort of a crisp, fresh sea breeze on a sweltering summer evening.
■Bottle Design
In collaboration with artist Joe Cruz, the iconic CK One glass bottle is combined with a vibrant matte turquoise color and a contrasting neon yellow logo and bottle cap. The combination of these two colors is sure to lift your spirits before you know it, evoking vibrant summer days bathed in dazzling sunlight. Plus, an original summer sticker hidden on the back of the outer box lets you create your own personalized fragrance bottle.
■Advertising Campaign
The advertising campaign was also created in collaboration with artist Joe Cruz, adding sparkle, vibrancy, and freshness to the CK One series. Cruz, known for his bold lines and powerful use of color, creates a light, simple contrast in the advertising visuals, reminiscent of a postcard capture. The artistic use of bright neon colors creates a striking contrast, evoking the atmosphere of a summer afternoon spent by the pool by the sea.
Click here to watch the campaign video≫≫
https://youtu.be/FQ9bmCLowoQ
CK One Summer Eau de Toilette
100 mL 8,100 yen (excluding tax)
Limited quantity release on Wednesday, June 10, 2020
"Calvin Klein Stores≫≫
https://www.latelierdesparfums.jp/shops?brand=CALVIN%20KLEIN
https://prtimes.jp/main/html/rd/p/000000314.000003907.html" target="_blank">Click here for company press release details
■Fragrance
"The sun heating everything in its path. Dazzling, vibrant colors reflecting from a seaside pool.
Painting the sky in colors of unexpected brilliance."
The 2020 limited edition summer fragrance, CK One Summer Eau de Toilette, is a fresh, citrus, woody scent full of contrasts, evoking the image of a summer afternoon as the scorching sun sets. The sparkling freshness of ginger root and mandarin blends with the aromatic scent of sage and dune herbs. The final note is a sensual, warm woody note, including sandalwood, that lingers, softly enveloping sunburned skin. It evokes the comfort of a crisp, fresh sea breeze on a sweltering summer evening.
■Bottle Design
In collaboration with artist Joe Cruz, the iconic CK One glass bottle is combined with a vibrant matte turquoise color and a contrasting neon yellow logo and bottle cap. The combination of these two colors is sure to lift your spirits before you know it, evoking vibrant summer days bathed in dazzling sunlight. Plus, an original summer sticker hidden on the back of the outer box lets you create your own personalized fragrance bottle.
■Advertising Campaign
The advertising campaign was also created in collaboration with artist Joe Cruz, adding sparkle, vibrancy, and freshness to the CK One series. Cruz, known for his bold lines and powerful use of color, creates a light, simple contrast in the advertising visuals, reminiscent of a postcard capture. The artistic use of bright neon colors creates a striking contrast, evoking the atmosphere of a summer afternoon spent by the pool by the sea.
Click here to watch the campaign video≫≫
https://youtu.be/FQ9bmCLowoQ
CK One Summer Eau de Toilette
100 mL 8,100 yen (excluding tax)
Limited quantity release on Wednesday, June 10, 2020
"Calvin Klein Stores≫≫
https://www.latelierdesparfums.jp/shops?brand=CALVIN%20KLEIN
https://prtimes.jp/main/html/rd/p/000000314.000003907.html" target="_blank">Click here for company press release details
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