For its Fall/Winter 2023 fashion show, held on September 22nd in front of more than 1,000 guests at Milan's Allianz MiCo conference center, BOSS reimagined its heritage through a radically contemporary lens.

Courtesy of BOSS
The collection's theme, "CorpCore," transformed the show venue into "BOSS Techtopia," an oasis of tranquility and ergonomic design, a ephemeral workspace where physical and mental needs seamlessly blend. Combining groundbreaking technologies like robotics with lush green spaces, BOSS Techtopia offered a serene atmosphere and a positive, inspiring outlook on the future.

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It was at the intersection of humanity and technology that guests met Sophia, the AI robot and centrepiece of BOSS Techtopia. Developed by Hong Kong-based Hanson Robotics, Sophia represents the world's cutting edge in robotics. The original citizen robot greeted guests at the entrance to the BOSS fashion show, interacting with them using her ability to recognise facial and hand gestures. Sophia then sat at a desk in the front row of the show, watching the models walk down the runway.

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Following a surreal welcome from Sophia, guests entered BOSS Techtopia through a tunnel greeted by life-size holograms in multiple languages, before reaching a mesmerizing lobby filled with screens. From there, guests accessed a striking runway space that combined traditional office furnishings with futuristic and exciting high-tech elements.

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Within the runway loop are six themed rooms overseen by the BOSS Techtopia control room. In the HarmoniTech space, yogis find a haven for their discipline amidst the fast-paced corporate world. In the Brainstorm room, "employees" wear light therapy headphones to spark collective creative energy. Two further rooms serve as harmonious, plant-filled meeting rooms. The Aromasinus Laboratory, a space dedicated to olfactory discovery, celebrated the classic BOSS fragrance, BOSS BOTTLED Eau de Toilette, and also offered a taste of the latest creation, BOSS Bottled Elixir.

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"The BOSS Autumn/Winter 2023 collection evolves the brand's heritage in tailoring. We embraced the creative challenge of reimagining a look that's typically unconventional – traditional executive office wear – into something new, exciting and representative of the multifaceted BOSS of today. It celebrates the suit as a tool for empowerment, confidence and individuality – values that drive our core message, 'Be Your Own BOSS,'" says Marco Falcioni, Senior Vice President of Creative Direction at HUGO BOSS.

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Named "CorpCore," this new collection by Falcioni redefines traditional office wear with a contemporary take on men's and women's wardrobe staples, from blazers and suits to shirts and pencil skirts. The modern, super-stretch suiting is crafted from BOSS's best-selling performance fabrics in classic prints. A belt cinches the waist to define the boxy cut, while deep slits and a double-way zipper add appeal and versatility to the timeless silhouette.

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The collection focuses on a clean, seamless look, with an abundance of crisp, stiff fabrics and sharp silhouettes. Conventional visible buttons and zippers are removed, highlighting BOSS's renowned tailoring expertise. The sophisticated, muted color palette is based on neutrals commonly found in the corporate workplace, from timeless grays and whites to shades of brown and green. Black, a staple of the BOSS collection, also features prominently on pieces featuring the brand's iconic B monogram pattern.

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For accessories, office essentials like paperclips, pens and folders are reimagined in unexpected ways, while details like the number lock on a briefcase make a statement on bags and shoes.

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Following the successful "see now, buy now" model of its previous shows, BOSS has made selections from its Fall/Winter 2023 collection available for instant shopping online. As part of BOSS's THE CHANGE initiative and long-term partnership with HeiQ AeoniQ, LLC, which aims to introduce a more innovative and sustainable approach to fashion, the "see now, buy now" collection also includes three exclusive outerwear styles made with HeiQ AeoniQ™ fabric. The material is an alternative to petroleum-based filament yarns such as polyester and nylon, and has a lower environmental impact. Visit boss.com/thechange to find out more about the style and THE CHANGE.

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BOSS stores around the world livestreamed and re-streamed the show on LED walls, while VIPs in London, Liverpool, Gibraltar, New York, Chengdu and Beijing were treated to special screening events with catering, DJ entertainment and photo moments to capture the spirit of the show. Runway-inspired looks and see-now-buy-now items will be available for purchase throughout the event, giving attendees early access to looks from the show.

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The fashion show was part of an exclusive collaboration between BOSS and TikTok, making BOSS the first fashion brand to partner with the TikTok Rewards program. Running for two months from September to November 2023 in Germany, France, Italy, Spain and the UK, the initiative will allow attendees to complete engagement tasks on the BOSS brand's dedicated page within the TikTok app to receive points that can be redeemed for exclusive BOSS offers and experiences. Participating in the TikTok Rewards program during global fashion week demonstrates BOSS's omnichannel expertise and industry-wide reputation for leading the digital space. The BOSS Fall/Winter 2023 collection is available now online at boss.com and in-store at BOSS stores worldwide.

Courtesy of BOSS
Courtesy of BOSS
Courtesy of BOSS
Courtesy of BOSS


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