Onitsuka Tiger unveiled its Spring/Summer 2024 Yellow Collection at Milan Fashion Week on September 20, 2023, at 2:00 PM (Italian time).

Courtesy of Onitsuka Tiger
The collection's theme is "Personal Layering." By combining layering, asymmetry, gathering, cutouts, and white space, the collection further evolves the brand's signature layering theme, expanding the infinite possibilities for personalized styling. The flowing silhouettes retain the brand's DNA while creating a refined, modern, and elegant mood.

Courtesy of Onitsuka Tiger
Traditional, voluminous layering is expressed through cocoon silhouettes and coats, while lightweight pieces are used to create asymmetrical layering, combining shirts, polo shirts, Bermuda shorts, and wide-leg trousers. While derived from a common concept, each piece is unique, creating an exquisite contrast between men's classics reinterpreted in a contemporary way and the romanticism essential to a women's wardrobe. Men's tailoring is soft yet precise, with careful attention to detail, such as layering and texture, subtly revealing rather than concealing. The women's collection combines details like sheerness, asymmetry, and revealing cutouts to create a feminine look.

Courtesy of Onitsuka Tiger
Playful details like side-slit tank tops, cutout dresses and T-shirts, pieces in different lengths, jersey skirts, and luxurious canvas Bermuda shorts create unique silhouettes for layering. Materials are also carefully considered, including crisp yet soft double-face cotton and sheer nylon knit. Floral prints, created in collaboration with Japanese textile graphic brand nowartt, are also featured. Inspired by the four elements that make up all things—earth, water, fire, and wind—the textile graphics were created through a collaborative effort, incorporating a worldview of "comfort in harmony with nature." Knitwear such as fisherman's rib knit jumpers and cardigans feature slits under the base of the sleeves, allowing them to be worn as is or tied at the chest with the arms exposed.

Courtesy of Onitsuka Tiger
The color palette consists of black, cement gray, and sage green, contrasting with the floral print and bringing the look together with Onitsuka Tiger's iconic tiger yellow, which appears on some of the looks, shoes, and bags.

Courtesy of Onitsuka Tiger
Sneakers come in a variety of heights, including slip-ons, high-tops and ankle boots, all with coated canvas uppers and a bold yellow contrasting front sole. Also featured are yellow and black leather boots, nude lace-up platform sandals in premium nappa leather and velvet, and a lightweight nylon mega shopping bag in the brand's iconic colors.

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The Yellow Collection concept store, which opened in Ginza in August 2023, also features the contrast between this signature color, Tiger Yellow, and the exposed concrete used in the interior.

Courtesy of Onitsuka Tiger
This collection was presented under the direction of Creative Director Andrea Pompilio.


Courtesy of Onitsuka Tiger
Courtesy of Onitsuka Tiger
Courtesy of Onitsuka Tiger
Courtesy of Onitsuka Tiger

Courtesy of Onitsuka Tiger


■nowartt
A textile graphic brand that incorporates heritage and modern art. "Now Art Textile" is art that evokes a sense of the present regardless of time, while "No War Textile" is art that evokes a sense of peace. By fusing these two concepts, Onitsuka Tiger creates textile graphics. Currently, the brand provides textile graphics for high-end collection brands, outdoor brands, sports brands, bag brands, and various other categories around the world. Each of its textile graphics incorporates the message of "the comfort of harmony with nature." Ten years after the brand's founding, in 2020, the brand established "nowartt Piece of The EARTH," a new textile line based on sustainable materials while maintaining the original worldview of nowartt. Furthermore, in 2022, the brand launched "nowartt ART GALLERY," a store that combines analog and digital technologies to create a harmonious blend of the warmth of handmade and the precision of machine-made products. Onitsuka Tiger, a Japanese fashion brand, continues to release collections that combine innovative design and comfort with a fashionable edge. The brand's stance is one of respect for tradition and contemporary design, and its refined designs are realized through craftsmanship that pays attention to quality and detail.
We aim to constantly provide new value and be close to people seeking "new luxury."


■Andrea Pompilio
Creative Director of Onitsuka Tiger
Born in Italy. Raised in an environment where his father was an architect, his mother was a painter, and his grandmother ran a boutique, Andrea Pompilio dreamed of becoming a fashion designer from an early age. He studied fashion at the University of Art in Pesaro and the Marangoni Institute in Milan, and after gaining experience at famous brands, he launched his signature brand in the fall/winter of 2011. After collaborating with Onitsuka Tiger, he was appointed creative director, a position he holds to this day.



Onitsuka Tiger official website: https://www.onitsukatiger.com/jp/ja-jp/
Instagram: @onitsukatigerjp