Shiseido's global luxury brand, Clé de Peau Beauté, will simultaneously launch a new line of base makeup products nationwide on July 21, 2020. These products harness the full potential of diamond-like brilliance, skillfully manipulating light both on the surface and within the skin to create beautiful skin with stunning beauty that will be etched in your memory.
The core product is a foundation that will impress you three times. The first is the moment you put it on. The radiant glow, exquisite coverage, and moderately matte finish. The second is the elegant staying power that won't break down over time*. The third surprise is its skincare effects. These multiple impressions will fill your skin with a premonition of even greater beauty. At the same time, a primer and makeup tools to enhance the finish will also be released nationwide.
The new product will be sold primarily in approximately 200 department stores and 1,800 cosmetics specialty stores nationwide. (Distributor: Shiseido International Co., Ltd.)
*Data has been collected on 24-hour makeup wear (maintaining a beautiful finish, no shine, smudging, fading, or dryness).
Developed with a focus on the brilliance of diamonds, this liquid foundation creates a matte finish that appears to be enveloped in a soft glow the moment it is applied. It impresses three times with its (1) instant application, (2) long-lasting effect, and (3) skincare benefits.
Each use enhances the beauty of your skin, leaving you feeling confident all day long.
The unique "Light Empowering Enhancer" technology, which combines makeup and skincare, enhances the radiant finish.
《The ultimate radiance and color you create yourself》
Clé de Peau Beauté targets people who shine and who are able to make those around them shine as well. Confidence, charm, radiance. Such inner beauty and power continue to captivate those around them, leaving a positive influence on others. Based on the concept of "the ultimate radiance and color you create yourself," Clé de Peau Beauté makeup continues to evolve as makeup that enhances each individual's radiance and individuality for all its target audiences. Bringing together over 20 years of knowledge in light science technology and formulation development, the brand has developed "Light Empowering Enhancer," a new hybrid technology of makeup and skincare that focuses on "empowering light," a light that enhances the beauty and radiance of bare skin.
《Light Empowering Enhancer》
Inspired by the optical structure of diamonds, Light Empowering Enhancer is Clé de Peau Beauté's exclusive, advanced optical prescription technology that maximizes the radiance of bare skin for a beautiful, radiant finish, and will be incorporated into all Clé de Peau Beauté makeup. This unique technology, which combines makeup and skincare, harnesses brilliance like a diamond, manipulating light both on the surface and within the skin to enhance a radiant finish.
Empowering Light
In developing new makeup technology centered on radiance and skin, Clé de Peau Beauté realized that the key to a radiant, beautiful finish is not only the light and radiance of the skin's surface, but also a light structure that illuminates the skin from within, just like a diamond, and named this light structure "Empowering Light." Research has proven that in an Empowering Light lighting environment, the power of light naturally conceals skin imperfections, as shown on the right side of the image below, and is effective in making bare skin look beautiful regardless of race, age, or skin type. We believe that harnessing the power of light to create these environmental conditions with makeup is the key to maximizing the natural beauty and radiance of bare skin and enhancing the finish of radiant makeup.
《Light structure of Empowering Light》
In a typical lighting (white light) environment, the uneven parts of the skin where light does not reach are left in dark shadows and shade, making unevenness such as wrinkles and pores, as well as blemishes, more noticeable. On the other hand, in an Empowering Light lighting environment, as shown on the right side of the image below, light enters the interior of the skin and spreads inside, brightly illuminating shadows from within the skin that are difficult for light from the surface to reach. As a result, it has the effect of reducing the visibility of unevenness such as wrinkles and pores, in addition to blemishes and uneven skin tone. Utilizing Empowering Light, this makeup approach uses the power of light to make skin imperfections less noticeable. Unlike the makeup concept of covering up imperfections with powders and pigments, this makeup approach is uniquely Clé de Peau Beauté, starting from the skin itself and enhancing its natural beauty.
Light Empowering Enhancer's Hybrid Technology Structure
As part of our "evolution of skin surface light and radiance," we have evolved our formulation development by applying our light layer formulation technology, which enhances the radiance and finish of the skin surface—a core technology of our complexions—to all makeup categories. Furthermore, as part of the "evolution of light and radiance from within," we have developed a new hybrid technology that uses "Empowering Light," a light that illuminates skin from within to make it look beautiful, to further enhance the radiance and finish of the skin's surface, making it glow even more from both makeup and skincare.
Light Empowering Powder
Light Empowering Powder blocks light that accentuates skin imperfections such as uneven skin tone and scatters it on the surface to cover them, while selectively allowing light that makes skin look beautiful to pass through, enhancing Empowering Light and illuminating from within, naturally covering skin imperfections and making skin look beautiful.
【Product List】 *Prices are suggested retail prices (may vary by store)
Product Name, Capacity, Price
Clé de Peau Beaute Voile Hydratant Long Tenue
SPF25・PA++
30mL
6,500 yen (7,150 yen including tax)
Product Features
This makeup base prevents various factors that cause makeup to come off, maintaining a beautiful, moisturized finish for a long time. It improves the finish and staying power of foundation, leading to a skin environment with a balanced moisture balance that prevents makeup from coming off with each use.
Exceptional Feeling
○ While creating a beautiful, moisturized, bare skin texture, it prevents makeup from coming off due to dryness, shine caused by sebum, sweat, and other factors, maintaining a beautiful foundation finish that makes touch-ups a breeze.
○ Prevents smudging around the eyes and mouth, which are prone to frequent movement, for a long-lasting, beautiful, and flawless finish.
○ Maintains moisture for hours, leaving skin clear and smooth.
○ Each use leads to smooth, bright, and radiant skin that feels less likely to come off.
○ Evens out bare skin, improving the adhesion and spread of foundation.
○ Protects skin from UV rays and dryness during the day, preventing damage.
Intelligent Technology and Ingredients
○ Light Empowering Enhancer, a unique technology that combines makeup and skincare, manipulates light to enhance a radiant finish.
○ Formulated with Skin Illuminator (moisturizing/skin conditioning), a unique ingredient that focuses on the "intelligence of skin." (Hydrolyzed Silk, Hydrolyzed Conchiolin Protein, Theanine, Angelica Root Extract, Perilla Extract, Glycine, Glycerin, PEG/PPG-14/7 Dimethyl Ether, Trehalose)
* "Skin intelligence" is the key to maintaining a lifelong, beautiful glow that everyone is born with.
○ Features a Lasting Control function that prevents makeup breakdown due to sebum, such as shine, smudging, and discoloration, for a long-lasting, beautiful finish.
○ Focused on the harmful effects of daytime external factors, it features a multi-defense function that protects bare skin not only from UV rays but also from airborne particles (dust, dirt, pollen, etc.).
The joy of responding to your skin
○ It has a fresh, moisturizing feel like a beauty serum, and blends lightly into skin.
○ The fragrance is a blend of natural rose essence and other ingredients.
○ It has been non-comedogenic and allergy tested.
(This does not mean that it will not cause acne or allergies in all people.)
○ Use after toning your skin with skincare.
○ Take a coin-sized amount in the palm of your hand and place it in five places on your face (both cheeks, forehead, nose, and chin). Gently slide your fingers from the center of your face outwards to spread it evenly over your entire face.
○ Make sure the primer has been well absorbed before applying foundation.
○ Using too little will not provide sufficient UV protection.
Product name, quantity, and price
Clé de Peau Beaute Teint Fluide Eclat Matte
SPF20・PA+++
35mL
13,000 yen (14,300 yen incl. tax)
Product features
This liquid foundation creates a matte finish that gives skin a soft, radiant glow the moment it is applied. With each use, the beauty of your skin is enhanced, leaving you with a confident complexion that lasts all day.
Exceptional payoff
○ Provides thorough coverage while creating sophisticated beauty without feeling bulky.
○ The freshly applied, smooth, matte texture lasts all day.
○ It gives skin moisture and radiance, so you can go for long periods without worrying about dryness.
○ With each use, you can experience beautiful, poreless skin and less noticeable sebum.
○ Protects skin from UV rays and dryness during the day, preventing damage.
Intelligent technology and ingredients
○ Light Empowering Enhancer, a unique technology that combines makeup and skincare, manipulates light to enhance a radiant finish.
○ Contains Skin Illuminator (moisturizing/skin conditioning), a unique ingredient that focuses on the "intelligence of skin". (Hydrolyzed silk, hydrolyzed conchiolin protein, theanine, angelica extract, perilla extract, glycine, glycerin, PEG/PPG-14/7 dimethyl ether, trehalose) *"Skin intelligence" is an innate quality that everyone possesses, and is the key to maintaining a lifelong, beautiful glow. ○ Features a matte-lasting formula that provides long-lasting moisture while maintaining a matte texture and long-lasting makeup wear. ○ Features a lasting control function that prevents makeup breakdown due to sebum-related shine, smudging, and discoloration, maintaining a beautiful finish all day*. *Data has been collected for 24-hour makeup wear (maintaining a beautiful finish, no shine, smudging, discoloration, or dryness). The joy of responding to your skin ○ Spreads smoothly over the skin and fits comfortably. ○ Feels light, as if your skin is breathing, even while wearing foundation. ○ The fragrance is blended with natural rose essence and other ingredients. ○ It has been non-comedogenic and allergy tested. (This does not mean that it will not cause acne or allergies in all people.)
○ If you use too little, you will not get sufficient UV protection.
○ We recommend using it in combination with a makeup base that has UV protection.
Product name, size, and price
Clé de Peau Beaute Pinseau L
(Teint Fluide & Crème)
6,500 yen (7,150 yen including tax)
Product Features
This high-performance foundation brush has a silky smooth feel that evenly adheres foundation to the skin, leading to a professional-looking finish that naturally camouflages imperfections.
Exceptional Application
○ It applies liquid and cream foundation thinly and evenly to the skin, leading to a natural, beautiful finish that hides any skin imperfections.
Intelligent Technology and Ingredients
○ Using traditional Kumano techniques and supervision by a makeup artist, we have created a high-performance brush that easily achieves a professional-looking finish.
The Joy of Responding to Skin
○ The silky smooth fibers allow you to spread foundation comfortably even on delicate skin, regardless of skin condition.
○ Take an appropriate amount of foundation in the palm of your hand and load about half of it onto the brush. Apply to the high points of your cheeks, tilting the brush along your skin. (Figure 1)
○ Spread the foundation from the centre of your face outwards, tilting the brush. Load the brush with the remaining half of the foundation and repeat on the other side. (Figure 2)
○ Blend the foundation along your face line by gently sliding the brush up and down. (Figure 3)
○ For small areas such as the wings of your nose and the corners of your mouth, tilt the brush slightly and apply the brush tip to your skin. (Figure 4)
○ For more coverage, take a small amount of foundation onto the brush and apply it in layers by tapping it on. (Fig. 5)
○ After use, wipe off any remaining foundation on the brush with tissue paper or similar before storing it in its dedicated case.
○ If the brush becomes dirty, use Clé de Peau Beaute Soin Netoyant Panseau (brush cleaner), or wash it by diluting a mild detergent in lukewarm water and shaking it gently. Rinse thoroughly to remove all detergent, then tap the surface of the brush against a dry towel or tissue paper several times to thoroughly wipe off any moisture. Afterwards, place the brush on its side in a well-ventilated, shady area and allow it to dry completely before using again.
Product name, capacity, and price
Clé de Peau Beaute Pinseau H (Teint Fluide & Crème)
6,500 yen (7,150 yen including tax)
Product Features
This high-performance foundation brush has a silky smooth feel that evenly adheres foundation to the skin, leading to a professional-quality, beautiful, covered finish that appears to be free of pores and uneven skin tone.
Outstanding feel
○ It evenly adheres liquid and cream foundation to the skin, leading to a finish that beautifully covers skin concerns.
Intellectual Technology and Ingredients
○ Using traditional Kumano techniques and under the supervision of a makeup artist, we have created a high-performance brush that easily achieves a professional-level beautiful finish.
The Joy of Responding to Your Skin
○ The silky smooth fibers allow you to spread foundation comfortably even on delicate skin, regardless of skin condition.
○ Take an appropriate amount of foundation in the palm of your hand and apply it to five areas of your face (both cheeks, forehead, nose, and chin). In the center of your face, hold the brush upright and tap it gently to blend. (Figure 1)
○ Spread the foundation from the center of your face outward, pressing the brush firmly against your skin. Repeat on the other side. (Figure 2)
○ Gently glide the brush up and down to blend along the contours of your face. (Fig. 3)
○ For small areas such as the sides of the nose and the corners of the mouth, hold the brush slightly upright and apply the foundation while fitting the tip to your skin. (Fig. 4)
○ When using it for shading, hold the brush with the tip pointing upwards and gently glide the brush from the outside to the inside along the cheekbones and jawline. (Fig. 5)
○ After use, wipe off any foundation remaining on the brush with tissue paper or similar before storing it in its dedicated case.
○ When the brush becomes dirty, use Clé de Peau Beaute Soin Netoyant Panseau (brush cleaner), or gently shake the brush in lukewarm water with a diluted mild detergent. After rinsing thoroughly to remove all traces of detergent, gently tap the brush surface against a dry towel or tissue paper several times to remove any excess water. After that, place the brush on its side in a well-ventilated, shady area and allow it to dry completely before using again.
Product name, capacity, and price
Clé de Peau Beaute Pinseau (Correcture) n
3,500 yen (3,850 yen including tax)
Product Features
This high-performance concealer brush feels silky smooth on the skin, fitting securely to the fine lines around the eyes and any uneven skin tone, beautifully covering up skin imperfections like a professional.
Exceptional feel
○ It applies concealer thinly and evenly to the skin, leading to a beautiful finish that evenly covers skin imperfections.
Intellectual technology and ingredients
○ Using traditional Kumano techniques and under the supervision of a makeup artist, we have created a highly functional brush that easily gives you a beautiful, professional finish.
The joy of caring for your skin
○ The silky smooth fibers allow you to spread foundation comfortably even on delicate skin, regardless of skin condition.
○ Load concealer onto one flat side of the brush and apply by tilting the brush to the areas of concern. (Figure 1)
○ Blend the tip of the brush into your contours. (Fig. 2)
○ For small areas such as the sides of the nose and the corners of the mouth, apply a small amount of concealer to the tip of the brush, hold the brush perpendicular to the skin and move it in small movements to blend it little by little (Figs. 3 and 4)
○ After use, wipe off any concealer remaining on the brush with tissue paper or similar before storing it in the dedicated case.
○ When the brush becomes dirty, use Clé de Peau Beaute Soin Netoyant Panseau (brush cleaner), or gently shake the brush in lukewarm water with a diluted mild detergent. After rinsing thoroughly to remove all traces of detergent, gently tap the brush surface against a dry towel or tissue paper several times to remove any excess water. After that, place the brush on its side in a well-ventilated, shady area and allow it to dry completely before using again.
Product name, capacity, and price
Clé de Peau Beaute Soin Nettoyant Panseau (Brush Cleaner)
150mL
2,500 yen (2,750 yen incl. tax)
Product Features
A cleaner specifically for Clé de Peau Beaute makeup brushes that easily removes makeup residue from brushes, keeping them clean and in good condition for longer.
○ It dries quickly, leaving no stickiness after washing, so you can use it right away.
○ Keeping your brushes clean will help condition them and extend their lifespan.
○ The fragrance is a blend of natural rose essence and other ingredients.
○ Fold tissue paper to a moderate size. Spray 3 to 4 pumps of brush cleaner onto the tissue paper from about 5 to 6 cm away, then wipe away dirt by running the brush over the surface of the tissue paper several times.
○ Repeat until the brush is no longer dirty.
○ Add more brush cleaner as needed.
○ If you are going to use the brush immediately, wipe it thoroughly with dry tissue paper and make sure it is completely dry.
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