Dior Homme has unveiled its Summer 2017 advertising campaign. Photographed by Willy Vanderperre on the streets and in the studio of Paris, the campaign projects Dior Homme's vision onto four inspirational figures from a new generation, exuding dynamic energy. Styled by Olivier Rizzo, the portfolio-style campaign showcases the four international voices' unique personalities. American rapper A$AP ROCKY appears on the streets of Paris in a dark floral patchwork by Japanese artist Toru Kamei, seemingly subverting the rugged elegance of his previous campaigns. Boy George, a figure who opened the door to entirely different worlds in music history, pairs his harness tailoring with raw edges with a hat from his own brand.

American actor Rami Malek, known for his role in the TV drama "Mr. Robot," was photographed in a studio wearing outerwear with eyelets or lace-up details. Model Ernesto Klimko's outfit is a direct link to the "Fun Fair" (a traveling amusement park), the stage decoration for the 2017 Summer Collection runway show.

In conjunction with the release of the advertising campaign, Dior Homme's official Instagram account (https://www.instagram.com/DiorHomme/) was launched.